Findings of a research study conducted about the funding environment in Tshwane. Viewed from a NPO and potential funder perspective the study aims to draw out the trends opportunities and constraints in finding sustainable funding on a community fundraising level.

1. Tshwane Fund scape 2011
Wezet Botes, Linda Rungasamy
& Jean-Pierre Kruger

2. Local is
lekker

3. The Problem statement
• Funding landscape in Tshwane is fundamentally
different to JHB
• Donor sector is smaller, and have different dynamics
• NGO sector is much less robust and on the cutting edge
of CSI trends
• Geo political environment is fragmented and lack of
coordination leaves areas under serviced and not a
part of the political agenda of the city
• Mass expansion of the city limits brings opportunity
but also possible pressure on already thinly spread
resources

4. The Questionnaire
Divided into:
• Quantitative
Level of involvement?, Sector description?,
Annual contribution to charity?, Area of support?,
What is the minimum number of beneficiaries you
usually look for?
• Qualitative
Funders’ perceptions of general funding landscape in
Tshwane and funders’ own priorities regarding
funding

5. Please tell us
the moment
you’ve got it
figured out!

6. The Process
Steps:
• Identify business hubs in Tshwane
• Drive around listing companies and marking them on a map
(teamwork)
• Back to the office – GOOGLE companies looking for those with
CSI budgets
• Attempt to set up interviews
• Interview in person or via email
• Collate and analyse the data with Thematic content analysis
• Interpret results
• Compile report

7. Quantitative Results

12. The Different Sectors
• Small (eg. Privately owned businesses)
General donations for Tax benefit
• Medium (eg. Lanseria International Airport)
Advertising / Branding
• Large (eg. Exxaro & Unisa Foundation)
Social Responsibility / sustainability

13. Funder perceptions Take me to
your leader
Huh?

14. Mechanics of the SCI space ship
• Show and prove impact & progress on deliverables agreed upon
• MER is an essential requirement which should reflect quality and quantity
• Financial tracking and reporting of any concerns in advance is expected and
should be of a high standard
• Endorsements and other funders are important as a criteria of selection
• Marketing should give the donor the expected returns in exposure but they are
allergic to negative press – you must make them look good
• Clear and honest communication is best – relationship with funder is NB
• Opportunities for company engagement helps strengthen the donors emotional
ties with the organisation
• Collaboration would help the donors to make sense of the needs of the
community and will level out frustrations with dealing with so many hands that
want
• Sustainability - donors don’t want to support you forever they want to see the
end of the tunnel from the beginning
• Empowering community participation and community ownership is still important
aspects for donors in considering applications

15. NGO perceptions
Its all about
sustainability
This
slop
tastes
fine
thank
you!

16. NGO perceptions
• Ignorance regarding the “new” opportunities regarding
funding in the CSI/CSR arena
• Struggle for financial sustainability
• Donors who did have CSI/ CSR donor requirements
seemed to have accelerated system development
• But it is a make or break scenario if you cant comply
with expectations
• General NGO sector lagged behind recent
developments in the funding field
• Government dependency still prevalent

17. Treasure map
Say
Cheese!

18. Finding the treasure map
• Capacity shortages and ignorance will leave
many pigs in the field
• The transformation of NGO to flying pig will
separate those who can and who can’t meet
donor requirements
• For now it seems that each piggy is guarding
their treasure map very closely
• Taking great snappies with the donor always
help

19. Strategy To infinity
and
beyond!

20. The Highway to success II
• Continuously work on the organisations investment
readiness and investment attractiveness
• Collaborate- too many pigs confuse and frustrate
donors, find ways to partner
• How you market matters, success attracts success
• Figure out what sustainability means for your own
organisation and work within this framework
• Find ways to make local government relevant to what
you do- some politics may be needed
• Connect up with local businesses

21. Bibliography
• Keeton, M. (2011). The sustainability challenge: pressures and
opportunities for South African NGO’S. Prepared for
CATCHA, CIE, CPLO, Justice & peace, REAP, RDSP & Siyabhabha
Trust.
• Botes, W. Kruger, J.P. & Rungasamy, L. (2011). Research report:
Tshwane Funding landscape. Draw the Line Child Support Centre of
Child Welfare Tshwane. Unpublished research report.
• The CSI handbook: A comprehensive reference guide to corporate
social investment in South Africa. (13th Ed.). (2010). Cape Town:
Trialogue
• Trotter II, R. T., & Needle, R. (2n.d.). RARE training outline.
jan.ucc.nau.edu/. Retrieved June 1, 2011, from
jan.ucc.nau.edu/.../RARE%20Methods%20Resource%20Guide%202
000.pdf