Presentation "What is Growth Hacking & How to use it" - Dutch SE

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This was my talk at Dutch Student Entrepreneurs about Growth Hacking. Here I explain shortly what Growth Hacking is, why it is useful and three principles have helped all of my clients. These principles are foundational thoughts on how to rank #1 in Google, optimise the conversion rates on your website and some clear copywriting formula's to make writing easier, faster and much much more efficient.

Marketing

Ward van Gasteren | Growth Expert | www.growwithward.com
Let’s hack growth

Ward van Gasteren | Growth Expert | www.growwithward.com
About me
I’ve worked for I can help you grow
● Higher website conversion
● More traffic & leads
● Marketing efficiency
But best of all… I don’t just do it: I’ll teach you
and show you step-by-step how to do it.
Have a look at www.growwithward.com

Ward van Gasteren | Growth Expert | www.growwithward.com
We’ll start with the
hardest question...

Ward van Gasteren | Growth Expert | www.growwithward.com
“What is Growth Hacking?”

Ward van Gasteren | Growth Expert | www.growwithward.com
Became a buzzword...

Ward van Gasteren | Growth Expert | www.growwithward.com
Growth Hacking is...
...a process focused on customer-growth using
experiments based on data, user-behaviour and
well-known practices.

Ward van Gasteren | Growth Expert | www.growwithward.com
It’s not...
- Magic → We use data
- Tips & Tricks → It’s a process
- Attracting visitors → We convert and nurture them

Ward van Gasteren | Growth Expert | www.growwithward.com
But I understand it’s confusing
All blog-categories on www.growthhackers.com

Ward van Gasteren | Growth Expert | www.growwithward.com
Growth Hacking vs. Marketing
Growth Mindset
It’s holistic

Ward van Gasteren | Growth Expert | www.growwithward.com
We work with a (Pirate-)system

Ward van Gasteren | Growth Expert | www.growwithward.com
Some well-known
examples

Hotmail
12 miljoen gebruikers
in 18 maanden na lancering
(In 1997 waren maar 70 miljoen
mensen met internet)
Ward van Gasteren | Growth Expert | www.growwithward.com

Dropbox
sep 2008 > jan 2010 =
100.000 > 4.000.000
Alleen al in april 2010
werden er 2,8 miljoen
invites gestuurd.
Ward van Gasteren | Growth Expert | www.growwithward.com

Ward van Gasteren | Growth Expert | www.growwithward.com
Some best practices that
have helped every client
How to be #1 in Google?
How to convert anybody?
How to write persuasive copy?

Ward van Gasteren | Growth Expert | www.growwithward.com
How to be Google’s #1?
Help the searcher on their quest
1. Give the answer to the searcher’s question
2. Make the answer 10X better than everyone else
3. Show yourself to Google

Ward van Gasteren | Growth Expert | www.growwithward.com
How to be Google’s #1?
Search-query Likely user intent (Focus on this!)
“get candy crush game” Install the Candy Crush app
“online personality test” Take an online personality test
“what is my bmi?” Calculator for Body Mass Index
“buy citizen kane dvd” Purchase this dvd
“bubble spinner” Play Bubble Spinner game or download app

Ward van Gasteren | Growth Expert | www.growwithward.com
How to be Google’s #1?
1. What’s the user’s intent?
2. What do other results say?
3. Combine all topics,
references, graphs, etc.
4. Make it clearer, better
designed, more images

Ward van Gasteren | Growth Expert | www.growwithward.com
How to convert
anybody?

Ward van Gasteren | Growth Expert | www.growwithward.com
Example

Ward van Gasteren | Growth Expert | www.growwithward.com
How to write persuasive copy?
- Use copywriting templates -

Ward van Gasteren | Growth Expert | www.growwithward.com
Why use copywriting formulas?
Gain time
(+energy)
Better
AB-test
ideas
Never write
bad copy+ +

A
I
D
A
ttention
nterest
esire
ction
Ward van Gasteren | Growth Expert | www.growwithward.com
How to write persuasive copy?
= Shake people’s attention out of their
boring lives
= Keep their attention with an interesting or
weird fact or info
= Show them the value so they want what
you’re offering
= Amazing call to action they can’t resist to
click and know what to expect

Ward van Gasteren | Growth Expert | www.growwithward.com
Bad examples

Ward van Gasteren | Growth Expert | www.growwithward.com
Good examples

P
A
S
ain
gitate
olve
Ward van Gasteren | Growth Expert | www.growwithward.com
How to write persuasive copy?
= Remind visitors of the pain they have.
= Make the pain bigger. Twist the knife in the wound...
= Explain your solution to their pain.
(My personal fav)

Ward van Gasteren | Growth Expert | www.growwithward.com
Bad vs. Good examples

Ward van Gasteren | Growth Expert | www.growwithward.com
How to convert
anybody?
Also for copy!

