3. WHAT IS ECONOMICS???WHAT IS ECONOMICS???
how individuals and societies makehow individuals and societies make
decisions about ways to use scarcedecisions about ways to use scarce
resources to fulfill wants and needs.resources to fulfill wants and needs.
4. The Study of EconomicsThe Study of Economics
MacroeconomicsMacroeconomics
– The big pictureThe big picture
– growth, employment, etc.growth, employment, etc.
MicroeconomicsMicroeconomics
– How individuals makeHow individuals make
economic decisionseconomic decisions
5. ECONOMICS: 5 EconomicECONOMICS: 5 Economic
QuestionsQuestions
Society must figure outSociety must figure out
WHAT to produceWHAT to produce
HOW MUCH to produceHOW MUCH to produce
HOW to Produce itHOW to Produce it
FOR WHOM to ProduceFOR WHOM to Produce
WHO makes theseWHO makes these
decisions?decisions?
6. What are resources?What are resources?
The things used to make other goods.The things used to make other goods.
7. BUT, there’s aBUT, there’s a
Fundamental Problem:Fundamental Problem:
SCARCITY: unlimited wants andSCARCITY: unlimited wants and
needs but limited resourcesneeds but limited resources
8. Choices, ChoicesChoices, Choices
Because ALL resources,Because ALL resources,
goods, and services aregoods, and services are
limited – WE MUST MAKElimited – WE MUST MAKE
CHOICES!!!!CHOICES!!!!
Don’t
take
notes.
Just
listen.
9. Why Choices?Why Choices?
We make choices about how we spend ourWe make choices about how we spend our
money, time, and energy so we can fulfillmoney, time, and energy so we can fulfill
our NEEDS and WANTS.our NEEDS and WANTS.
What are NEEDS and WANTS?What are NEEDS and WANTS?
Don’t
take
notes.
Just
listen.
10. Wants and Needs,Wants and Needs,
Needs and WantsNeeds and Wants
NEEDS – “stuff” we must have to survive,NEEDS – “stuff” we must have to survive,
generally: food, shelter, clothinggenerally: food, shelter, clothing
WANTS – “stuff” we would really like toWANTS – “stuff” we would really like to
have (Fancy food, a nice house, clothing,have (Fancy food, a nice house, clothing,
big screen TVs, jewelry, conveniences . . .big screen TVs, jewelry, conveniences . . .
Also known as LUXURIESAlso known as LUXURIES
12. TRADE-OFFSTRADE-OFFS
You can’t have it all (rememberYou can’t have it all (remember
SCARCITY?) so you have toSCARCITY?) so you have to
choose how to spend yourchoose how to spend your
money, time, and energy. Thesemoney, time, and energy. These
decisions involve picking onedecisions involve picking one
thing over all the otherthing over all the other
possibilities – a TRADE-OFF!possibilities – a TRADE-OFF!
13. Trade-OffsTrade-Offs
What COULD you have done instead of comeWhat COULD you have done instead of come
to school today?to school today?
Why did you make that trade-off?Why did you make that trade-off?
14. A special kind of Trade-Off is anA special kind of Trade-Off is an
OPPORTUNITY COST =OPPORTUNITY COST =
The Value of the Next Best ChoiceThe Value of the Next Best Choice
(Ex: Sleeping is the opportunity cost of studying for a test)(Ex: Sleeping is the opportunity cost of studying for a test)
15. Opportunity CostsOpportunity Costs
This is really IMPORTANT – when you choose to doThis is really IMPORTANT – when you choose to do
ONE thing, its value (how much it is worth) isONE thing, its value (how much it is worth) is
measured by the value of the NEXT BEST CHOICE.measured by the value of the NEXT BEST CHOICE.
– This can be in time, energy, or even MONEYThis can be in time, energy, or even MONEY
If I buy a
pizza…
Then I
can’t afford
the
movies…
Q: What is the opportunity cost of buying pizza?
16. ProductionProduction
So how do we get allSo how do we get all
this “stuff” that wethis “stuff” that we
have to decide about?have to decide about?
