DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

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This document appears to contain summaries of multiple scientific papers on various topics such as neuroscience, economics, and psychology. Specific papers discussed include ones on what worms can teach us about learning, how pretty women may influence men's decision making, using brain scans to predict chocolate sales, and how accurate computer analyses of personality are compared to human judgments. The document also references studies on ideological diversity on social media and using brain activity to reconstruct video clips.

Marketing

Inverlebra IeLearning: What Can’ Worm
Learn? (2004) Current Biology fry Rankin

luxury brands costly
signals of wealth and status (20J Evolution
and Human Behavior by Nelissen& Meijers

• Economist online subscription $59,-
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• Economist printed subscription $125,- 0%
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• Economist online
subscription
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• Economist Printed
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Fixate
Preference
Price
Differential
Purchase
Price Choice

Do pretty women lnspire men to discount the future?
(2004) BlOlOglCDl Silences by Wilson & Dally

Multiple “buy buttons” in the brain: Forecasting
chocolate sales at point—of—sale hased on
functlonal hrain activation using fMRI (2016)
Kuhn
E

Exposure to ideologically diverse news and
opinion on Facebook (Science, Barkshy ct al.,
5)
1 1

Computer-based personality judgments are more
accurate than those made by humans
(2014, Youyou et at., PNAS)
Computer personality judgments have
higher external validity when predicting
life outcomes such as substance use,
political attitudes, and physical health.

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DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

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24. Do pretty women lnspire men to discount the future? (2004) BlOlOglCDl Silences by Wilson & Dally

25. Multiple “buy buttons” in the brain: Forecasting chocolate sales at point—of—sale hased on functlonal hrain activation using fMRI (2016) Kuhn E

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27. Exposure to ideologically diverse news and opinion on Facebook (Science, Barkshy ct al., 5) 1 1

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DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

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DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.