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Golden seo tips
1. 7 Golden Search Engine Optimization (SEO) Tips
1. Understand User-Intent
Keyword research is the cornerstone of any SEO campaign. Understanding user-intent when conducting and
selecting your keywords is critical to getting your SEO off on the right foot and helping the right audience find
your site. For instance, are "gym shoes," "sneakers" and "tennis shoes," the same thing? For some consumers
those three words are completely interchangeable. But if a tennis player were looking for a new pair of shoes,
they would search using "tennis shoes" and expect a very specific result. It doesn't matter how you would
search for your brand/products, it only matters how your target audience searches. Targeting the wrong
keywords because you failed to understand the intent of the search means you'll miss out on potential traffic
and customers.
2. Don't Rush Your Link Building
It is crucial for the search engines to see a diversified approach to link building that slowly grows over time. A
blended approach demonstrates your commitment to white hat link building and building your online presence
naturally. The search engines are very aware that they are playing a game with spammers and black hat SEO
users, and they don't plan on losing. If you develop too many links too fast, even if they are good quality links,
this can raise a red flag with the search engines and your site could be penalized.
3. Content is King
Content is anything that is public and shareable. This includes blog web page content, blog posts, articles,
podcasts, videos, whitepapers and more. It is also the most important factor of a website's long term SEO
success. Content should always be written for the end user, not for the search engines. You have to remember
that the search engines are not going to be the ones purchasing your products or services, people are.
Optimize your content so the search engines can find it, but don't forget that it has to be human friendly first.
4. Be Strategic, Not Spammy
This is especially important in regards to social media marketing and social SEO. If you really wanted to, you
could create a hundred different Twitter profiles to promote your content through. But what kind of real value
are you getting from those profiles other than a link? You don't have to tackle every aspect of SEO at once.
Frankly, there just isn't enough time in a day to take on that much work upfront. Pick and choose your battles
so you don't overdo it. Flooding the online market with low-quality SEO doesn't help build your brand or
reputation.
5. SEO is Long Term
This is probably the hardest thing for those new to SEO to wrap their heads around. SEO is not a quick fix to
your online marketing. No, you won't be ranking on the first page of Google for all your keywords by tomorrow,
next week, or even next month. This is especially true if you recently launched your site. It takes a long time to
build up your trust factor with the search engines.
SEO builds upon itself over time, but that doesn't mean that once you have reached the first page in the search
engines that you get to pack it up and call it a day. The Internet is continually growing and evolving. If you want
to stay at the top, you have to keep working for it. It doesn't take long for your site to slip down in the results
pages if you abandon your SEO.
6. Follow Search Engine Guidelines - Google, Bing and Yahoo want you to do well with your SEO
because it helps clean up their search results. A better SERP makes for a happier search engine user. Search
engines are in the business of pleasing the customer, just like everybody else. If your site can't help them do
that, you won't ever rank well. That's why every site owner and marketer has to read the Google and Bing
Webmaster Guidelines. Consider those guidelines your SEO line in the sand. If they call something black hat,
then treat it as such and avoid it. It can be very tempting to test out the black hat side of SEO, especially when
you see your competition doing it and seemingly getting away with it. Just don't! Sooner or later the search
7. Integrate Everything
Just about all your marketing online (and offline marketing) efforts can be leveraged for SEO. One of the biggest
mistakes you could make is keeping your actions in separate silos. SEO works best when it is incorporated into
the mix, becoming an essential component of your marketing online. If your company has a large marketing
department, don't segregate the SEO guy back to the IT department. Bring him aboard the marketing team and
you'll achieve greater online success.
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