Decisions, decisionsDecisions, decisions
……
17. PRODUCTION, cont.PRODUCTION, cont.
Production is makingProduction is making
something.something.
Production is howProduction is how
many goods andmany goods and
services a businessservices a business
makes.makes.
Goods – tangible (youGoods – tangible (you
can touch it) productscan touch it) products
we can buywe can buy
Services – work thatServices – work that
is performed foris performed for
othersothers
18. Factors of ProductionFactors of Production
So, what do we need to make all of this stuff?So, what do we need to make all of this stuff?
Factors of production are the parts necessary toFactors of production are the parts necessary to
produce the finished product.produce the finished product.
20. 4 Factors of Production4 Factors of Production
LAND – Natural ResourcesLAND – Natural Resources
– Water, natural gas, oil, trees (all the stuff we find on,Water, natural gas, oil, trees (all the stuff we find on,
in, and under the land)in, and under the land)
LABOR – Physical and IntellectualLABOR – Physical and Intellectual
– Labor is manpowerLabor is manpower
CAPITAL - Tools, Machinery, FactoriesCAPITAL - Tools, Machinery, Factories
– The things we use to make thingsThe things we use to make things
– Human capital is brainpower, ideas, innovationHuman capital is brainpower, ideas, innovation
ENTREPRENEURSHIP – Investment $$$ENTREPRENEURSHIP – Investment $$$
– Investing time, natural resources, labor and capitalInvesting time, natural resources, labor and capital
are all risks associated with productionare all risks associated with production
25. THREE parts to the ProductionTHREE parts to the Production
ProcessProcess
Factors of Production – what we need to makeFactors of Production – what we need to make
goods and servicesgoods and services
Producer – company that makes goods and/orProducer – company that makes goods and/or
delivers servicesdelivers services
Consumer – people who buy goods and servicesConsumer – people who buy goods and services
(formerly known as “stuff”)(formerly known as “stuff”)
Which Came First?
27. Capital Goods and ConsumerCapital Goods and Consumer
GoodsGoods
Capital Goods: areCapital Goods: are
used to produce otherused to produce other
goodsgoods
Consumer Goods:Consumer Goods:
final products that arefinal products that are
purchased directly bypurchased directly by
the consumerthe consumer
28. CHANGES IN PRODUCTIONCHANGES IN PRODUCTION
SpecializationSpecialization ––
dividing up productiondividing up production
so that Goods areso that Goods are
produced efficientlyproduced efficiently
Nike makes shoes, not
hamburgers
McDonalds makes
hamburgers, not
shoes!!
29. CHANGES IN PRODUCTIONCHANGES IN PRODUCTION
Division of LaborDivision of Labor ––
different peopledifferent people
perform different jobsperform different jobs
to achieve greaterto achieve greater
efficiency (assemblyefficiency (assembly
line).line).
You do your
job, and I will
do my Job and
we will be more
EFFICIENT
30. CHANGES IN PRODUCTIONCHANGES IN PRODUCTION
Consumer: someone who buys a product or service.Consumer: someone who buys a product or service.
ConsumptionConsumption: how much we buy: how much we buy
The DELL store is
empty because….
Everyone is at the
APPLE STORE!!!
31. CHANGES IN PRODUCTIONCHANGES IN PRODUCTION
If we INCREASE land, labor, capital weIf we INCREASE land, labor, capital we
INCREASE productionINCREASE production
– Many entrepreneurs invest profit back into productionMany entrepreneurs invest profit back into production
If we DECREASE land, labor, capital weIf we DECREASE land, labor, capital we
DECREASE productionDECREASE production
BUT WHY would we ever DECREASEBUT WHY would we ever DECREASE
production?production?
36. PRODUCTION, cont. againPRODUCTION, cont. again
A measure of the production of an entireA measure of the production of an entire
country in one year iscountry in one year is
GDPGDP
The total $ value of ALL final Goods andThe total $ value of ALL final Goods and
Services produced in a country in a year.Services produced in a country in a year.
