1. Category : Entertainment
Entertainment
Celebrities
&
Social Media
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2. Why Social Media for Celebrities?
• Six of this year’s Forbes top 10 celebrities hail from the Millennial
generation or younger.
• It plays an important role in ‘Celebrity Reputation Management’ &
‘Brand Building’.
In this report, we have used social media metrics for measuring the
success of celebrity social media efforts against industry benchmarks
through what we call the SMQ – Social Media Quotient.
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3. Methodology : Social Media Intelligence (SMI)
• SMI is a methodology to capture all publicly available information on
the Web, which is analyzed to create a comprehensive report about a
brand’s Social Media presence & Online activities.
• The intent is to create benchmarks & find best practices for celebrities
in different industries by analyzing patterns across all the social media
channels. This in turns helps in Online reputation management.
• The online behavior is mapped and classified based on :
• Presence on Social Networks
• Engagement level on social media
• Impact on their sphere of Influence
• Popularity and reach
• Activity Patterns
• Sentiments associated with the conversations
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4. Social Media Intelligence Process
Listening &
Calculate SMQ Analyze
Monitoring Compare
Indexing based on Insights into these
Reactions/Conversations Profile comparison with
Celebrities’ Online online activities
/Mentions about the the competitors
Presence and Social Identify patterns, tonality of
Celebrities
Media Activities. the conversations Share of voice
Analysis of social media assets Tracking real time
conversations
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5. Social Media Quotient(SMQ)
Social Media Quotient measures a Brand’s performance on social channels. It is
calculated based on the analysis of “Presence & Performance” of various social
media assets; it takes into account-Connections/Followers/Public posts,
engagement level, influence, technology adoption etc.’
Following Channels have been covered under SMQ Analysis:
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6. We picked 10
Entertainment
celebrities to
identify the top
celebs with high
SMQ
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7. Channel Wise analysis among Top 10
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8. Social Media Trends in the Entertainment Category
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9. SMQ of top 10 Entertainment Celebs
Justin Beiber tops the list with a Social Media Quotient of 91.84 followed by Rihanna
with a Social Media Quotient of 87
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10. Justin Bieber’s Social Media Performance
Twitter – He broke the Guinness world record of the highest
number of mentions by his twitter fans.
Facebook- He gets an average of 48,000 likes, 4000 shares
and 3,000 comments for his single post.
YouTube -Video posted by Justin’s mother of Justin singing
‘So sick’ alone has 4.9 million views. His “baby” video has the
highest number of views amounting to overall 2.7 billion
views.
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13. About Webenza
At Webenza, we are a group of creative minds focused on demystifying Digital Media. We
ignite Brands, protect the Online Reputation and provide most suitable insights to help
our clients.
Based on our experience, we realize that there is no greater differentiator than having
motivated and happy employees and partners. They are the assets that create value for us
and our clients with integrity and the highest quality. We strive to provide the perfect
environment for creativity, innovation, learning, collaboration, growth and success in
every partnership that we create.
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14. For more reports, please visit http://www.webenza.com/services
THANK YOU
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