A 30-minute high level exec overview of the how to communicate with your customers in this digital era.

1. In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | SEP. 17, 2014 FUTURE-PROOFING YOUR BUSINESS IN THE AGE OF CONSUMER EMPOWERMENT

3. To date, NASA has documented
roughly 1,800 "spinoff"
technologies. Here's a short list
of things they’ve invented.

5. Source: comScore

9. Generations X, Y and Z

12. 92.6% makes purchasing decisions based on visuals
Source: socialmarketingwriting

14. We remember 20% of what we read, but 83% of what we see

15. Economic
Survival

21. An omnichannel strategy
to support the
proliferation of channels

23. “The Future Smart Home: Each household will contain 500 smart devices by 2022”
- Gartner (09/2014)

29. Content, Service &
Storytelling

30. Non-interruptive
Non-instrusive
Bespoke & personalized
Opt-in

31. Source: GetVerde

32. Source: Lee Odden

33. It’s not about digital marketing, it’s about omnichannel marketing in a digital era.
It’s not about selling to customers, it’s about empowering customers to make the right sales decision.

34. linkedin.com/in/mielvo
twitter.com/coolz0r
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