(GROSS DOMESTIC PRODUCT)(GROSS DOMESTIC PRODUCT)
37. World GDPWorld GDP
Total GDP 2005
(millions of US dollars)
1 United States 12,455,068
2 Japan 4,505,912
3 Germany 2,781,900
4 China 2,228,862
5 United Kingdom 2,192,553
6 France 2,110,185 a
7 Italy 1,723,044
8 Spain 1,123,691
9 Canada 1,115,192
10 Brazil 794,098
11 Korea, Rep. 787,624
12 India 785,468
13 Mexico 768,438
14 Russian Federation
763,720
15 Australia 700,672
16 Netherlands 594,755
17 Switzerland 365,937
18 Belgium 364,735
19 Turkey 363,300
20 Sweden 354,115
21 Saudi Arabia 309,778
39. Traditional EconomiesTraditional Economies
Def: EconomicDef: Economic
Questions answered byQuestions answered by
customcustom
PredominatelyPredominately
AgriculturalAgricultural
Developing or “3Developing or “3rdrd
World”World”
Trade and barterTrade and barter
orientedoriented
Low GDP & PCI (perLow GDP & PCI (per
capita income = avg.capita income = avg.
inc.)inc.)
40. Command EconomiesCommand Economies
Def: EconomicDef: Economic
questions answered byquestions answered by
the governmentthe government
Very little economicVery little economic
choicechoice
No private ownershipNo private ownership
CommunismCommunism
Old Soviet Union, oldOld Soviet Union, old
Communist China,Communist China,
Cuba and North KoreaCuba and North Korea
41. Karl MarxKarl Marx
1919thth
century Germancentury German
economisteconomist
Author of “CommunistAuthor of “Communist
Manifesto” and “ DasManifesto” and “ Das
Kapital”Kapital”
– Government shouldGovernment should
control economy andcontrol economy and
distribute goods anddistribute goods and
services to the peopleservices to the people
Founder ofFounder of
revolutionaryrevolutionary
socialism andsocialism and
communismcommunism
42. Communism FallsCommunism Falls
Market reforms in China in theMarket reforms in China in the
mid 1970s.mid 1970s.
Fall of the Berlin Wall in 1989.Fall of the Berlin Wall in 1989.
Collapse of the Soviet UnionCollapse of the Soviet Union
1991.1991.
Free Market Capitalism (w/Free Market Capitalism (w/
some Mixed Economies) thesome Mixed Economies) the
only show in town.only show in town.
43. Free Market (Capitalist) EconomiesFree Market (Capitalist) Economies
Economic questionsEconomic questions
answered byanswered by
producers andproducers and
consumersconsumers
Limited governmentLimited government
involvementinvolvement
Private property rightsPrivate property rights
Wide variety ofWide variety of
choices and productschoices and products
U.S., JapanU.S., Japan
44. Adam SmithAdam Smith
1818thth
century Scottishcentury Scottish
economisteconomist
Published “The Wealth ofPublished “The Wealth of
Nations” in 1776Nations” in 1776
Explained the workings ofExplained the workings of
the free market withinthe free market within
capitalist economiescapitalist economies
Invisible hand of theInvisible hand of the
marketmarket
45. Adam Smith (cont.)Adam Smith (cont.)
Laissez-faire - Government stays out ofLaissez-faire - Government stays out of
business practices “hands off” to let thebusiness practices “hands off” to let the
market place determine production,market place determine production,
consumption and distribution.consumption and distribution.
Individual freedom and choiceIndividual freedom and choice
emphasized.emphasized.
46. Principles of CapitalismPrinciples of Capitalism
Competition – moreCompetition – more
businesses meansbusinesses means
lower prices andlower prices and
higher qualityhigher quality
products forproducts for
consumers (US!) toconsumers (US!) to
buy.buy.
