Forget the numbers – what about the impact!
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Making more of social media in European collaborative projects related to lifelong learning Author: Sally Reynolds, ATiT, Belgium
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Forget the numbers – what about the impact!
- 1. Improving Internet strategies and maximizing the social media presence of LLP projects This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu Forget the numbers – what about the impact! making more of social media in European collaborative projects related to lifelong learning Sally Reynolds, ATiT, Belgium
- 2. • About the project • Usage of Social Media and Internet in Lifelong Learning Projects • Good practice from existing projects • Project service offer • Issues and Recommendations
- 3. 2 year KA2 Lifelong Learning Project - 2012-2013 Partnership: •University Luxembourg •Web2Learn, Greece •P.A.U Education •Coventry University Enterprises, UK •Pixel, Italy •ATiT, Belgium
- 4. User Need analysis: •Initial research in 2010 - online questionnaireaddressed to LLP project teams •Out of 289 LLP projects selected for funding in 2010 - focused on a random sample of 150. Ju-Youn SONG University of Luxembourg & Katerina ZOUROU Web2Learn, Greece
- 6. Categorisation Conole & Alevizou (2010) • Social networking sites; (i.e. Facebook, LinkedIn, Ning) • Blogs • Microblogging tools; (i.e. Twitter) • Presentation repositories (i.e. Slideshare) • Video sharing tools; (i.e. YouTube, Vimeo) • Social bookmarking applications; (i.e. Diigo, del.ici.ous) • Web 2.0 picture repositories (i.e. Picasa, Flickr) • RSS feed (allowing users to receive messages on their RSS aggregator, i.e. Google reader)
- 7. 139 out of 150 projects Website
- 8. 47 projects out of 150 Facebook 43 LinkedIn 8 Ning 2 Social Networking Sites
- 9. 23 projects with a Twitter account
- 15. Service ofer Services: 15 Video Showcases 8 Video Tutorials 3 handbooks helpdesk http://www.web2llp.eu/home
- 16. Service ofer Training: 5 Day Face-to-face 10 hour Pilot course (EN) 10 hour Course (IT) •10 hour Course (FR) •10 hour Course (EN)
- 17. Face-to-face course • Week-long residential training course delivered in Leuven 18 - 23 February 2013 • Included in the Grundtvig/Comenius Data base of courses • Promoted widely via appropriate channels in 2012/2013 including national agencies and European channels like eLearningEuropa 17 Improving web strategies and maximising the social media presence of LLP projects
- 18. Course Applicants 18 …..of which 28 were directly involved in LLP projects. Austria 3 Hungary 1 Portugal 4 Belgium 3 India 1 Romania 1 Cyprus 2 Ireland 1 Spain 5 Georgia 2 Italy 4 Sweden 1 Germany 4 Latvia 2 Turkey 2 Greece 3 Poland 1 UK 4
- 19. Course Participants 9 people received funding - 8 eventually took part from Italy, Austria, Spain, Germany and Latvia - 4 men and 4 women. 19 Trainees and some of the trainers who took part
- 20. Course description • General inputs on the value of social media for LLP projects aimed at raising awareness • Group work to develop a dissemination strategy and action plan for a mock-up project using social media • Input from experienced practitioners to highlight best practice • Focus sessions on specific tools and types of tool including the “big 3” of social media • Opportunities to work on trainees’ own projects and their use of social media • Secret Facebook group 20
- 21. Course objectives and expectations • Identification of the right SM tools that will yield the most impact for dissemination • Understanding, creating and implementing a web strategy at the proposal stage • Sharing the knowledge of SM training not just to parties interested in their projects but their peers also 21
- 22. Evaluation approach • Informal feedback and impressions gathered during the course • Formal evaluation at end of course • Follow up evaluation 3 months later to assess real impact 22
- 23. Formal evaluation 80% satisfaction level for the course Areas for improvements to the course, certain content and delivery. •More hands-on activity related to an actual project •Other suggested training courses – to make the course virtual •Good / Bad analysis of SM campaigns •To have pre-reading material on the various subjects •Advertise the course via the EACEA Infodays •To adopt the availability of the course as part of the application / proposal stage 23
- 24. Evaluation 3 months later • I have developed web and social media strategies for two projects I am working with, I have shared my new knowledge with my colleagues, I have started using several new tools for the projects I implement • I ran a first hand-on training with the staff ......we focussed on Twitter and LinkedIn, discussed the pro and cons of the different ways to establish and manage accounts, put people in charge of different tasks and are now gathering experience …. • For our next projects to be planned I could raise the attention to plan SM from the beginning - instead of just adding it at the end for dissemination only. • I have used web and social media strategies, tools and materials learned in Web2LLP in the courses I teach, both graduate or postgraduate and in research projects, both on going and also in proposals • Use of more media for promoting project includes renewal of FB page for company, creation of events and promotion of projects and activities and utilisation of tools for management of accounts (Hootsuite and Tweetdeck) • The tools and services offered both during and after the course have been very helpful and have left a significant mark on our work • Thank you guys for being available to answer all our SM related questions! I really appreciate having a team to help me out with my SM adventures. 24
- 25. 25
- 26. Online courses • Pilot in English – 5 sessions of 2 hours delivered weekly starting 30 April • Course in Italian - 5 sessions of 1 hours delivered weekly starting 4 June • Course in French - 5 sessions of 1 hour delivered weekly starting 4 Sept • Course in English - 5 sessions of 1 hour delivered weekly starting 6 Sept 26
- 27. Contents • Setting up a web strategy and communication action plan • Selecting and choosing social media tools • Managing and measuring social media presence • Sharing online content (and dealing with copyright issues) • Round-table session with experienced LLP managers 27
- 28. Structure and support- webinar 28 Moderators Domain experts Invited LLP managers Group or one-to- one chatQuick Feedback Presentations, polls, screen sharing and mind maps
- 29. Structure web page 29 Recording for watching afterwards Slides that were shown available for download Any preparation work beforehand and description of session Bios and photos of session leaders
- 30. Course Participation April – June 2013 30
- 31. Courses Participation Sept – Oct 2013 31
- 32. Location – Participants April – June 32
- 33. Location – Participants Sep – Oct 33
- 36. Evaluation 36
- 38. Issues and Recommendations • Importance of a web strategy from the start – recognise that Social Media goes beyond ‘importing’ dissemination methods and messages into a new media, it’s a tool for dialogue with NEW methods and new messages.
- 39. Issues and Recommendations • Importance of a web strategy • Project identity vs. topic or area of expertise
- 40. Issues and Recommendations • Importance of a web strategy • Project identity vs topic or area of expertise • Responsibility and ownership with the project team
- 41. Issues and Recommendations • Importance of a web strategy • Project identity vs topic or area of expertise • Responsibility and ownership • Sustainability – own channels vs active engagement in existing channels
- 42. Issues and Recommendations • Importance of a web strategy • Project identity vs topic or area of expertise • Responsibility and ownership • Sustainability – own channels vs active engagement in existing channels • Numbers and expectations – by partners, by the EC
- 43. Issues and Recommendations • Importance of a web strategy • Project identity vs topic or area of expertise • Responsibility and ownership • Sustainability – own channels vs active engagement in existing channels • Numbers and expectations – by partners, by the EC • Dealing with limited resources