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1. Research analysis
Wendy, Aleksandra and Hifsa
WAH

2. Age Group
16%
68%
6%
0%
10%
15-16 15-17 15-18 15-19 15-20
Our target audience is 15+, this is a suitable age
as this age group has the most expendable
income and most growing market over the last
few years.

3. 28%
72%
Male Female
Gender
We mainly interviewed
females as our main
character is female, so it
was our way of getting a
females point of view

4. Time
16%
26%
39%
19%
0%
Extremely Often Very Often Moderately often Slightly Often Not Often At All
This showed us how often our
audience will go to the cinema,
this showed us majority of the
people tend to go either very often
or moderately often, this showed
us we need to be able to create a
film that would be something
completely different to what they
have watched recently. It also
showed us they know what they
want to watch and what they look
for in a trailer.

5. 4%
4%
17%
4%
7%
30%
17%
5%
6%
6%
Musical Romance Action/Adventure Documentary
Drama Comedy Horror Sci-Fi
Thriller Other
Genre
We decided to go for horror as many
people prefer a comedy but said they
like a change, there are many comedy
ones out, but not as many horror, so
if there is something different they
are likely to go and watch it and enjoy
something different.

6. 13%
29%
20%
4%
16%
0%
18%
Slasher Supernatural Posession Torture porn
Zombie/alien J-Horror Psychological
Sub-genre of horror
We decided to go with a Slasher
movie as we felt it would be
more scary as supernatural can
also come under other genre
such as action and wouldn’t
have the same impact that a
Slasher film would have on the
audience.