47. Principles of CapitalismPrinciples of Capitalism
Voluntary Exchange –Voluntary Exchange –
businesses andbusinesses and
consumers MUST beconsumers MUST be
free to buy or sellfree to buy or sell
what and when theywhat and when they
want.want.
48. Principles of CapitalismPrinciples of Capitalism
Private Property –Private Property –
Individuals andIndividuals and
businesses MUST bebusinesses MUST be
able to get theable to get the
benefits of owningbenefits of owning
their OWN property.their OWN property.
Government doesn’tGovernment doesn’t
control it.control it.
49. Principles of CapitalismPrinciples of Capitalism
ConsumerConsumer
Sovereignty –Sovereignty –
consumers get toconsumers get to
make free choicesmake free choices
about what to buyabout what to buy
and this helps driveand this helps drive
productionproduction
(Demand drives(Demand drives
Supply).Supply).
50. Principles of CapitalismPrinciples of Capitalism
Profit Motive – peopleProfit Motive – people
want to make or savewant to make or save
$$$$. Their “Self$$$$. Their “Self
Interest” motivatesInterest” motivates
Capitalism.Capitalism.
51. Principles of CapitalismPrinciples of Capitalism
Social Safety Net –Social Safety Net –
“Mixed Economy” idea“Mixed Economy” idea
that says the governmentthat says the government
should NOT allow peopleshould NOT allow people
to suffer in economicto suffer in economic
crisis (natural part ofcrisis (natural part of
Capitalism’s “BusinessCapitalism’s “Business
Cycle”), but provideCycle”), but provide
security instead – Socialsecurity instead – Social
Security, UnemploymentSecurity, Unemployment
Insurance, etc.Insurance, etc.
52. Mixed Economy/SocialismMixed Economy/Socialism
Government involvementGovernment involvement
and ownership and controland ownership and control
of property, of decisionof property, of decision
making, and companies.making, and companies.
Government control ofGovernment control of
businessbusiness
Social “safety net” forSocial “safety net” for
peoplepeople
SocialismSocialism
Common in Europe, LatinCommon in Europe, Latin
America, and AfricaAmerica, and Africa
53. John Maynard KeynesJohn Maynard Keynes
The Invisible HandThe Invisible Hand
doesn’t always work.doesn’t always work.
““The long run is aThe long run is a
misleading guide tomisleading guide to
current affairs. In thecurrent affairs. In the
long run we are alllong run we are all
dead.” or . . . thedead.” or . . . the
trouble is people eattrouble is people eat
in the short run.in the short run.
54. Keynesian Economics (cont.)Keynesian Economics (cont.)
Government shouldGovernment should interveneintervene in economicin economic
emergencies through tax and spendingemergencies through tax and spending
(Fiscal Policy) and changing the money(Fiscal Policy) and changing the money
supply (Monetary Policy).supply (Monetary Policy).
This is done to smooth out the businessThis is done to smooth out the business
cycle (expansion and recession) and keepcycle (expansion and recession) and keep
inflationinflation low.low.
55. Part 3: Costs and RevenuesPart 3: Costs and Revenues
56. Costs and RevenuesCosts and Revenues
Cost – the totalCost – the total
amount of money itamount of money it
takes to produce antakes to produce an
item (to pay for ALLitem (to pay for ALL
Factors ofFactors of
Production).Production).
57. Costs and RevenuesCosts and Revenues
Revenues – the totalRevenues – the total
amount of $ aamount of $ a
company or thecompany or the
government takes in.government takes in.
58. Costs and RevenuesCosts and Revenues
Fixed CostsFixed Costs – the– the
amount of money aamount of money a
business MUST pay eachbusiness MUST pay each
month or year (like rentmonth or year (like rent
and Capital expenses).and Capital expenses).
59. Costs and RevenuesCosts and Revenues
Variable CostsVariable Costs – the– the
amount of money aamount of money a
business pays thatbusiness pays that
changes over time (Laborchanges over time (Labor
and Raw Materials).and Raw Materials).
60. Costs and RevenuesCosts and Revenues
Total CostsTotal Costs = Fixed += Fixed +
Variable Costs.Variable Costs.
