1. Continuing the Conversation

2. About Me
10+ years Digital Marketing
WebsiteBiz.com
MarketerInsight.com
Twitter.com/kbconnect
Kyle@websitebiz.com

3. About My Company
 WebsiteBiz is a Digital Marketing Agency
 Founded in 1997
 Headquartered in Charlotte, NC
 52nd Fastest Private Growing Company
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4. CONFIDENTIAL 4 WebsiteBiz

5. Customers Are in Control
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6. Customers Are in Control
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7. Rules Have Changed. The Stakes Are High
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8. Fueling Communication
Website
Blogs
Types of Content
○ Original Stories
○ Product/Service Info
○ News/Trends
○ PR
○ Case Studies
○ Research

9. Communicating to a Segment of One
Personal
Relevant
Timely

10. Triangle Offense of Communication
Your
Website

11. Email – The Backbone of Communication
1. Get Permission
2. Know Your Subscribers
3. Integrate
4. Be Consistent
5. Design for Mobile!

12. Using Email for Business
1. Newsletters
○ Targeted
○ Scheduled Broadcasts
○ Educational Email
2. Promotions
○ Breaking News
○ New Products/Services
○ Special Offers
3. Event and Webinar
CRM Web
○ Invites
○ RSVP
○ Surveys
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13. CONFIDENTIAL 13 WebsiteBiz

14. CONFIDENTIAL 14 WebsiteBiz

15. Social Media - Show of Hands
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17. Using Facebook for Business
 Establish a company policy
 Create a Business Page (Different from Personal)
 Set objectives – Seek “Likes”
 Determine content strategy
○ What will you publish?
○ Who will publish and monitor?
○ Integrate with website & email
○ Consider advertising for audience targeting

18. CONFIDENTIAL 18 WebsiteBiz

19. CONFIDENTIAL 19 WebsiteBiz

20. CONFIDENTIAL 20 WebsiteBiz

21. Using LinkedIn for Business
1. Create a Company Profile
○ Post events, white papers, news
○ Maintain and update
2. Create and Use Groups
○ Industry topics
○ Associations
○ Trends
○ Product
3. Seed the groups with members
○ Encourage employees, alumni, partners, customers to join
○ Provide time for employee to spend on the tool
○ Coach your employees to answer questions and offer input
CONFIDENTIAL 21 WebsiteBiz

22. LinkedIn Applications
 Wordpress App- Integrate a blog with your profile
 Slideshare.net app - Showcase presentations and add a
video that autoplays when people land on your profile.
 Synch your Twitter and LinkedIn profiles
 LinkedIn Events App – allows you to promote events
 LinkedIn Polls App - allows you to easily find answers to
your business and market research questions
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23. What is Twitter?
 Real-time
 Opt-in communication
 Accessible Anywhere
 Tweets are public messages of up to 140 characters
 Anyone can read, write and share tweets
 Users subscribe to messages by following your account.
 Followers receive your messages in their timeline, a feed
of all the accounts they have subscribed to.
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24. “Best Practices
 Listen
o Monitor comments about your brand and industry
o Follow your customers & industry leaders
o Search.Twitter.com
 Share
o Photos and behind the scenes info about your business.
o Reference articles and interesting links
 Engage
o Employ a direct, genuine a likable tone from your business
o Ask questions and poll your followers
o Respond to comments and queries
o Retweet and reply publicly to great tweets
o Tweet updates about special offers and time-sensitive deals.
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25. CONFIDENTIAL 25 WebsiteBiz

26. CONFIDENTIAL 26 WebsiteBiz

27. Mobile – Extending the Desktop
Top Activities:
1. Sent Text Message (SMS)
2. Took Photos
3. Sent email
4. Accessed Social Network
5. Surfed Web
Source – Comscore 2010

29. Mobile for Business?
Build a mobile-friendly web site
Design email campaigns for mobile
Offer SMS content to your subscribers
Test mobile advertising
Capitalize on location–based technology
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30. 30

31. Build a mobile-friendly web site
Design email campaigns for mobile
Offer SMS content to your subscribers
Test mobile advertising
Capitalize on location–based technology
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32. Communicating to a Segment of One
Personal
Relevant
Timely

33. Triangle Offense of Communication
Your
Website