2. www.YourWebsiteGoesHere.com Your Logo Goes Here
Benefits you can expect
Increase sales
Attract more NEW customers
Lower and in some cases
completely eliminate your
advertising costs
Obtain more repeat business from
your current and past customers
Increase your conversion rates
And do it all on AUTOPILOT!!!
3. www.YourWebsiteGoesHere.com Your Logo Goes Here
Online Marketing Diamond
Website Design: Does it pass the ‘Eye’ test and
meet the minimum requirements?
Lead Capture:
Does your website capture
leads and follow up with them
automatically?
Google Spotlight: Does your website rank at the top of Google
for local search terms? Do you use long-tail keywords properly?
Mobile Friendly:
Pinch and Scroll Test,
Does it look good on all devices?
www.skyoffice-ae.com
4. www.YourWebsiteGoesHere.com Your Logo Goes Here
Website Design
• Eye Test
– General acceptance;
colors, flow, focus
• Minimum
Requirements
– USP
– Google Heatmap
www.skyoffice-ae.com
5. www.YourWebsiteGoesHere.com Your Logo Goes Here
Unique Selling Proposition
• If you don’t have and
use a USP then WHY
would anyone do
business with you?
• When you have a
USP its obvious why
someone would do
business with you!
www.skyoffice-ae.com
7. www.YourWebsiteGoesHere.com Your Logo Goes Here
Lead Capture and Follow Up
“The Money is in the List!”
Question: How Are You Maintaining
Your Relationship With Your
Customers and Prospects?
Your Database of “Leads” and
“Customers” is
Your Most Valuable Asset!
Set it up on your website and build
a strong relationship on
AUTOPILOT!!!
www.skyoffice-ae.com
8. www.YourWebsiteGoesHere.com Your Logo Goes Here
Google Spotlight!
• Its easy to rank at the
top of Google when
you use the right local,
targeted keywords in
the right way.
• That means a TON of
FREE, targeted visitors
to your website!
www.skyoffice-ae.com
9. www.YourWebsiteGoesHere.com Your Logo Goes Here
Convert more visitors to customers
Build trust and rapport by
providing visitors with
valuable information they
are looking for…and they
will become customers!
Conversion tools:
Free report
Audio
infomercial
Videos
Checklist
Proven/
Repeatable Sales
Message
Etc.
www.skyoffice-ae.com
13. www.YourWebsiteGoesHere.com Your Logo Goes Here
Online Marketing Diamond
Website Design: Does it pass the ‘Eye’ test and
meet the minimum requirements?
Lead Capture:
Does your website capture
leads and follow up with them
automatically?
Google Spotlight: Does your website rank at the top of Google
for local search terms? Do you use long-tail keywords properly?
Mobile Friendly:
Pinch and Scroll Test,
Does it look good on all devices?
www.skyoffice-ae.com
14. www.YourWebsiteGoesHere.com Your Logo Goes Here
Next Step…
• Low Risk Offer
– Provide you a complete “Website
Profit Machine Blueprint”
– 49 page report showing you the
exact step-by-step process to turn
your website into a profit center
– Supporting videos to explain details
even further.
– You can give this report to your
current webmaster to implement
or we will use it as a guide if you
choose to use our services.
www.skyoffice-ae.com
Remember this presentation is best used on prospects that already have a website that is doing nothing for them. For example, a “brochure” style website. Or a website that was build by a relative, friend or neighbor because they “had” to have one.
Qualify your prospect by asking them Pain questions like:
How much new business does your website bring in every month?
How do you use your website to build customer relationships?
What have you done to generate more traffic to your website?
How do you use the website to convert prospects into paying customers?
When interested people come to your website how do you follow up with them?
These types of questions will lead them down a road of realizing how useless their website really is. Then go to the next slide to show them the benefits they will get when they do the things necessary to turn their website from an expense into a profit center!
Here you outline how a few simple changes to their website can dramatically increase their bottom line.
On this slide you show them the “how” of turning their website from an expense into a profit center.
NOTE: The Online Marketing Diamond is what I use. You can of course change it to fit your personality and product offering.
If what I offer makes sense to you then use it! If not, then change it. Remember, the prospect doesn’t know what they don’t know. YOU’RE the expert!
On the next few slides you will simply cover the 4-keys to success.
Please review the “Online Profitability Report” for details and discussion points on this topic.
NOTES:
Change this slide as needed to fit your needs and personality.
It’s important to record your own bullet points and talking points so it’s natural for you. However, you can use the “Online Profitability Report” to help guide your discussion.
Please review the “Online Profitability Report” for details and discussion points on this topic.
NOTES:
Change this slide as needed to fit your needs and personality.
It’s important to record your own bullet points and talking points so it’s natural for you. However, you can use the “Online Profitability Report” to help guide your discussion.
Please review the “Online Profitability Report” for details and discussion points on this topic.
NOTES:
Change this slide as needed to fit your needs and personality.
It’s important to record your own bullet points and talking points so it’s natural for you. However, you can use the “Online Profitability Report” to help guide your discussion.
Please review the “Online Profitability Report” for details and discussion points on this topic.
NOTES:
Change this slide as needed to fit your needs and personality.
It’s important to record your own bullet points and talking points so it’s natural for you. However, you can use the “Online Profitability Report” to help guide your discussion.
Please review the “Online Profitability Report” for details and discussion points on this topic.
NOTES:
Change this slide as needed to fit your needs and personality.
It’s important to record your own bullet points and talking points so it’s natural for you. However, you can use the “Online Profitability Report” to help guide your discussion.
Please review the “Online Profitability Report” for details and discussion points on this topic.
NOTES:
Change this slide as needed to fit your needs and personality.
It’s important to record your own bullet points and talking points so it’s natural for you. However, you can use the “Online Profitability Report” to help guide your discussion.
Is your website mobile friendly and does it look good on all devices?
Look at these two websites, can you tell the difference.
The one on the left hand side is a non-mobile friendly site.
You can see how the text is hard to read, you would need to pinch and scroll to read anything, there is no button to call or no phone number visible.
But the one on the right has the menu displayed front and center. Easy to ready, tap to call, map button, email button, etc.
On this slide you simply tell them what you already told. Basically just summarize the benefits you just covered and emphasize the importance of having a website that actually helps them bring in more revenue.
Then transition to the next slide by saying something like,
“What I suggest we do next is the exact same step that most of my clients do. It’s very low risk and low investment. So it’s a huge win-win for you.” Then go to the next slide.
On this slide you’ll explain to them what exactly the “Online Profitability Blueprint” is and why its so important for them to get it now. One of the biggest reasons is because the blueprint will cover everything you’ve just explained to them but it will be written for their specific business. You will be giving them the EXACT strategies and recommendations for their business and no some cookie-cutter solutions. This is hugely valuable!
You will need to familiarize yourself with the blueprint but you can use the following to help guide your discussion:
“This report will show you in great detail, everything you can do to MAXIMIZE your website’s profitability including:
Website Design: Suggestions for color, layout, focal points, general appearance and where to provide additional content
Lead Capture and Follow: Detailed video and report on what kind of lead capture to use, how to set it up, how many autoresponder message to start with, plus much more.
Google Spotlight: Specific, targeted local search terms you can use immediately to drive more traffic to your site. We will also include how and where to use these keywords as “Anchor Text” within your site.
Mobile Friendly: How mobile websites can help keep customers at your site
One thing I recommend is to create a short video for each section of the blueprint to help guide them. It also increases the perceived value. You can use Camtasia or Camstudio to create screen capture video explaining the details.