2. But my business doesn’t need a website….
Not sure why your business needs a website or social media? Take a look at some of these facts:
● Websites are how you become visible to your customers. In 2013, 95% of consumers used
Internet Search to find a product or service (BrightLocal Local Consumer Review Survey 2013).
● Business websites are the third most effective tool of attracting new customers to your business,
after word-of-mouth and business referrals (Yodle SMB Sentiment Report).
● 82% of Americans use the Internet almost daily, even a majority(53%) of senior citizens are
frequent internet users (Pew Internet Usage Report).
● Web marketing offers a cost-effective, and easy-to-track method of attracting new customers,
improving service for your existing clientele, and getting ahead of the competition. What gets
measured is what gets done.
● Online marketing has a huge advantage over many traditional advertising methods because it
usually generates automatic data.