Google+: The Unsocial Network for Marketers

Google+: The Unsocial Network
(for marketers)
Presented by: James Svoboda (@Realicity)
Search Snippets #8: The Pro’s Positive Perspective on All Things Google+
July 31, 2013

What is Google+?
James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation

This Isn’t the Social Network You’re Looking for.

“We want to be a Reflection of the Web.”
Photo credit: Scott Beale

You can’t accurately reflect of what you can’t fully see.

What we post says a lot about us and our interests.

Profiles say a lot about us Personally & Professionally.

Work(ed), Gender, Age and Where We Live(d).

How Can Will They Use Google+ Data for...
Authority - “Expertship”
Influence – Whom influences whom?
Authorship – Beyond the blog
Guest Posting – Expert or Hack?
Link Building – Trusted Source?
Organic Listings – Predicting Clicks
Paid Listings – Predicting Clicks
Display Advertising – Interest Targeting
Remarketing – Interest & Engagement
Reviews –Trust, Location & Authority
Connections – How close are they?
Shares – Public Display of Affection?
+1’s – Global, Local or Tribal?
Multi-Device – Where are you right now?

How Do Your Connections Influence You?

What About Your Local Connections?

Local Reviews by Your Connections.

Google+ Connections Influencing SERPs

Beginning to believe?

Keywords with High Volume + Low Intent = No Ads

Minneapolis = No Ads

Hockey = No Ads

Prince = No Ads

Google+
(for marketers)

The #2 “Social” Network (powered by Gmail & YouTube)
Photo credit: Dustn.tv

Grow Your Circles (personal and brand)

Join Communities (personal and brand)

Use Hashtags. #TheyRock

Share Content with Targeted Circles

Share with Communities to Improve Reach

Now Showing: +1’s in Connections Streams

Leave Honest Business Reviews from Yourself

Leave Business Reviews from a Business or Brand Page

Use the Google+ Social Ad Extension for AdWords

Google+
(for websites)

Establish rel=Author and rel=Publisher

Add Badges and Icons to Your Sites and Blogs

+1 All The Things!

Rich Snippets (schema.org microdata or open graph)

Google+ Blog Comments (wordpress plugin)

THANK YOU!
Download: www.webranking.com/presentation
James Svoboda
VP, MnSearch / CEO, WebRanking
t: @realicity
e: james.s@webranking.com
b: www.webranking.com/blog
Visit the Minnesota Search Engine Marketing Association at www.mnsearch.org

Google+: The Unsocial Network for Marketers

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Google+: The Unsocial Network for Marketers