O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Maximize Book Sales With These Book Cover Improvements

1.367 visualizações

Publicada em

WaveCloud's Wednesday Webinar Series. This webinar is for authors looking for information on book cover design considerations, and how using a strong book cover can improve sales. Book cover best practice for ebook and print is discussed.

Publicada em: Educação
  • Seja o primeiro a comentar

Maximize Book Sales With These Book Cover Improvements

  1. 1. Self-Publishing Wednesday Webinar: Maximize Book Sales With These Book Cover Improvements Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
  2. 2. Checklist: ü  You have researched your target reader ü  You have researched your genre ü  You have or are creating a cover ü  You plan on working with a professional ü  Fiction or nonfiction book Before we get started…
  3. 3. —  WaveCloud is an Author Services platform and an ebookstore —  Helping writers become successful authors is our #1 priority —  Not a “How To Do”, but a “What To Do” —  Watch this webinar: Maximize Book Sales With These Book Cover Improvements A word from our sponsor Bill Van Orsdel WaveCloud  CMO  
  4. 4. A word about our guest •  Teddi Black: Professional Book Cover Designer •  Has designed more than 300 book covers •  Fiction & Nonfiction •  Many repeat authors •  Her goal: Help clients create book covers that sell books!
  5. 5. Key Points A.  Your book cover is one part of the three-legged stool that generates interest for book sales (along with descriptions and stars/reviews) B.  Cover goals: —  Capture eye —  Confirm genre —  Convey professionalism —  And for nonfiction: call out promise C.  Maximize “available” graphic space for book covers D.  Know how to work with a design professional —  What do you need to know? —  What questions should you ask? E.  Target the right audience: Adults vs. Teens vs. Kids F.  For print - use all of the elements on the back cover (Print-on-Demand)
  6. 6. Book covers generate interest that leads to sales —  Goal: Convince those who visit your sales page to read your book description and reviews —  Purchase Behavior: Awareness à Interest à Trial à Purchase —  Interest created by: Book covers and then description —  Trial created by: Sampling or social proof —  Better book cover = more description reads Better description reads = more review reads (trial) Book review reads (trial) = more book sales Why does this matter?
  7. 7. —  Create “A Cover that Sells Books” —  “Capture the Eye” with an outstanding image, story, color, theme, tone, composition, and typography —  Confirm your Genre(s) (Mash-Ups) or Subject Area —  Convey your Professionalism —  + For nonfiction à Convey Benefit Promise Goals for your book cover:
  8. 8. Maximize “available” graphic space for book covers —  Images in 72 DPI or better (don’t scale up!) —  In color (mindful of black & white displays) —  RGB color mode —  .JPG format —  1563 x 2500 pixels (rough “Golden Rectangle”) —  Beware of white background, use a frame —  Less than 5MB and another less than 2MB (B&N)
  9. 9. Collaboration TipsWorking With A Professional Book Cover Designer —  Agree on procedure & price upfront including: how to handle extras (i.e. time, images, re-works, multiple versions, 3-D version) & file ownership! —  Provide: Synopsis, Logline+Hook, image examples, book examples, genre, theme and tone direction, main character(s) description(s), etc. —  Engage with meaningful, well-thought-out, final direction and comments. Credit your designer!
  10. 10. Refining a book cover
  11. 11. Refining a book cover
  12. 12. Refining a book cover
  13. 13. Refining a book cover Final Cover
  14. 14. Refining a book cover
  15. 15. Refining a book cover
  16. 16. Refining a book cover Final Cover
  17. 17. Tell a story, elicit an emotion
  18. 18. Tell a story, elicit an emotion
  19. 19. Target the right audience
  20. 20. Typography: good vs. bad
  21. 21. Typography: good vs. bad
  22. 22. Typography: good vs. bad
  23. 23. Back cover examples
  24. 24. Back cover examples
  25. 25. Back cover examples
  26. 26. Back cover examples
  27. 27. Back cover examples
  28. 28. —  Name the book’s genre, explicity —  ISBN & correct bar code —  About the author (optional) —  Price —  Blurb —  Strong book description (logline + hook) Back cover, often neglected
  29. 29. —  Fiction: Logline + Hook When ____ happens to ____, he/she must ____ or face ____. i.e. “Marked for death along with his companions, a toy rabbit must learn to cry real tears in order to save himself from being thrown into a burning pit by the boy he loves.” —  Nonfiction: Authority + Benefit Promise + Unique Proposition (may include author credentials) Back cover description
  30. 30. Final Recommendations: A.  Your book cover is one part of the three-legged stool that generates interest for book sales (along with descriptions and stars/reviews) B.  Cover goals: —  Capture eye —  Confirm genre —  Convey professionalism —  And for nonfiction: call out promise C.  Maximize “available” graphic space for book covers D.  Know how to work with a design professional —  What do you need to know? —  What questions should you ask? E.  Target the right audience: Adults vs. Teens vs. Kids F.  For print - use all of the elements on the back cover (Print-on-Demand)
  31. 31. —  Enjoyed  this  webinar?  WaveCloud  has  more  online!  Addi<onal   webinars  can  be  viewed  here:  WaveCloud  Webinars   —  Ask  ques<ons  regarding  self-­‐publishing,  request  a  topic  you  would   like  to  learn  more  about,  or  tell  us  what  you  think  at   authorinfo@wavecloud.com.     WaveCloud Self-Publishing Wednesday Webinar Series:
  32. 32. Questions? Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com

×