When on-demand services start booming in Indonesia, find out next potential on demand service in Indonesia

1. Next Potential On-Demand Service
in Indonesia
by Wandy Hermanto

2. Indonesia Trend : On-Demand Service
dramatic
increase in the
number of
smartphone
Mobile technology,
we use to navigate
our daily lives
No Time
Very busy day
Traffic Jam
(ex. Jakarta)
On-Demand Service
Evolution of Consumer Behavior
2018 : 4th largest smartphone
users population (100+ millions)
By eMarketer
Ranked as the city with highest
number of stops and starts
By Castrol
3th highest daily smartphone
screen consumers (181 min/day)
By adReaction

3. Users need :
• Immediate (real-time) provisioning of goods and service
• More :
• Convenience
• Speed (instant)
• Efficient
• Simple
• Simple and secure purchase flow
• Location-based service
Revolutionize the way people transact / purchase
Every need we have, every purchase will be available at the tap of button.
Indonesia Trend : On-Demand Service

4. Thanks to the Pioneers
… to educate Indonesian consumer about the benefit of on-demand service,
increase awareness and provide value to users.

5. When it rains heavily, the roof of your
house is leaking.
How do you find the right handyman to fix
it?
Here’s the story : leak roof
To find good and reliable service, people in
Jakarta mostly dependent on their
network of friend or family to recommend
a handyman.

6. Problem: find the handyman
Problem:
• Dependent on your network of
friend or family to recommend
• Difficult to contact the handyman
• Poor quality and unreliable service
• Expensive and non standard price
• Late response
• No warranty service

7. Solution: Handyman Mobile App
Problem: Solution: Handyman Mobile App
• Dependent on your network of
friend or family to recommend
• Anytime and anywhere from your
smartphone
• Difficult to contact the handyman • Simple, convenience, efficient
• Poor quality and unreliable service • Verified, reputable, and reliable
service (Review and Performance
Rating)
• Expensive and non standard price • Standard and transparent price
• Late response • Immediate response within 2 hours
• No warranty service • Warranty service

8. Handyman Mobile App : Product
Roadmap
Version 1
Version 2
Version 3
Version 4
Product Launch
Acquisition and
Activation
• Basic Functionality
• Limited Job and simple
grouping
• Basic review and
performance rating
• Cash only
• Multiple proficiency level
• More job and grouping
• Advance review and
performance rating
• More payment method
• Job Warranty
• Integration with Social
Media
• New OS : iOS
• Product Bundles
• Maintenance Package
Retention and
Referral
Product
Expansion
International
Growth
• Regional Pricing
• Multiple Currencies

9. Handyman Mobile App : Product
Roadmap
Version Version 1 Version 2 Version 3 Version 4
Goal Acquisition & Activation Retention & referal Acquisition & Activation Acquisition ->regional
expansion
Basic Functionality (OS :
Android)
Enhance Visual Design and
search feature based on
history
OS : Iphone OS Regional Pricing
Display Recommended
Handyman
Multiple Handyman
proficiency level - Different
Price based on proficiency
level
Bundling Product (e.g.
repair roof leak bundling
with painting)
Multiple Currency
Limited Handyman Job and
Simple Grouping
More Handyman Job and More
grouping
Maintenance Package
(e.g. AC maintenance)
Basic Review and
Performance Rating
Advance Review and
Performance Rating
Cash Only More Payment Method (Credit
Card, Handyman Credit, Debit)
Handyman is available 24/7 Job Warranty
Confirmation (ETA) Integration with Social Media
(share testimony)
Download Daily Active Users Download Download
Activation / Sign up Activation / Sign up Activation / Sign up
Feature
Metric

10. About me
mailto:wandi.hermanto@gmail.com
https://id.linkedin.com/in/wandyhermanto
https://www.slideshare.net/WandiHermanto