How Top Nonprofits Drive Traffic to Their Websites [WEBINAR]
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Learn how organizations like AARP, Wikipedia, and WWF drive traffic to their sites and appeal pages. Struggling to get traffic to your nonprofit’s website? Does it feel like no one is listening or reading when you publish new material? You’re not alone! Plenty of nonprofits struggle with grabbing a share of attention in a very crowded online world. So how do you rise above the noise and drive traffic to your org’s content and online fundraising appeals? You need the right plan! Join us for a free webinar, “How Top Nonprofits Drive Traffic To Their Websites” and learn the how and why of getting your organization’s web content in front of a bigger audience.
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How Top Nonprofits Drive Traffic to Their Websites [WEBINAR]
- 1. How Top Nonprofits Drive Traffic to Their Websites #WDIWebinar
- 2. #WDIWebinar Andrew Littlefield Fundraising Education & Resources | WeDidIt Andrew.Littlefield@wedid.it blog.wedid.it
- 3. How Top Nonprofits Drive Traffic to Their Websites #WDIWebinar
- 4. What We’ll Learn Is “More Traffic” Really What You NEED? Audiences > Traffic Ideas From The Leaders
- 5. What We WON’T Learn Quick Fixes Recipes
- 7. 1. Does it align with your mission? #WDIWebinar 2. What audience are you trying to serve? 2. What behavior are you trying to effect/change?
- 8. Traffic for Traffic’s Sake is POINTLESS #WDIWebinar
- 9. 100,000 visitors 1,000 visitors 50 who care 500 who care
- 10. Are you measuring what matters? #WDIWebinar
- 11. Don’t Fall for VANITY METRICS #WDIWebinar
- 12. 100,000 visitors 1,000 visitors 50 who care 500 who care
- 13. 100,000 visitors 1,000 visitors 50 who care 500 who care
- 14. Who is your audience? #WDIWebinar
- 15. TEMPTATION: Reach Largest Audience Possible #WDIWebinar
- 16. Flickr user Judith E. Bell, CC BY-SA 2.0
- 17. INSTEAD: Focus on Small, Well-Defined Audience #WDIWebinar
- 22. Audiences Build trust over time Repeat donors Advocates
- 23. Secrets of the Big Players #WDIWebinar
- 24. …they give people a reason to come back. #WDIWebinar
- 25. Let’s play a game… #WDIWebinar
- 26. “The [ORG] is a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual, educational content…” #WDIWebinar
- 28. The nonprofits with the biggest web presence offer a UTILITY on their sites. #WDIWebinar
- 30. Talk To Your Audience #WDIWebinar
- 31. Doing Your Research… Who is your audience? What do they read? Why do they care about your mission? What problems are they trying to solve?
- 34. Recipes
- 38. Their audience Wants to be an activist. Desires to take action. Strong digital presence. Desire to share their passion with others.
- 39. If you’re going to build an audience… #WDIWebinar
- 40. JUNE SPECIAL Book a 15-minute chat today and get a 0% processing fee for 3-months when you sign up. “Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.” Sidney Jackson, Jr. Director of Philanthropy | HelpUsAdopt.org
- 47. Their audience Personally connected to lung cancer Looking for support Desire to support others
- 50. Their audience Digital native Desire to share Socially/globally conscious
- 55. Don’t “Set It & Forget It” #WDIWebinar
- 56. Talk To Your Audience #WDIWebinar
- 59. JUNE SPECIAL Book a 15-minute chat today and get a 0% processing fee for 3-months when you sign up. “Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.” Sidney Jackson, Jr. Director of Philanthropy | HelpUsAdopt.org
Notas do Editor
- ----- Meeting Notes (6/9/16 10:37) ----- Defining goals
- ----- Meeting Notes (6/9/16 10:37) ----- Why? Because those people are lying to you, and I'm not a liar.
- ----- Meeting Notes (6/9/16 10:41) ----- Before jumping into "driving traffic," ask "Why do we want/need this?" Maybe it's NOT the solution you're looking for.
- ----- Meeting Notes (6/9/16 10:41) ----- What are you trying to get people to DO by visiting your site? Donate? Change their behavior? Engage? Learn?
- ----- Meeting Notes (6/9/16 10:41) ----- What does it matter? Measure the right thing.
- Not dissimilar to the overhead argument: what matters MORE?
- ----- Meeting Notes (6/9/16 10:41) ----- What does it matter? Measure the right thing.
- ----- Meeting Notes (6/9/16 10:51) ----- Once you fix engagement, maybe traffic becomes more important. Also underscores importance of building an audience.
- NOT A KNOCK ON DIRECT MAIL Story about flyer for decks in building that had literally 0 decks
- ----- Meeting Notes (6/9/16 10:55) ----- We'll talk more about who these people are, but focus on a dedicated group that you know intimately.
- ----- Meeting Notes (6/9/16 10:55) ----- Returning visitors are where it's at. They know and love you.
- Purpose of the subject line is to get someone to open the message ----- Meeting Notes (6/9/16 10:55) ----- Let's talk about "viral" hits.
- Purpose of the subject line is to get someone to open the message
- ----- Meeting Notes (6/9/16 10:55) ----- Here's a look at our email traffic. Email = dedicated audience
- Build up the secret ----- Meeting Notes (6/9/16 10:58) ----- How do you build an audience?
- A lot of people say “That’s not fair,” but Wiki is a nonprofit serving a mission Forgetting that they’re a nonprofit is entirely the point – this utility is perfectly aligned with their mission
- Books on your shelf don’t change. How often are you rereading them? Compare this to a magazine or TV show that you tune into regularly. If your website is a static property that never changes, why would anyone come back?
- How do you build this audience? Find out why they’re connected to you, what they read, what they need, how they interact online
- If that all sounds a bit intimidating…
- Ideas for inspiration Your ideas need to fit YOUR org
- Maybe you need to think about how you’re going to use that for fund development
- Build up the secret
- Build up the secret
- Build up the secret
- Build up the secret
- Build up the secret
- Build up the secret
- Build up the secret