The meaning of Liaison and Public Relations is explained. Topics like Public Relation Network and Objectives of Public Relations, expected to be achieved by the Administration in the absence of an independent PR Department are covered. Liaison and Public Relations is initiated by Welingkar’s Distance Learning Division. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/SldShrFunctMgmt Join us on Facebook: http://www.facebook.com/welearnindia Follow us on Twitter: https://twitter.com/WeLearnIndia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP

1. Welingkar’s Distance Learning Division
CHAPTER-17
Liaison and Public Relations
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2. Welingkar’s Distance Learning Division
Public Relations
• It means maintaining professional relationship
by a corporate body, an institution or trust or
even a famous person for the purpose of
gaining a favorable public image or goodwill in
the circles of the societies
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3. Welingkar’s Distance Learning Division
Liaison
• Working closely as a link between people and
organizations, for facilitating better
communication and cooperation in achieving
the desired results
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4. Welingkar’s Distance Learning Division
Public Relation Network
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Statutory authorities
Govt. Departments
Hospitals & Blood Banks
Public Corporations
NGOs & Voluntary Organizations
Educational Institutions
Professional Bodies
Internal Entities
Banks & Other Agencies
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5. Welingkar’s Distance Learning Division
Objectives of public relations, expected to be
achieved by the Administration in the absence
of an independent PR Department
• Promote organization’s image in the eyes of the
customers, shareholders etc.
• Lobby and liaise to build-up rapport to draw support
and co-operation in favour of the interests of own
organization
• Co-ordinate with print media and also electronic
media etc.
Cont…
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6. Welingkar’s Distance Learning Division
• Co-ordinate, conduct and participate in trade
exhibitions, trade fairs etc
• Be instrumental in designing printed publicity
material like pamphlets, product manuals etc
for business promotion
• Organize two-way flow visits of outside
influence groups to the Organization viceversa for establishing goodwill
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