Why soft skills are so coveted in product management, and how to improve yours

1. WHY SOFT SKILLS ARE SO COVETED IN
PRODUCT MANAGEMENT, AND HOW TO
IMPROVE YOURS
One of the first things noticed in a product manager resume is the style of the
narratives adopted to convey a particular experience and its subsequent
results. The ability to master this art of corporate story telling has the potential
to land a job that requires a mix of both hard and soft skills. While it is fairly
clear that a job like product management entails a strong command over
technical and similar skills, not much light is shed on the gravity of soft skills.
Soft skills have more to do with just improving your manner of speaking; they

2. are critically relevant to a Product Manager (PM). Let’s look at why soft skills
are indispensable tools in your arsenal.
What Are Soft Skills?
In simple words, soft skills are personal attributes required for a successful run
as a PM. It includes everything between communication, active listening skills,
and instilling motivation to time management, critical thinking, and creative
thinking. As a novice or experienced PM, you’re aware of the wide array of job
responsibilities presented on your work desk. Whether it involves market
research or team review, your soft skills enable you to operate smoothly. This
applies to every industry globally. Let’s simulate an ideal day of Product
Management here:You just had a successful launch. Now, you’re ready to build
an innovative product to combat Problem X, which is frequently incurred by
your target audience.
How did you come to terms with this particular
problem?
Via communication and market survey, right? This is one aspect of soft skill
dictating the way things unfold in your favor. As part of the thinking for the
next idea, your creative juices will give you some clarity, which will help you
during the briefing sessions with design/engineering and business teams.

3. Again, soft skills in-use. While this sounds easy, it’s not really the case. Unless
you strike the motivation to fire the zeal within your team members or share a
cordial relationship with them, you will face a tough time to crack the nut.
How Can A PM Encourage The Use Of Soft Skills In Their
Organization?
While a PM acts as the backbone for running a successful organization, it is
important to augment everybody else’s efforts equally. But how do you
encourage this activity in a fast-paced work environment?
1. Take Feedback
Feedback sessions are essential for organizational and personal growth. And
we can’t stress this enough.While your team is qualified to do their jobs well,
they are no robots. As humans, we appreciate people who value our opinions.
Leverage this tendency. Conduct short sessions individually and collectively to
learn new opinions on existing and upcoming ​project developments​. Make
your team feel valued. We promise the results will be worth the time and effort.
2. Encourage Flexibility
Set realistic deadlines. Map your goals. Strategize your path. And be flexible. It
is important to push yourself to excel, along with maintaining flexibility. As a

4. team leader, you’re in-charge of 1000s of responsibilities in one day.
Uncertainty will arise. You need to prepare yourself and your team for such
challenges. If done regularly, these mini efforts can prove substantial results in
the form of higher productivity and better results. Remember: You’re building
a product to solve your consumer’s challenges. This is only possible when the
challenges between you and your teamwork are taken care of.
What Are The Different Product Management Courses
To Learn Soft Skills?
We understand that this question arises as a result of the reiteration of the
importance of soft skills mentioned above. However, it is imperative to learn
that nobody can ‘teach’ you these skills.Anybody who claims they can teach
this is simply fooling your gullibility. However, there is an alternative to this
situation. Enrolling in the ​best product owner certification​ classes introduces
you to real-world resources and challenges. Case studies, templates, and other
resources from these courses challenge your critical reasoning, creative
abilities, time management skills, and work ethic, amongst other relevant soft
skills.
Improve Your Communication Strategy

5. To help you develop confidence and expertise in your communication strategy,
you also need to establish a connection and grow your network. Networking is
an essential soft skill for a PM. You will realize this when the scope of your
operations expands. To layout a brief description, imagine the following
scenario: You’re in the quest for some scarce product information. Your ally in
some other field may have it. Now, how do you get a hold of it?Simply by
asking for it? No. Building your relationship to a point where you can ask for
favors? Yes! While this is a very micro example to outline networking
advantages, its implications are wide-spread.
How Can You Highlight Your Command Over Soft Skills
In A Resume?
So far, we have discussed the importance of soft skills in product management.
But how do you highlight this in a resume? It doesn’t make sense to write
sentences such as “Led a team of …”, “Set weekly goals to…”, etc. The majority
of ​product management​ applications reflect these grave errors.However, if
you’re a PM who wants to beat these misconceptions, here’s presenting an
important and untapped tip for you:
Include Quantitative Statistics

6. As a PM, your skills revolve around solving challenges, creating innovation,
and making different people work under the same roof. Showcase this in your
resume. Including data points to substantiate their claims is a key aspect that
many applicants overlook. Use numbers and timelines to demonstrate your
success. Create a storyline with challenges and highlight your contribution
statistics to convince the hiring manager about your professional credibility.
While there is no set template recommended for this field, the underlying
theme of your resume should be able to communicate these points to the
hiring manager.
Developing Soft Skills Is A Learning Expedition
Nobody is born as a soft skill specialist. It’s a learning process. Since there are
no fixed rules and regulations to define the norms, leverage this flexibility to
your personality. Don’t give in to the pressures. The success of mastering these
skills is to be yourself.