3. Rich Content Push
or Silent Notification
campaign
to premium app
inventory
10-60% CTR
Banner 0.5+1%
Interstitials 1-3%
Video ads up to 5%
Facebook ads 4%
New Type of Advertisment
Vs.
5. Targetting
GEOLOCATION
Specify cities or areas
with geolocation
and send the push.
GEOFENCING
POIs (Points of Interest)
with geofencing
- the user receives
a campaign when
close to the POI.
WA L K I N G PE A S A N TWA L K I N G PE A S A N T
USERS’
INTERACTION
Based on how
users interact
within the app.
APPLICATIONS’
AUDIENCE
Based on the
distinctive audience
of premium apps.
7. Process
COUPON /
GAME /
ETC ...
MARKETING
OBJECTIVE
ITERATE
BASED ON
RESULTS
EXAMINE
FEEDBACK &
ANALYTICS
DESIGN
& HTML
ALLOCATE
BUDGET
APPS /
POIs /
TAGS
Decide typeof campaign
Decidetarget
CalculateCPM
Run
campaign
8. Send people in the store
Acquire new users
Increase awareness for new car launch
A U T O M O T I V E
Marketing Objective
Mobile Medium
9. Increase spending
Acquire new users
Perform upselling campaigns
F I N A N C I A L S E R V I C E S
Marketing Objective
Mobile Medium
10. Increase foot traffic
In-store purchase
Behavior influence
Traffic to mobile store and mobile check out
R E T A I L A N D S H O P P I N G M A L L S
Marketing Objective
Mobile Medium
11. Recurring Bookings
Experience social sharing
Perform upselling campaigns
Last minute inventory filling
T R A V E L A N D T R A N S P O R T A T I O N
Marketing Objective
Mobile Medium
