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                              THE FIRST IMPRESSION


Most persons decide on another by their first impression of the person. The rest of the
time is spent in ratifying that impression.

An impression on another is made for the most part within 10 seconds of meeting. Dr.
Albert Mehrabian, Professor of Psychology at the University of California says in his
book “Silent Messages” that it is by the three Vs – Visual, Vocal and Verbal that
individuals are perceived by others and it is in the following proportions:

       Visual          how you look           55%
       Vocal           how you sound          38%
       Verbal          what you say            7%

Words only account for 7% of an initial impression. Vocal quality accounts for about
38%. 55% of the first impression is based on non-verbal perceptions of behavior and
appearance.

As a business executive; it is imperative that the impression that you create is good.

Your image is the perception others have of you. And you can control your image and the
way you are perceived to be. Looking successful breeds further success.

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Business Etiquette & Presentation Skills - Chapter 2

  • 1. 2 THE FIRST IMPRESSION Most persons decide on another by their first impression of the person. The rest of the time is spent in ratifying that impression. An impression on another is made for the most part within 10 seconds of meeting. Dr. Albert Mehrabian, Professor of Psychology at the University of California says in his book “Silent Messages” that it is by the three Vs – Visual, Vocal and Verbal that individuals are perceived by others and it is in the following proportions: Visual how you look 55% Vocal how you sound 38% Verbal what you say 7% Words only account for 7% of an initial impression. Vocal quality accounts for about 38%. 55% of the first impression is based on non-verbal perceptions of behavior and appearance. As a business executive; it is imperative that the impression that you create is good. Your image is the perception others have of you. And you can control your image and the way you are perceived to be. Looking successful breeds further success.