Retargeting allows companies to show ads to website visitors who left the site without converting. It is proven to have significantly higher conversion rates than other targeting methods. Retargeting keeps the brand top of mind as past visitors continue browsing elsewhere, increasing the chance they will return and convert. It works by tracking website visitors and serving them ads on other sites to bring them back to the original website.
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Get More Conversions with Retargeting
1. Agenda
What is Retargeting?
Why Retargeting?
How does it work?
Real World Examples
2. What is Retargeting?
Retargeting allows you to show
ads to website visitors who have
visited your site, but left without
converting
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3. Why Retargeting?
Retargeting is a proven tactic that has shown
significantly higher conversion rates than other
methods of targeting
Source: AdReady
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4. Why Retargeting?
On average, 98% of all website visitors leave
without converting
• These “lost visitors” have a greater chance of
converting later since they have already shown
interest in your brand
Keep brand top of mind as they comparison shop
Easy Implementation
Sources: Fetchback
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5. How Does it Work?
Tracking pixels are placed on
your website
Visitors to come to your
website are captured in a
database
Visitors are served ads as they
browse their favorite websites
Because the brand is kept top
of mind, they return and
convert
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6. Real World Applications
Basic Example
• Capture all visitors that visit your homepage and
begin Retargeting them
Create a unique message or offer to get these visitors to
come back and convert
Advanced Example
• Segment your audience based the behavior the
exhibit on your site
Product or content category that was visited
Shopping cart abandonment
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7. Conclusion
STOP burning media dollars
and START maximizing
conversions with a
retargeting campaign.
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