Originally presented on the main stage at the GreenBiz Forum 2015 in Arizona on Feb 18th, this presentation walks you through two years of employee user trends from the WeSpire employee engagement platform. WeSpire analyzed the data with two questions in mind: 1) Is the Network Effect Real? 2) If so, then who or what catalyzes it? Please watch our CEO & Founder, Susan Hunt Stevens present it live at http://www.wespire.com/resource/the-network-effect-of-employee-engagement/

1. The Network Effect of Employee Engagement
Susan Hunt Stevens • www.wespire.com • info@wespire.com • @goWeSpire

2. Inspiring people.
Transforming business.™
WeSpire is the employee
engagement platform that
empowers forward-thinking
global organizations to reach
their greatest potential.

3. WeSpire looked at two years of employee user trends
on our engagement platform to prove the network effect
WHO AND WHAT
CATALYZES IT?

4. ACTIONS ADD UP
To start, we examined
how individual actions
accumulate over time

5. If the network effect is real,
you’ll expect to see
EXPONENTIAL GROWTH
as actions add up,
creating huge impact.
In this case, the action inspires
employees to “donate gently used
clothing to a charity”

6. At first, the trend for
actions taken was linear…

7. Then, before the
1 year mark, growth
turned exponential
Resulting in
HUGE IMPACT
over time.

8. THE NETWORK EFFECT IS
REAL
But was there a change
in the behavior of the
people in the program?

9. We examined
another action
DO MORE PEOPLE ON THE PLATFORM RESULT IN A
HIGHER RATE OF COMPLETION (i.e. a bigger network)?

10. Although activity levels may fluctuate,
the actions add up over time significantly.

11. After one year, the likelihood of people
taking this action is 5 times greater.
THE NETWORK EFFECT IS REAL!

12. SOCIALIZERS ROCK!
If the network effect is
real, then who is
catalyzing the change?

13. We looked at our engagement platform leaderboards that track
user behaviors powered by our data science and segmented our
user base into two behavioral change categories…
POWER USERS & SOCIAL USERS

14. People most passionate
about the impact on
the environment
People who are
trustworthy, well-known,
and/or social
“DARK GREENS”
GREEN TEAM LEADERS
“CONNECTORS”
OF THE COMPANY

15. Will drive the most
actions over time
ASSUMPTION
VS
Will invite more
people to participate

16. We found that social users invite OVER TWICE
AS MANY users to participate on the platform.

17. Social users also garnered
OVER 10 TIMES MORE invites

18. However, power users individually completed
NEARLY 3 TIMES MORE ACTIONS than social
users.

19. And yet, collectively those invited by
social users (2nd generation) completed
3 TIMES MORE TOTAL ACTIONS than
those invited by power users.

20. Conclusion: Socializers are the MOST IMPACTFUL
in the workplace, proving the power of the network.

21. ACTIONS
ADD UP
THE
NETWORK
EFFECT
IS REAL
SOCIALIZERS
ROCK!
One action
can trigger
exponential impact.
Visibility
drives the
adoption rate.
Cultivate your social
catalysts to create a
network effect.

22. Thank You!
Susan Hunt Stevens • www.wespire.com • info@wespire.com • @goWeSpire