فرایند کشف سلیقه و اولویت‌های کاربر به کمک پردازش بلادرنگ داده‌هایی پیرامون رفتار او را که به افزایش رضایت کاربر و همچنین بهبود نرخ تبدیل و افزایش حجم سفارشات منجر می‌گردد، شخصی سازی ارائه محتوا می‌گوییم. در این فرایند به کمک گردآوری و تحلیل بلادرنگ تعامل کاربر و داده‌های زمینه کاربر را به سمت آنچه می‌جوید راهنمایی می‌کنیم. در این مسیر از طیف متنوعی از فناوری‌ها و الگوریتم‌ها استفاده می‌شود که در همایش آینده وب و موبایل، به آنها اشاره می‌کنیم.

1. ‫ﺻﺪﯾﻘﯽ‬ ‫ﺍاﻣﯿﺮ‬
‫‌ﻣﺎﺷﯿﻦ‬‫ﯼی‬‫ﯾﺎﺩدﮔﯿﺮ‬ ‫ﻭو‬ ‫ﺩدﺍاﺩدﻩه‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫‌ﻫﺎﯼی‬‫ﮏ‬‫ﺗﮑﻨﯿ‬ ‫ﮐﻤﮏ‬ ‫ﺑﻪ‬ ‫ﮐﺎﻻ/ﻣﺤﺘﻮﺍا‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺳﺎﺯزﯼی‬ ‫ﺷﺨﺼﯽ‬

2. ‫ﺍاﻓﺰﺍاﺭر‬ ‫ﻧﺮﻡم‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺩدﺭر‬ ‫ﺳﺎﺑﻘﻪ‬ ‫ﺳﺎﻝل‬ ۲۵ ‫ﺍاﺯز‬ ‫ﺑﯿﺶ‬
‫‌ﺩدﺍاﺩدﻩه‬‫ﻪ‬ َ‫ﻣ‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫ﻭو‬ ‫‌ﻣﺎﺷﯿﻦ‬‫ﯼی‬‫ﯾﺎﺩدﮔﯿﺮ‬ ‫‌ﻫﺎﯼی‬‫ﻞ‬‫‌ﺣ‬‫ﻩه‬‫ﺭرﺍا‬ ‫ﻣﻌﻤﺎﺭر‬
recommender.ir ‫ﻓﻨﯽ‬ ‫ﻣﺪﯾﺮ‬ ‫ﻭو‬ ‫ﻣﻮﺳﺲ‬
@amirsedighi :‫ﺘﺮ‬L‫ﺗﻮ‬

3. :‫‌ﺑﯿﻨﯿﻢ‬‫ﯽ‬‫ﻣ‬ ‫ﻫﻢ‬ ‫ﺑﺎ‬ ‫ﺁآﻧﭽﻪ‬
‫ﺁآﻧﻼﯾﻦ‬ ‫‌ﻫﺎﯼی‬‫ﺭر‬‫‌ﮐﺎ‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺎﺭرﺑﺮﺍاﻥن/ﮐﺴ‬ ‫‌ﻫﺎﯼی‬‫ﺶ‬‫ﭼﺎﻟ‬ ‫ﺑﺮﺧﯽ‬ ‫ﻣﺮﻭوﺭر‬
‫‌ﻫﺎ‬‫ﻩه‬‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪ‬ ‫ﮐﻤﮏ‬ ‫ﺑﻪ‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬ ‫‌ﻫﺎﯼی‬‫ﮏ‬‫ﺗﮑﻨﯿ‬
‫ﺍاﯾﺮﺍاﻧﯽ‬ ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬ ‫ﯾﮏ‬ ‫‌ﻫﺎﯼی‬‫ﺲ‬‫ﺳﺮﻭوﯾ‬ ‫ﺭرﯾﺰ‬ ‫ﻭو‬ ‫ﻣﻌﻤﺎﺭرﯼی‬

