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2. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine

3. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine Press releases are somewhat of a niche SEO area. Some companies use them religiously, but most don't even bother … Here's your guide to creating and submitting press releases for best SEO results.

4. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine Uncover your press release topics Most companies don't even realise how many newsworthy events they currently have. Some common topics for press releases for SEO are: Special promotions and packages Sponsorships Renovations Major staff changes (may be interesting to people in industry) Expert comments and opinion on current events in your industry

5. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine Format it correctly Press releases submitted for SEO results should: Include your keywords in the title, blurb and body text Be formatted correctly Have a company information section at the end which remains the same across all your press releases Have contact details at top and bottom Be no longer than 1 - 1.5 pages

6. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine Write your press release Aim to include keywords in your press release title, summary (blurb), and body copy, at a rate of about one per paragraph. Choose the keyword that works most naturally with your press release topic.

7. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The submission process You can either have an SEO company do this (as it can be time consuming), or do it yourself. If you choose to do it yourself: Free and paid press release distribution sites aren't the only option - but will make up an important part of your network. Every extra site creates another backlink.

8. A Quick and Complete Guide to Press Releases for SEO The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine Add your press release to your own website Create a 'News' section under your Company Information page on your website, and start adding your press releases here. It's a great way for people to get a 'back-story' for your company as well as an SEO booster,