Opportunities to win SGD $1,200 to intern in Singapore for the best and brightest Web designer. The first course is starting in a week and we limit class size to 15 students only. So hurry! www.facebook.com/WebDesignWorkshop.AMC for more info

2. Never ever think Web Design
is a creative career, too ?
• Graphic designers say: “Web design is boring!”
• Programmers/Web developers say: “I can easily learn design by myself”
• SMEs say: “No need to pay for web design service. Just ask my
programmer to design for me.”

3. Never ever think Web Design
is a creative career, too ?
Web technology give you
more
power
to
transform
ideas
to
create
such
amazing
things
than
any
other
media
could
Creative Thinking in Web Design
Stunning websites

4. Never ever thinkWeb Design
is a creative career, too ?
www.immersive-­‐garden.com

5. Never ever thinkWeb Design
is a creative career, too ?
www.ilovespoon.com

6. Never ever thinkWeb Design
is a creative career, too ?
www.monet2010.com

7. Never ever thinkWeb Design
is a creative career, too ?
www.leoburne9.com

8. Why should you become a
Web Designer?
• The Web Design industry is growing thanks
to the revolution of Web 2.0
• Every websites you do promotes you
• The flexibility everyone wishes for
• Web Design can be exciting

9. Market Demands (1/4)
• Internet is a global phenomena;
• Website serves as the portfolio not only for companies, organizations
and the like, but also for individuals;
• Talented web designers are sought after and well-paid.

10. Market Demands (2/4)
• Internet is a global phenomena, and Vietnam has the leading growth rate among her Asian
peers
Internet
growth
rates
in
selected
Asian
countries,
2000-­‐2010
Source:
www.internetworldstats.com

11. Market Demands (3/4)
• Website serves as the portfolio not only for companies, organizations and the like, but also
for individuals.
Internet
users
in
Vietnam,
2004-­‐2010
Source:
www.vnnic.vn

12. Market Demands (4/4)
• Talented web designers are sought after and well-paid.
“Characteris=cs
of
mul=media
design:
highly
applicable
and
much
needed
in
all
fields
–
from
media,
educa=on,
entertainment
to
economics,
IT,
construc=on,
etc.
Thus,
the
job
market
for
mul=media
design
is
very
lucra=ve…
VND
10
mil/
month
is
normal.
Some
high-­‐paying
environment
offers
star=ng
salary
from
$1,000.
Bigger
projects
pay
from
tens
of
VND
million
or
tens
of
thousand
dollars…”
(Source:
Khoa
Hoc
Pho
Thong
newspaper,
April
29,
2011)
“Currently,
the
growth
rate
of
the
web
design
industry
is
above
30%
and
will
con=nue
to
rise.”
(Source:
Tien
Phong
newspaper,
2009)

13. Choosing the right course
Item
AMC
Hoa
Sen
FPT
Arena
Advertised Tuition (VND)
9.600.000 5.100.000
$675/ 6-month course
(13.837.500 VND)
Discount
20% for students
Reserved for Hoa Sen students only
N/A
3 months
7 months
6 months
Schedule
3 classes/ week
3 classes/ week
3 classes/ week
Graphic: $675/ 6-month
Complementary course
N/A
Photoshop: VND 650.000 in 3 weeks
course
Real costs (money & time)
9.600.000 for 3 months
5.750.000 for 8 months
28.350.000/ 12 months
Course syllabus
Web design, HTML, CSS, Flash
Web management, Web design
Just layout
Teaching language
Bilingual English - Vietnamese
Vietnamese
Vietnamese
Class size
15 max
25 max
25 max
SGD $1,200 scholarship and 1-month
Opportunities
Job list serve
Job list serve
internship in Singapore
Basic knowledge of English and
Pre-requisite
Skilled in Photoshop
Knowledge of graphic design
Photoshop
Customized from American and British
Textbook
By Hoa Sen University
Indian
materials
Lecturer
Educated and worked in Singapore
Locally educated
Locally educated

14. What do we offer?
Kn o w l e d g e . C h a l l e n g e s . O p p o r t u n i t i e s
1. KNOWLEDGE
• A basic to intermediate course which covers the most updated topics in this industry
1. The world latest web design trends in 2011
2. Web typography
3. CSS3 Revolution. Why should we use CSS3 and HTML5 today?
4. Designing for Web 2.0
• Let’s go through our lesson plan

