In this presentation Mathy Vanbuel (ATiT, Belgium) presented several cases of copyright-infringement to raise awareness of intellectual property rights issues while sharing content. This presentation was given during Web2LLP's 4th pilot session 21 May 2013 as a pilot for the online social media course for managers of lifelong learning projects. Find out more on http://www.web2llp.eu/training/pilot-online-session-4-curation-copyright and http://www.web2llp.eu.

1. On copy and other rights…
QUIZ

2. Social Media Intellectual Property Issues
• Patents, Trademarks and Names,
Trade Secrets
• Defamation
• Copyright

3. Some SM recommendations
• Twitter – use hashtags to indicate the
specific nature of a tweet, e.g.
#spon(sored) or #paid
• Avoid posting enabling disclosures
through social media
• Educate employees on effects of
posting/publishing/sharing

4. Decision Infringe Copyright
≅
𝑉𝑎𝑙𝑢𝑒 𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 ∗ 𝐶𝑜𝑠𝑡 𝑆𝑒𝑙𝑓𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 𝑜𝑟 𝐴𝑐𝑞𝑢𝑖𝑠𝑖𝑡𝑖𝑜𝑛
𝑅𝑖𝑠𝑘 𝑇𝑜𝐵𝑒𝐶𝑎𝑢𝑔ℎ𝑡 ∗ 𝐶𝑜𝑠𝑡 𝑃𝑒𝑛𝑎𝑙𝑡𝑦
NEW !
STRONGER
FORMULA

5. Apologies
Because of the content in this presentation
– cases with visual materials –
the following slides are not available here
to avoid breaking copyright laws.
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6. Links
• World IPR Organisation
http://www.wipo.int
• European IPR Helpdesk
https://www.iprhelpdesk.eu/
• Book ‘Creative Commons: a user guide’, by
Simone Aliprandi
http://www.aliprandi.org/cc-user-guide
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