This SlideShare presentation will explore how bills can be designed effectively to deliver high levels of customer engagement and understanding.

1. Utility Bill Design:
6 Simple Steps For Better Bills

2. Utility bills are important
They inform customers of important information and also
help to build strong customer relationships

3. Effective bill design reduces cost to serve

4. Research confirms that many customers find
utility bills confusing
*uSwitch, 2013 (Over-complicated household bills are leaving consumers vulnerable to over-charging)

5. Poor bill design may hinder
understanding
The bond between customers and
utilities can be damaged

6. Key information should be
easy to understand
1

7. Font type and size should be…
EASY TO READ
2

8. Jargon words should be avoided
wherever possible
3

9. Important information should be on the front
Other information should be on the rear
4

10. Charges should be clearly stated
5

11. Visual images are processed 60,000 times faster than text
6
Graphs & images are
effective and drive
customer engagement

12. For more information
contact@jendev.com
+44 (0)1534 505350