If you are wanting to develop mobile applications for Android, it's a great decision since you will be showered with a host of advantages at your fingertips. Being an open source marketplace, Android offers a diverse gamut of benefits which makes it a preferred platform for Android app developers.

1. Android – A Top Pick For Mobile App Developers
Android powers millions of mobile devices in over 190 countries across the
globe. Today, it's the largest installed base of any mobile platform and
becoming increasingly popular everyday. There are millions of Android users
who look for games and other entertainment mobile apps every day. Android
gives a world­class platform to developers for creating such interesting games
and apps, with the help of just a few steps.
A great development framework
Android provides you all that you need to build some of the best apps in the
market. It is a single application model which allows you to deploy your
mobile apps to hundreds and thousands of users worldwide – from phones to
tablets. It offers you various tools that make an app look great. Android
automatically adapts your user interface to make the app look wonderful on
each device. For instance, you can easily create an Android app binary which
is designed both for tablet and phone. You can declare your UI in sets of XML
resources. One set will be the part of UI which will be common to all form
factors while the other sets will be specifically optimized for tablets and
phones. During runtime, Android would apply the correct resource sets that
are based on density, locale, screen size and the like.
Also, the Android Developer Tools provides its developers a full Java IDE with
latest functionalities for debugging, developing and effectively packaging
Android apps. With the help of IDE, an Android apps developer can develop
apps for any Android device.
Open marketplace for distributing Android apps
Since Google Play is an open marketplace, you can sell your apps the way you
want. You can publish it whenever you want, as frequently as you want, and
to the type of customers that you want. You can also monetize the way that
works best for your business. You can either make it a paid app or a free one.

2. You can include in­app subscriptions for better and higher engagement. Being
an open marketplace, Android allows you to have total control over app
pricing and in­app products. You can set the app price as well as change it
whenever you want. This can help you get better revenues for your business.
Apart from growing your client base, Google Play also helps in increasing
engagement and visibility across your Android apps. If your app rises in the
popularity charts, Google Play will place the app in the weekly “top” rankings.
Therefore, Google Play serves as a catalyst for the success of your business.
Advantages of developing apps for Android
Android is a world­class platform for app development, especially for the first­
time developers. Android, being an open ecosystem, allows developers to
access all the sections of the Android code which they might require for their
app development, through Android Software Development Kit.
Not only this, Android is exclusively designed for savvy users to unlock the OS
for installing new bits and pieces of unofficial software from a diverse range of
locations, which is popularly known as 'rooting.'
Owing to the huge freedom afforded to the Android app developers and
users, it's clearly becoming world's most preferred mobile platform.
Are you thinking of launching your Android app for your business too?