4. ‫ﺁآﻧﻼﯾﻦ‬ ‫‌ﻫﺎﯼی‬‫ﺭر‬‫‌ﮐﺎ‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﻭو‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬ ‫‌ﻫﺎﯼی‬‫ﺶ‬‫ﭼﺎﻟ‬ ‫ﺑﺮﺧﯽ‬ ‫ﻣﺮﻭوﺭر‬

5. ‫ﻧﺨﺴﺖ‬ ‫ﭼﺎﻟﺶ‬

7. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬

8. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
‫‌ﯾﺎﺩدﺁآﻭوﺭرﺩد‬‫ﻪ‬‫ﺑ‬ ‫ﺭرﺍا‬ ‫ﺁآﻧﻬﺎ‬ ‫‌ﺷﺎﻥن‬‫ﻪ‬‫ﻋﻼﻗ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺮﻧﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬

9. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
‫ﮐﻨﺪ‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ،‫‌ﯾﺎﺩدﺁآﻭوﺭرﺩد‬‫ﻪ‬‫ﺑ‬ ‫ﺭرﺍا‬ ‫ﺁآﻧﻬﺎ‬ ‫‌ﺷﺎﻥن‬‫ﻪ‬‫ﻋﻼﻗ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺮﻧﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬

10. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
‫ﮐﻨﺪ‬ ‫ﺍاﺑﺮﺍاﺯز‬ ‫ﺭرﺍا‬ ‫ﺗﻤﺎﯾﺰ‬ ‫ﺍاﯾﻦ‬ ‫ﻭو‬ ‫ﮐﻨﺪ‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ،‫‌ﯾﺎﺩدﺁآﻭوﺭرﺩد‬‫ﻪ‬‫ﺑ‬ ‫ﺭرﺍا‬ ‫ﺁآﻧﻬﺎ‬ ‫‌ﺷﺎﻥن‬‫ﻪ‬‫ﻋﻼﻗ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺮﻧﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬

11. ‫ﺩدﻭوﻡم‬ ‫ﭼﺎﻟﺶ‬

12. …‫ﺩدﺍاﺭرﯾﺪ‬ ‫ﻓﺮﺻﺖ‬ ‫ﺛﺎﻧﯿﻪ‬ ۷

13. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬

14. ‫‌ﮐﻨﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺗﺮﮎک‬ ‫ﺭرﺍا‬ ‫ﺳﺎﯾﺖ/ﺍاﭘﻠﯿﮑﯿﺸﻦ‬ ،‫ﻧﯿﺎﺑﻨﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺁآﻧﭽﻪ‬ ‫ﺍاﻭوﻝل‬ ‫ﻧﮕﺎﻩه‬ ‫ﺩدﺭر‬ ‫ﺍاﮔﺮ‬ ‫ﺁآﻧﻼﯾﻦ‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬ ‫ﺍاﺯز‬ ‫‌ﺍاﯼی‬‫ﻩه‬‫ﻋﻤﺪ‬ ‫ﺑﺨﺶ‬
‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬

15. ‫ﺳﻮﻡم‬ ‫ﭼﺎﻟﺶ‬

17. ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬

18. ‫ﻫﺴﺘﻨﺪ‬ ‫ﻣﺸﺘﺮﯼی‬ ‫ﺑﻪ‬ ‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺭرﺳﺎﻧﺪﻥن‬ ‫ﺣﺪﺍاﮐﺜﺮ‬ ‫ﺑﻪ‬ ‫ﺩدﻧﺒﺎﻝل‬ ‫ﺑﻪ‬ ‫ﺁآﻧﻼﯾﻦ‬ ‫‌ﻫﺎﯼی‬‫ﺭر‬‫‌ﮐﺎ‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﺻﺎﺣﺒﺎﻥن‬
‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬

19. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬
‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬

20. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬
‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬

21. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬
‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬

22. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
‫ﻣﺤﺘﻮﺍا‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺳﺎﺯزﯼی‬ ‫ﺷﺨﺼﯽ‬

23. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬
‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬

24. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬

25. ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
‫ﮐﺎﺭرﺑﺮ‬ ‫ﻭوﻓﺎﺩدﺍاﺭرﯼی‬
‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﻭو‬ ‫ﭘﺮﺵش‬ ‫ﻧﺮﺥخ‬ ‫ﮐﺎﻫﺶ‬
‫ﭘﺎﯾﺪﺍاﺭر‬ ‫ﺳﻮﺩدﺁآﻭوﺭرﯼی‬

26. ‫ﻧﻤﻮﻧﻪ‬

37. ‫ﺗﺠﻬﯿﺰﺍاﺕت‬

39. ‫ﺍاﺻﻠﯽ‬ ‫‌ﻫﺎﯼی‬‫ﻡم‬‫ﻗﺪ‬

40. ‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬
http://www.resultantsys.com/index.php/general/what-is-a-web-application-server

41. ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬
Recommender System
‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬
http://www.resultantsys.com/index.php/general/what-is-a-web-application-server

42. •‫ﮐﺎﺭرﺑﺮ‬ ‫ﺭرﻓﺘﺎﺭر‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﯼی‬
•‫‌ﻫﺎ‬‫ﻩه‬‫‌ﺩدﺍاﺩد‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ‫ﻭو‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬
‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬
http://www.resultantsys.com/index.php/general/what-is-a-web-application-server
‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬
Recommender System

43. •‫ﮐﺎﺭرﺑﺮ‬ ‫ﺭرﻓﺘﺎﺭر‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﯼی‬
•‫‌ﻫﺎ‬‫ﻩه‬‫‌ﺩدﺍاﺩد‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ‫ﻭو‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬
‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬
http://www.resultantsys.com/index.php/general/what-is-a-web-application-server
‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬
Recommender System

44. •‫ﮐﺎﺭرﺑﺮ‬ ‫ﺭرﻓﺘﺎﺭر‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﯼی‬
•‫‌ﻫﺎ‬‫ﻩه‬‫‌ﺩدﺍاﺩد‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ‫ﻭو‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬
‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬
★‫ﺳﺎﺯزﯼی‬ ‫ﺁآﻣﺎﺩدﻩه‬ ‫ﻭو‬ ‫‌ﻫﺎ‬‫ﻩه‬‫ﺩدﺍاﺩد‬ ‫ﮐﺮﺩدﻥن‬ ‫ﻫﺮﺱس‬
★(Statistical Analysis) ‫ﺁآﻣﺎﺭرﯼی‬ ‫‌ﻫﺎﯼی‬‫ﻞ‬‫ﺗﺤﻠﯿ‬
★(Machine Learning) ‫ﻣﺎﺷﯿﻦ‬ ‫ﯾﺎﺩدﮔﯿﺮﯼی‬
http://www.resultantsys.com/index.php/general/what-is-a-web-application-server
‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬
Recommender System

45. •‫‌ﻫﺎ‬‫ﮏ‬‫ﮐﻠﯿ‬
•‫ﺍاﺳﮑﺮﻭوﻝل‬
•‫‌ﻫﺎ‬‫ﺖ‬‫ﮐﺎﻣﻨ‬
‫ﮐﺎﺭرﺑﺮﺍاﻥن‬ ‫ﻧﻈﺮﺍاﺕت‬
(: ‫ﻫﺴﺘﻢ‬ ‫ﺭرﺍاﺿﯽ‬ ‫ﺑﺴﯿﺎﺭر‬ ‫ﺷﻤﺎ‬ ‫ﻣﺤﺼﻮﻻﺕت‬ ‫ﺍاﺯز‬ :‫ﺷﻤﺎ‬ ‫ﻧﻈﺮ‬
www.YourWebsite.com

47. ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬ ‫ﻓﺮﺁآﯾﻨﺪ‬ ‫ﺑﻪ‬ ‫ﻧﮕﺎﻫﯽ‬

48. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

49. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

50. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

51. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

52. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

53. ‫ﮐﺎﺭرﺑﺮ‬ ‫‌ﻫﺎﯼی‬‫ﺢ‬‫ﺗﺮﺟﯿ‬
User Preferences
‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

54. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
‫ﺟﻨﺴﯿﺖ‬

55. ‫ﺳﻦ‬
‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬

56. ‫ﻣﮑﺎﻥن‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬
‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬

57. ‫ﺯزﻣﺎﻥن‬
‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
‫ﻣﮑﺎﻥن‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬

58. ‫ﻭو‬ ‫ﺯزﻣﯿﻨﻪ‬ ‫ﺍاﻃﻼﻋﺎﺕت‬
‫ﺩدﻣﻮﮔﺮﺍاﻓﯿﮏ‬
Demographic and
Context Information
‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
‫ﺯزﻣﺎﻥن‬‫ﻣﮑﺎﻥن‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬

59. :‫ﭘﺮﺳﻮﻧﺎ‬
،‫ﮔﯿﻤﺮ‬ ،‫ﺷﻤﻮﺷﮏ‬ ‫ﻃﺮﻓﺪﺍاﺭر‬ ،‫ﺳﺎﻟﻪ‬ ۲۲ ،‫ﺯزﻥن‬
،‫ﻣﺎﻩه‬ ‫ﺍاﻭوﻝل‬ ‫ﻫﻔﺘﻪ‬ ‫ﺩدﺭر‬ ‫ﺧﺮﯾﺪ‬ ،‫‌ﺧﻮﺍاﺭر‬‫ﻩه‬‫ﮔﯿﺎ‬
‫ﻣﺘﻮﺳﻂ‬ ‫ﺑﻮﺩدﺟﻪ‬
22

60. ‫ﺗﻮﺳﻂ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬
‫ﮐﺎﻻ/ﻣﺤﺘﻮﺍا‬ ‫ﭼﯿﺪﻣﺎﻥن‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬

61. ‫ﺗﻤﺎﯾﺰ‬ ‫ﻋﺪﻡم‬

62. ‫ﺗﻤﺎﯾﺰ‬ ‫ﻋﺪﻡم‬‫ﺷﺪﻩه‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬

63. ‫ﺗﻤﺎﯾﺰ‬ ‫ﻋﺪﻡم‬‫ﺷﺪﻩه‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬
•‫ﺣﺮﺍاﺝج‬
•‫ﺍاﻭوﻝل‬ ‫ﺻﻔﺤﻪ‬
•‫ﮐﻨﺎﺭرﯼی‬ ‫ﺍاﺧﺒﺎﺭر‬
•‫ﺑﻨﺮ‬
•…

64. ‫ﺗﻮﺳﻂ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬
‫ﺗﺮﻧﺪ‬ ‫ﻭو‬ ‫‌ﻫﺎ‬‫ﻦ‬‫‌ﺗﺮﯾ‬‫ﺏب‬‫ﻣﺤﺒﻮ‬

66. (CTOR) ‫ﻣﺸﺎﻫﺪﻩه‬ ‫ﻧﺮﺥخ‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬
‫ﻧﻮﺗﯿﻔﯿﮑﯿﺸﻦ‬ ‫ﻭو‬ ‫ﺧﺒﺮﻧﺎﻣﻪ‬

69. x6

70. ‫ﺗﻮﺳﻂ‬ ‫‌ﮐﺎﺭر‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺴ‬ ‫‌ﻫﺎﯼی‬‫ﺯز‬‫ﻣﺮ‬ ‫ﺩدﺭر‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬
(Cross Sell) ‫‌ﺍاﯼی‬‫ﻩه‬‫ﺳﺘﺎﺭر‬ ‫ﻣﯿﺎﻥن‬ ‫ﭘﯿﮑﺮﺑﻨﺪﯼی‬

