Social media presentation

SOCIAL MEDIA & INBOUND MARKETING Neil Reeve-Newson Social Media Strategist neil@linxsmart.com 416-800-1225 x20 www.linxsmart.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation Outline

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To ensure the success of your Social Media Strategy, keep your target market in mind throughout its development. tip *

What is Social Media? ,[object Object],[object Object],[object Object],[object Object],* tip Have a plan! “ The biggest problems business have in social media is the lack of strategy.” Social Media Examiner – 2010 Report

Building Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],* tip Don’t worry if your connection is not in your industry. It’s sharing the same values that’s important.

Key Contributors ,[object Object],[object Object],[object Object],[object Object],[object Object],* tip There is always a way to encourage and entice people to contribute to your social media efforts!

The Big Four Facebook Twitter YouTube Linkedin

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],* tip The power to use your personal Facebook profile to benefit your business is there, but ensure you know your privacy setting and don’t spam! Pages versus profiles

Facebook ,[object Object],[object Object],[object Object],[object Object],* tip To gain more exposure on news feeds use Edge Rank. Edge rank uses criteria such as timeliness, media type, and interaction to rank post, exposing them to more of your following. Home page

Facebook ,[object Object],[object Object],[object Object],* tip Use the top portion of your profile pic for the icon. This area will appear beside posts and comments you make. The bottom portion could display your slogan, services, and phone number. Branding

Facebook Displaying Pages you “Like”

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],* tip First impressions matter. Investing the initial time to create outstanding branding elements will substantially increase followers. Getting people to follow You

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],* tip When used as part of the sales funnel, the viewer is more likely to convert into a customer than seeing a static advertisement.

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* tip Social Media Report says: The majority of online marketers are planning to increase their video marketing efforts this year over all other marketing initiatives. Reasons for video marketing

YouTube ,[object Object],[object Object],[object Object],* tip You don’t need a professional videographer. Amature video has an increased sense of realness which is important. However, the quality can’t be horrible. What type of video to produce?

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* tip Get a great thumbnail by showing the subject matter and content of your video as much as possible. Don’t talk about collision repair in front of your shop! Upload & optimize

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* tip Due to LinkedIn’s high search rank, it’s great to allow people to find your professional profile by searching your name.

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* tip Adding your blog and Twitter feed takes less than 2 minutes and provides long-lasting benefits. Add this to both personal and company profiles. Personal versus company

Google+ ,[object Object],[object Object],[object Object],* tip Add this button to your blog and website ASAP. Web developers and search marketers world wide are racing to implement this button.

The Big Four ,[object Object],[object Object],[object Object],[object Object]

Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],* tip To receive the higher search rank and traffic, create a blog on your own site versus other 3 rd party blog platforms like Blogger and Wordpress.com

Blogging ,[object Object],[object Object],[object Object],[object Object],Reasons to Blog * tip To increase page rank and make site navigation easier for visitors, link 1-3 keywords in the body of the blog post to other pages in your site.

Online Reputation Management (ORM) ,[object Object],[object Object],[object Object],[object Object],[object Object],* tip Use Google’s ORM tool “Me on the Web/Google Alerts”. Setup automatic scans to find mentions of your company name on social networking sites and other websites.

Socializing your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* tip A quick, easy, and long lasting solution to increase your exposure and traffic is to socialize your website. Once your social plugins are implemented, you don’t need to re-add them.

WIN 1-HOUR OF CONSULTATION Write a recommendation for our online marketing service on LinkedIn for your chance to win one of three 1-hour consultations. Say a few thing about this seminar, what you thought, and be honest! Here’s the link: http://www.linkedin.com/company/linxsmart/products The winners will be chosen at random on Thursday November 20 th .

www.linxsmart.com www.facebook.com/LinxSmartInc www.twitter.com/linxsmartinc www.linkedin.com/company/linxsmart / www.youtube.com/user/LinxSmartInc Neil Reeve-Newson Social Media Strategist 416-800-1225 x20 [email_address] http://www.facebook.com/neil.reevenewson http://ca.linkedin.com/in/neilreevenewson

Social media presentation

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Social media presentation