Questions?
Ward van Gasteren | Growth Expert | www.growwithward.com

P.s. Are we connected?
www.linkedin.com/in/wardvangasteren
Ward van Gasteren | Growth Expert | www.growwithward.com

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Presentation "What is Growth Hacking & How to use it" - Dutch SE

1. Ward van Gasteren | Growth Expert | www.growwithward.com Let’s hack growth

2. Ward van Gasteren | Growth Expert | www.growwithward.com About me I’ve worked for I can help you grow ● Higher website conversion ● More traffic & leads ● Marketing efficiency But best of all… I don’t just do it: I’ll teach you and show you step-by-step how to do it. Have a look at www.growwithward.com

3. Ward van Gasteren | Growth Expert | www.growwithward.com We’ll start with the hardest question...

4. Ward van Gasteren | Growth Expert | www.growwithward.com “What is Growth Hacking?”

5. Ward van Gasteren | Growth Expert | www.growwithward.com Became a buzzword...

6. Ward van Gasteren | Growth Expert | www.growwithward.com Growth Hacking is... ...a process focused on customer-growth using experiments based on data, user-behaviour and well-known practices.

7. Ward van Gasteren | Growth Expert | www.growwithward.com It’s not... - Magic → We use data - Tips & Tricks → It’s a process - Attracting visitors → We convert and nurture them

8. Ward van Gasteren | Growth Expert | www.growwithward.com But I understand it’s confusing All blog-categories on www.growthhackers.com

9. Ward van Gasteren | Growth Expert | www.growwithward.com Growth Hacking vs. Marketing Growth Mindset It’s holistic

10. Ward van Gasteren | Growth Expert | www.growwithward.com We work with a (Pirate-)system

11. Ward van Gasteren | Growth Expert | www.growwithward.com Some well-known examples

12. Hotmail 12 miljoen gebruikers in 18 maanden na lancering (In 1997 waren maar 70 miljoen mensen met internet) Ward van Gasteren | Growth Expert | www.growwithward.com

13. Dropbox sep 2008 > jan 2010 = 100.000 > 4.000.000 Alleen al in april 2010 werden er 2,8 miljoen invites gestuurd. Ward van Gasteren | Growth Expert | www.growwithward.com

14. Ward van Gasteren | Growth Expert | www.growwithward.com Some best practices that have helped every client How to be #1 in Google? How to convert anybody? How to write persuasive copy?

15. Ward van Gasteren | Growth Expert | www.growwithward.com How to be Google’s #1? Help the searcher on their quest 1. Give the answer to the searcher’s question 2. Make the answer 10X better than everyone else 3. Show yourself to Google

16. Ward van Gasteren | Growth Expert | www.growwithward.com How to be Google’s #1? Search-query Likely user intent (Focus on this!) “get candy crush game” Install the Candy Crush app “online personality test” Take an online personality test “what is my bmi?” Calculator for Body Mass Index “buy citizen kane dvd” Purchase this dvd “bubble spinner” Play Bubble Spinner game or download app

17. Ward van Gasteren | Growth Expert | www.growwithward.com How to be Google’s #1? 1. What’s the user’s intent? 2. What do other results say? 3. Combine all topics, references, graphs, etc. 4. Make it clearer, better designed, more images

18. Ward van Gasteren | Growth Expert | www.growwithward.com How to convert anybody?

19. Ward van Gasteren | Growth Expert | www.growwithward.com How to convert anybody?

20. Ward van Gasteren | Growth Expert | www.growwithward.com Example

21. Ward van Gasteren | Growth Expert | www.growwithward.com How to write persuasive copy? - Use copywriting templates -

22. Ward van Gasteren | Growth Expert | www.growwithward.com Why use copywriting formulas? Gain time (+energy) Better AB-test ideas Never write bad copy+ +

23. A I D A ttention nterest esire ction Ward van Gasteren | Growth Expert | www.growwithward.com How to write persuasive copy? = Shake people’s attention out of their boring lives = Keep their attention with an interesting or weird fact or info = Show them the value so they want what you’re offering = Amazing call to action they can’t resist to click and know what to expect

24. Ward van Gasteren | Growth Expert | www.growwithward.com Bad examples

25. Ward van Gasteren | Growth Expert | www.growwithward.com Bad examples

26. Ward van Gasteren | Growth Expert | www.growwithward.com Good examples

27. Ward van Gasteren | Growth Expert | www.growwithward.com Good examples

28. P A S ain gitate olve Ward van Gasteren | Growth Expert | www.growwithward.com How to write persuasive copy? = Remind visitors of the pain they have. = Make the pain bigger. Twist the knife in the wound... = Explain your solution to their pain. (My personal fav)

29. Ward van Gasteren | Growth Expert | www.growwithward.com Good examples

30. Ward van Gasteren | Growth Expert | www.growwithward.com Bad vs. Good examples

31. Ward van Gasteren | Growth Expert | www.growwithward.com How to convert anybody? Also for copy!

32. Questions? Ward van Gasteren | Growth Expert | www.growwithward.com

33. P.s. Are we connected? www.linkedin.com/in/wardvangasteren Ward van Gasteren | Growth Expert | www.growwithward.com

Presentation "What is Growth Hacking & How to use it" - Dutch SE

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Presentation "What is Growth Hacking & How to use it" - Dutch SE