2. Agenda
• What we do
• Where we are
– Unparalleled platform
– Full-service solution
• Where we are going
– Built-in expertise
– Optimize anything, anywhere
– Consumer-driven relevance
4. What is the problem?
§ Increasing spend on engagement
§ Low conversion from consumer to customer
§ Difficult to earn repeat business
§ Lack of knowledge about optimization
7. Retention isn’t any easier
92% of customers
are likely to repeat
business when
expectations are
exceeded…
8. Retention isn’t any easier
Only, 17% repeat
when experiences
fall below
expectations.
9. Organizations Lack Expertise
What does a problem Should I run a split test What exactly are factors
look like? or A/B/n? and levels? Full? Partial?
10. How do we help?
• Optimize customer experiences
• Expertise to deliver results
• Segment to identify high-value customers
• Test to understand customer behavior
• Target to increase revenue and retention
25. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
26. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
• URL-based
optimization for ads,
email, retargeting,…
27. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
• URL-based
optimization for ads,
email, retargeting,…
29. Behavioral Scoring
• Defined set of rules that allow you to assign
value to visitors’ online activities
• “I’ve downloaded at least three articles on
health”
• “I have viewed more than 20 free articles on
travel to Alaska, and at least 10 on extreme
travel vacations”
30. Where we are going - Example
FULL SESSION SCORING
32. Top 5 Takeaways
• Technology enables optimization
• Optimization requires expertise in
segmentation, testing, and targeting
• Optimize all your digital touchpoints
• Consumers determine relevance
• Don’t go it alone
33. Thank You
Michael Wilson, Sr. Director of Product Marketing
Peter Crossley, Director of Architecture
michael.wilson@webtrends.com
blogs.webtrends.com
@contentmatters