The domain name industry is still growing, with over 215 million domain names registered. It is on the brink of massive expansion with the introduction of new generic and brand-focused top-level domains. The industry is also adapting to increased mobile traffic, with hosting companies now offering mobile products and services to meet customer demand for separate mobile-optimized websites.

1. State of the DomainName Industry Thorsten Einig Managing Director Europe Tucows/OpenSRS

3. 12,000+ resellers worldwide

4. Industry leading in various product lines:

5. Domains: gTLDs and a wide range of ccTLDs

6. Trust: SSL from top 5 vendors, Sitelock, Truste

7. Publishing: GoMOBI

8. Email

10. State of the industry: 1. It’s still growing

11. The end of domain names…. “Haines argued … companies' interactions with their customers could take place so often on Facebook that company Web sites would fall by the wayside.” -CNET Stephen Haines, Commercial Director, Facebook UK

12. … is nowhere near! The Overall Market: More than 215 million

13. But in fact: growing and growing

14. ccTLDs: Almost Half the Space

15. The Stars!

16. Strong Growth in Eastern Europe (example .EU) euRID Quarterly Progress Report Q1 2011

17. State of the industry: 2. It’s on the brink of a massive address explosion

19. Broken into three categories:

20. .BRAND TLDs: .OPENSRS, .GOOGLE, .FACEBOOK

21. GENERIC TLDs: .SEARCH, .WEB, .BLOG, .HOST

23. April 2012: Cards turned over

24. November 2012: Applications approved

25. Application fee: $185k (if successful)

26. Partially refundable

27. Legal fees, marketing fees, etc. (potentially contentions, auctions, clarifications)

29. Widen your targets:

30. new customers by selling new extensions

31. new markets with hundreds of new extensions (geographical or verticals)

32. Secure your brand and community!

33. With your own TLD?

36. 30% (!!!) of all restaurant queries are mobile

37. Not having a mobile presence is like closing your site for one day per week

39. Hosting customers want separate sites aimed at mobile users – not their existing site crammed into a mobile device

40. Are willing to pay several dollars a month

41. Free trials convert like crazy

43. ccTLD sales are booming (and profitable)

44. New TLDs will change the perception of domains