The document discusses visitor motivations for visiting the Wellcome Collection based on ALVA data from The Heart Exhibition in 2007. The top three motivations were social mindset at 26%, broadening horizons at 21%, and topic interest at 21%. Other motivations included special focus at 18%, child engagement at 18%, and big kids at 16%. The Wellcome Collection aims to engage visitors through exhibitions like The Heart and spaces like the Reading Room.

1. talking to strangers
Rosie Stanbury
Head of Live Programme
Wellcome Collection

4. The Heart Exhibition, Wellcome Collection, 2007

9. 3%
16% 18%
14%
18%
6%
6%
6%
4%
8%26%
19%
21%
21%
10%
17%
9%
11%
8%
9%
29%
8%
13%
4% 4%
13%
15%
11%
12%
31%
6%
27%
20%
37%
19%
Wellcome Collection: All sites Museums & Galleries Heritage Leisure
Tick box
Social mindset
Special focus
Topic interest
Broadening horizons
Big kids
Child engagement
Main Motivations for visiting (ALVA data)

10. of
Long Table
Conceived by Lois Weaver

11. Reading Room, Wellcome Collection

13. Insert RR image