61. Costs and Revenues - ChartCosts and Revenues - Chart
Marginal CostsMarginal Costs – the– the
additional Cost of theadditional Cost of the
NEXT UNIT produced.NEXT UNIT produced.
Margin=Extra
Space
62. Costs and RevenuesCosts and Revenues
ProfitProfit – the difference– the difference
between Total Costsbetween Total Costs
and Revenues. Thisand Revenues. This
is WHY you’re inis WHY you’re in
BUSINESS (ProfitBUSINESS (Profit
Motive!)Motive!)
– Profit=Revenues-Total costProfit=Revenues-Total cost
– Profit Motive=why you areProfit Motive=why you are
in business---to makein business---to make
MONEYMONEY
(principles of Capitalism)(principles of Capitalism)
63. Costs and RevenuesCosts and Revenues
Cost Benefit AnalysisCost Benefit Analysis
– weighing the– weighing the
Marginal Costs vs.Marginal Costs vs.
the Marginal Benefitsthe Marginal Benefits
of producing an itemof producing an item
or making anyor making any
economic decision. Ifeconomic decision. If
the Benefit isthe Benefit is
GREATER than theGREATER than the
Cost, then businessCost, then business
does it.does it.
Marginal
Benefits
Marginal
Costs
64. Cost-Benefit AnalysisCost-Benefit Analysis
Immediate or short term satisfaction canImmediate or short term satisfaction can
lead to missing the long-term benefits.#7lead to missing the long-term benefits.#7
For ExampleFor Example
Immediate spending on cheap stuffImmediate spending on cheap stuff
instead of long-term savings will lead toinstead of long-term savings will lead to
lower economic prosperity.lower economic prosperity.
66. LABORLABOR
Wages – what companiesWages – what companies
pay employees for theirpay employees for their
labor (usually based uponlabor (usually based upon
an hourly rate).an hourly rate).
Blue CollarBlue Collar
Manufacturing, work withManufacturing, work with
handshands
Usually the ‘labor’ inUsually the ‘labor’ in
productionproduction
Salary – the amount ofSalary – the amount of
pay a person gets over apay a person gets over a
year (especially foryear (especially for
“professional” jobs).“professional” jobs).
White CollarWhite Collar
‘‘Office’ jobsOffice’ jobs
Usually control productionUsually control production
67. When Production DecreasesWhen Production Decreases
DownsizingDownsizing – laying off employees to save costs.– laying off employees to save costs.
OutsourcingOutsourcing – sending jobs and manufacturing overseas– sending jobs and manufacturing overseas
or contracting to outside companies to save money.or contracting to outside companies to save money.
BankruptcyBankruptcy – government allows business to restructure– government allows business to restructure
it’s debt, but now all profits go to paying off debt ratherit’s debt, but now all profits go to paying off debt rather
than to the owners/investors.than to the owners/investors.
Out of BusinessOut of Business – lose all your business, money, and– lose all your business, money, and
profits.profits.
The current trend in the U.S. is that manufacturing jobsThe current trend in the U.S. is that manufacturing jobs
are decliningare declining
68. How does ‘Labor’ protect itself?How does ‘Labor’ protect itself?
Labor Unions: organization of workersLabor Unions: organization of workers
who have banded together to achievewho have banded together to achieve
common goalscommon goals
– Wage protectionWage protection
– Workplace safetyWorkplace safety
– BenefitsBenefits
– Job protectionJob protection
69. Collective Bargaining and StrikesCollective Bargaining and Strikes
CollectiveCollective
BargainingBargaining
– Representatives ofRepresentatives of
the Union and thethe Union and the
company negotiatecompany negotiate
a contract for thea contract for the
workers; usuallyworkers; usually
they rely onthey rely on
compromisecompromise
StrikesStrikes
– When an agreementWhen an agreement
can’t be reached,can’t be reached,
workers stopworkers stop
working to try toworking to try to
force the hand of theforce the hand of the
companycompany
