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Explaining Social Media to Those Who Just Don't Get it - Lucas Walker

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Lucas Walker
Lucas Walker

This presentation is for those who don't really understand social media, but also for those who find themselves explaining social media tho those who just don't get it on a regular basis.

TecnologiaNotícias e política
1 de 17
“ Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.” Erik Qualman 2009
Explaining Social Media For Those who just don’t get it! ,[object Object]
Social Media Defined ,[object Object],[object Object],[object Object]
What it is...and isn’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is it Different? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is it used for? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The big players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What gets measured Gets done
Determine Your Objectives ,[object Object],[object Object],[object Object],[object Object]
Qualitative ,[object Object],[object Object],[object Object],[object Object]
Quantitative ,[object Object],[object Object],[object Object],[object Object],[object Object]
@TheCoolestCool @DarrinSearancke
Myth #1 Social media is easy
Myth #2 Its all about the number of followers and
Myth # 3 Social media is broadcasting
Reading List ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Explaining Social Media to Those Who Just Don't Get it - Lucas Walker

  • 1. “ Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.” Erik Qualman 2009
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  • 8. What gets measured Gets done
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  • 13. Myth #1 Social media is easy
  • 14. Myth #2 Its all about the number of followers and
  • 15. Myth # 3 Social media is broadcasting
  • 16.