The chain reaction within social media, or how it all comes together! An example on how it could work and waht to measure.

1. The chain reaction within social media, or how it all comes together! Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

2. A description of a social network Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

3. Something happens! It´s a sale on... A store puts up a Sale! I stumble upon the sale and buys all I can find! But... ...I also use a service like Postabon to tell my friends... ...and my Postabon account is connected to my Twitter profile... ...and my stream of Twitterfeeds is connected to my Facebook account! Within a second my entire network knows about the sale (and comes rushing to the store). Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

4. Something is going to happen! Let´s put up a sale... A store has a fanpage on Facebook! They invite all their members on Facebook to a preview sale... ...and tell their followers on Twitter about it... ...which make people rush to the store... ...and then tells others about the sale using a service like Postabon! Within a second the entire network knows about the sale and tells others about it. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

5. Two kinds of measurement! The customer behaviour spreading the word! Variables: buzz, activity on Twitter and blogs, visitors to fanpage, mentions on Facebook The business campaign measurement objective! Variables: Clicks on links, downloaded coupons, retweets, mentions on Twitter and FB, (actual sale in store) Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys