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Kickstart your
Sales & Marketing inbound marketing
#Smarketing
What’s in a name?
@jdgem
When life throws you
lemons
2008 - annus horribilus
Always be
learning
“it’s no longer
about the stuff that
you sell but about
the stories you tell!”
- @SethGodin
#Tribe
“what is the most valuable thing
you bring to your clients?”
“what keeps them up at
night?”
“what are they struggling
with most?”
be real!
emotional
connections
matter
be
authentic!
let your social media
pages be your heart beat
you can have
huge influence!
It is a social
world...
Watch them!
14% trust what you say about your business.
80% will trust what someone else says about your business.
“Your mission, should you choose to
accept it, is to become the
best educator in your Industry”
Who is your target Audience?
`
Become the leading
authority within your own
Industry
#TIP 1
Are You Responsive?
Have You Checked Your Google
Reviews Lately?
Text
Story telling in 3 seconds
Two audiences People & Google
Knowledge Graph
Text
Custom Photography
no more stock!
Text
Custom Photography
5 E’s of Engaging Content
• Educate
• Engage
• Entertain
• Empower
• Exact
Business Blogging
let your Blog pages be your
passion for your business
Blog aka Content marketing
Text
Blog -the centre of it all
aka learning Center
Why Blog?
Blogging as Business Strategy
Blogging as a strategy can achieve several business
objectives for you 

better than other forms of marketing.
1. Get Found Online (SEO)
2. Grow Your Market Reach (Audience)
3. Establish You as a Market Leader (an Authority or a Likeable
Person)
4. Creates a Business Asset (Content) that you Can Leverage (Use
Again)
= Worth Taking Seriously!
Strategies
How to Get it Done
Learn to work with the Creative Process
1. Practice Practice Practice
2. Schedule some Content - Content Calendar
3. Write in Batches
4. Keep a Journal or Inspiration Board
5. Just Write a First Draft
6. Procrastinate
7. Be Accountable to Someone or to a Deadline
Get Comfortable with Writing
Text
Home Page Activity
helps organic search
Embed
Video!
All you need is a few
awesome accessories
It’s all about video!
Share your Vlogs & Blogs!
Focus on Being a Teacher
Position yourself as the expert
Always get their email
Tell your story & have fun!
Weekly Coffee with JC
Thursdays 10am
Q & A
Weekly Hot Seat
Inner Circle!
Always
room for one
more!
• Build Community
• Engage Fans
• Share Video
• Build Credibility
• Brand Advocates
People experience
your message
in between
messages from
their friends and
family.
Create
your Page Posting StrategiesManage
& Measure
Create
your Page Posting StrategiesManage
& Measure
Personal Profile
Business Page
Link
Profile
To
Page
#TIP
Get Verified!
Create
your Page Posting Strategies
Manage
& Measure
Edge Rank
Affinity: How often do they engage?
Weight: What type of content?
Time: When are they online?
What is your message?
Schedule Posts
Pin Post To Top
Posting Strategies
Create
your Page
Manage
& Measure
Create
your Page Posting Strategies
Manage
& Measure
Build Community
#TIP
Ask
Questions
To
Build
Community
TIP #3
CREATE
CLEAR
CALLS
TO
ACTION
TIP #4
HASH
TAGS
OTHERS
IN YOUR
POSTS
TIP #5
EducateTIP #1
TIP #2 Engage
TIP #3 Entertain
TIP #4 Empower - use quotes
TIP #5 Exact Audience
Return on Relationship
2016 - 3 Programs
Ready to
learn with
me?
The power of the #HashTag
“Add Value”
be well found
easy to connect?
Stand out from the crowd!
@jdgem
worth 1 Billion$
#Tip - Go behind the scenes
#impact2015
Questions!
Ready to have some fun?
Remember!!!
What would your Mum think?
NEW YEAR
NEW BEGINNING
NEW START
NEW MINDSET
NEW FOCUS
NEW INTENTIONS
NEW RESULTS
JUNE 27TH 2016
#Thank you!

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BC Wood 2016 Langley