15. What do we offer?
1. KNOWLEDGE
world latest web design trends in 2011
The
The death of the Fold, Mobile Sites, Typographic Explosion, Minimalism, Desktop Application
UI Influence, Grid Intensive Layouts…

16. What do we offer?

17. What do we offer?
1. KNOWLEDGE
We often think that correcting grammar, deciding the order of items in a page’s layout and choosing a
legible font is sufficient. But the art of typography involves several factors that are too often overlooked,
especially on the Web
White
Space
is
Good
Space
Empty
space
makes
it
possible
for
the
body
copy
to
breathe
and
helps
the
reader
absorb
the
informaMon
being
conveyed.
Typography
&
Grid
Size
does
ma>er
Choosing
the
right
font

18. What do we offer?

19. What do we offer?
1. KNOWLEDGE
CSS3 Revolution. CSS3 will save a web developer tones of time
CSS stands for Cascading Style Sheets, is a style sheet language used to describe the presentation
semantics (the look and formatting) of a document written in a markup language. Css3 is the latest standard
for CSS.
New features in CSS3:
Border
Radius

20. What do we offer?
1. KNOWLEDGE

21. What do we offer?
1. KNOWLEDGE

22. What do we offer?
1. KNOWLEDGE
You sure know HTML, but what the heck is HTML 5?
• Is being developed by web hypertext application technology working group (WHATWG)
and W3C HTML WG.
• New tags like <nav> website navigation block and <footer > for bottom lines in web page
have been added.
• Strict parsing and lexing rules are introduced to handle any errors.
• It includes multimedia elements (<audio> and <video>)

23. What do we offer?
So what do you think? We use CSS3 and
HTML5 today:
YES
NO
Why?

24. What do we offer?
1. KNOWLEDGE
Designing
for
Web
2.0
• Simplicity
• Central Layout, Fewer Columns,
• Typography: Bigger texts. Bold Heading. Using
more web fonts.
• Emphasizing Logo/Branding
• Simple Navigation & Cute icons
• Stay connected: Just a Tweet away
• The Footer: No longer a afterthought
• HTML5 & CC3: the perfection combination for
web 2.0

25. What do we offer?
2. CHALLENGES
• Working on actual projects offered by Vietnam or Singapore Companies.
Studio learning methods.
• Small class size. Teacher will attend to every student.
• Active and Independent Learning. Students are required to contribute
in class.
• Bilingual lessons. Students will improve their English and gain more
confident to work for international web companies.

26. What do we offer?
3. OPPORTUNITIES
A chance to receive SGD $1,200 and 1-month internship in Singapore
Who will be qualified? – THE BEST STUDENT selected by Commontown Pte Ltd, Singapore
So who is Commontown?

27. Commontown Profile
A leading provider of Web technology in Singapore. We specialise in Web Content Management
System (WCMS) and education technologies. http://www.commontown.com/
A spin of from A*STAR, Singapore's lead government agency dedicated to fostering world-class
scientific research and talent for a vibrant knowledge-based economy. http://www.a-star.edu.sg/
Our 2 co-founders have combined 20 years of R & D experience in A*STAR.
We have been around for 12 years and we are the leading education application provider in
Singapore.
ü Developed and host websites for more than 160 Singapore schools (40% of
market share)
ü Commontown Award winning iSHARE and edumall2.0 are used by all school
teachers
ü ISHARE won the IMS Global Learning impact award- the most impactful use of
technology worldwide in support of learning award in 2009.

28. Our Home

29. Achievements
Over
Over
200
160 SMEs
Over
Schools
Partner with
Over
30
Singtel to
create the first
20 MOE content sites
Developed Academies
and host Singtel
myBusiness Accessed by
website for vv
Web Front
applications - more than
more than
vv
with an
eShop Builder 30,000
40% of local Integrated E- vv
teachers
schools and Web vv
Builder Learning
platform
Slide
#29
Copyright
©
2008
CommonTown
Pte
Ltd.
All
rights
reserved.

30. CommonTown Products

31. Clients & Partner
Clients
Partner

32. Experience Sharing
Singapore
is
a
Leading
Design
Island
in
Asia
• Working life as a designer in Singapore
• The design industry in Singapore
• Q&A

33. Thank you!
For
more
info:
Check
out
www.facebook.com/WebDesignWorkshop.AMC