2. What is AdWords?
A Google ServiceA Google Service
ofof
Sponsored AdsSponsored Ads
Pay only if people click your ads.
Create Simple, Effective Ads and Display them
5. Search Network only
Display Network
only
Search Network with
Display Select
Where your ads appear Ads can show next to search
results throughout
Google’s Search Network,
which includes:
•Google Search
•Shopping
•Maps
•Images
•Groups
•Non-Google search sites
(like AOL) that partner with
Google to show search ads,
called search partners
Ads can show throughout
Google’sDisplay Network,
made up of more than a
million different possible
placements, including:
•Websites that show
relevant Google ads
•Videos
•Apps
•Gmail
•YouTube
•Blogger
•Google Finance
Ads can show with:
•Search results on
the Search Network
•Relevant placements within
the Display Network,
including:
• Websites that
show relevant
Google ads
• Videos
• Apps
• Gmail
• YouTube
• Blogger
• Google Finance
6. Google AdWords
Maximize your ROI. Attract
new customers. Sign up
today.
www.example.com
Description
Title
Display URL
A textual ad looks like this
Building Blocks to Paid Search
Title (25 Characters)
Ad Description (35 characters per line
with 70 characters total)
Display URL (35 characters)
7. Reach of Google AdWords
Google AdWords covers as much as 80% of Internet
users in the United States.
8. Position Matters for PPC
In Pay Per Click (PPC) Position
Matters Most
Campaigning requires research
due to growing competition
If ads are not appropriately worded, or if all look
alike searchers would prefer natural results instead
Take some time and look how your ads differ from
your competition.
9. Position Matters for PPC
Keyword Bid
Keyword and Ad Copy
Relevancy
Landing Page Relevancy
Other Relevancy Factors
Ad position is determined by “bids” plus
relevancy factors.
contd..
10. Target Audience
Ads can be specifically targeted
to relevant people.
Ads will not be shown to users
with low probability of making a
purchase
Maximum return on advertising
investment is gained
11. Reasonable Cost
Choice of the rate for each click
of ad
No minimum spending limit
imposed though an upper limit per
day can be set
Choice of pricing by CPC or CPM
You can edit your budget settings
at any time
12. Editing facility is available for ads.
Account settings can be edited any time, 24 hours a
day, 7 days a week.
Ads start running for the first time almost immediately
after you activate your account
Flexibility and Control
Google offers high degree of flexibility and control, it's
an effective marketing tool to help advertisers
13. Versatility
Determine customers metrics to ensure
success
Objective Success
Measurements
Build Brand
Awareness
Generate sales
or conversions
Generate leads
Targeted Impressions
Qualified visits to your site
Event Registration
News letters registrations
Sales conversions
Site registrations
catalog request
14. Language and Location Targeting
You can target your ads to any location or
any language around the globe.
This localization increases the appeal of your
ads over a wide variety of audiences.
15. Advantages of Location
TargetingIt is customized to make it appealing for the locals
Click through rates (CTR) increase with the rise in
relevancy and result in lower costs-per-click
Competition, click-through-rate, conversion affect
the Market/DMA performance
Duplicate keyword lists targeted to
DMAs/Regions/States provide greater
budget/performance optimization
budget control and optimization with day-parting at
17. Google Ad Tracking
With Our Analytics we can: -
www.thewebzoneindia.com
Performance data for all ad campaigns
How visitors use your website
Identify areas of improvement by evaluating
visitors navigation
Track revenue & conversion rates
Track any browser – based events like flash
Define user segments and analyze the
behavior of each segments
18. Tracking Efforts
Where are site
visitors coming from?
Where & why are visitors
back out my shopping
cart?
Is my website
design is user
friendly?
Which marketing efforts
are most effective?
What keywords
people use to find
my website?
Our Analytic process can provide answer to your
every question
19. Why Choose Webzone Ad
Management?
We can optimize your website for
thousands of keywords
We brings instant results even
before the site is indexed
The processing time for Ad is very
short
Your website is also visible for heavy competitive,
generic keywords
Irrespective of the type of website you own, it can be
a success with Google Adwords
20. Keep up with the latest in
optimization techniques
Get an outside in perspective
Exposure to broader set of best
practices
Get leverage to continually improve
Get better mileage out of your budget
Investment in Adwords
A Smart Choice
21. It takes Expertise
An expert will understand your
business needs and customize the
ads and promotions as per your
business needs
Why Hire Someone For Google
Advertising ?
22. Is Expertise Available?
Anybody can register with
AdWords, but it takes an
expert to make the right
choices to get maximum
benefits within minimum
budget.
A systematic way of making target-centric
advertisements and placing them appropriately
is called Pay per click technique.
24. How Webzone Process Goes For Advertising
contd..
Keyword and Key Phrase Selection
Validating and researching relevant
phrases
Verifying logical groupings for
effective click through rate
Competitive analysis of ranked
pages
Geographical, time and language planning
Coordinating and aligning your demand generation
with your ability to provide response
26. Effective click bidding
Daily budget management
Monthly budget management
How Webzone Process Goes For Advertising
contd..
Account Budget Management
27. Get better ranking for less
money
Improve ROI
Balance your budgets
How Webzone Process Goes For Advertising
contd..
Improve your Quality Score
28. Integrated analytics support
Conversion analysis
Monetization of results
How Webzone Process Goes For Advertising
contd..
Tailored Landing Pages
Tailored
Landing
Pages