72. ‫ﺧﺮﯾﺪ‬ ‫ﺳﺒﺪ‬ ‫ﺗﮑﻤﯿﻞ‬

75. ‫‌ﻫﺎ‬‫ﻩه‬‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪ‬ ‫ﺍاﻧﻮﺍاﻉع‬

76. ‫ﮐﻠﯿﺪﯼی‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬Collaborative
Filtering
Content-Based
Filtering
Demographic
Systems
Knowledge
Based
Systems
Advanced Hybrid
Recommender
Systems
‫ﺍاﻭوﻟﯿﻪ‬ ‫ﺩدﺍاﻧﺶ‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎﺯز‬ ‫ﻋﺪﻡم‬√√√√
‫ﻭوﺭرﻭوﺩدﯼی‬ ‫‌ﻫﺎﯼی‬‫ﻩه‬‫ﺩدﺍاﺩد‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﮔﺬﺭر‬ ‫ﺑﺎ‬ ‫ﻧﺘﺎﯾﺞ‬ ‫ﮐﯿﻔﯿﺖ‬ ‫ﺑﻬﺒﻮﺩد‬√√√√
‫ﺑﺎﺯزﺧﻮﺭرﺩد‬ ‫ﺍاﺯز‬ ‫‌ﮔﯿﺮﯼی‬‫ﻩه‬‫ﺑﻬﺮ‬√√√
‫ﮐﺎﺭرﺑﺮ‬ ‫‌ﺳﺮﺩد‬‫ﻉع‬‫ﺷﺮﻭو‬ ‫ﺍاﺯز‬ ‫ﺍاﺳﺘﻘﻼﻝل‬√√
‫ﺁآﯾﺘﻢ‬ ‫‌ﺳﺮﺩد‬‫ﻉع‬‫ﺷﺮﻭو‬ ‫ﺍاﺯز‬ ‫ﺍاﺳﺘﻘﻼﻝل‬√
‫‌ﻫﺎ‬‫ﻢ‬‫ﺁآﯾﺘ‬ ‫ﺑﻪ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻧﯿﺎﺯز‬ ‫ﻧﮕﺎﺷﺖ‬√√
(Real-Time) ‫ﺑﻼﺩدﺭرﻧﮓ‬ ‫ﭘﺎﺳﺨﮕﻮﯾﯽ‬√√
‫ﺍاﯾﻨﺮﺳﯽ‬ ‫ﻭو‬ ‫ﻧﺘﺎﯾﺞ‬ ‫ﭘﺎﯾﺪﺍاﺭرﯼی‬√√√√
(‫ﺑﻼﺗﮑﻠﯿﻒ‬ ‫)ﮐﺎﺭرﺑﺮ‬ ‫ﮔﻮﺳﻔﻨﺪﺧﺎﮐﺴﺘﺮﯼی‬√
‫ﺩدﺍاﺩدﻩه‬ ‫ﺯزﯾﺎﺩد‬ ‫ﺑﺴﯿﺎﺭر‬ ‫ﻣﻘﺪﺍاﺭر‬ ‫ﺑﻪ‬ ‫ﻭوﺍاﺑﺴﺘﻪ‬ ‫ﮐﯿﻔﯿﺖ‬√√√√ *
‫ﺩدﻣﻮﮔﺮﺍاﻓﯽ‬ ‫ﺍاﻃﻼﻋﺎﺕت‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎﺯز‬√
‫‌ﻫﺎ‬‫ﻩه‬‫ﺩدﺍاﺩد‬ ‫ﻣﻬﻨﺪﺳﯽ‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎﺯز‬√
‫ﻣﻨﻔﯽ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬√
‫ﻣﺜﺒﺖ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬ √

77. ‫‌ﻫﺎﯼی‬‫ﺲ‬‫ﺭرﯾﺰﺳﺮﻭوﯾ‬
recommender.ir

78. Rec Sys

79. Rec Sys
Rec Sys

80. recommender.ir
Rec Sys
recommender.ir
Commentum
recommender.ir
LB &
HA Proxy
recommender.ir
LB &
HA Proxy
recommender.ir
LB &
HA Proxy
recommender.ir
LB &
HA Proxy
LB &
HA Proxy
recommender.ir
Rec Sys
recommender.ir
Rec Sys
recommender.ir
Rec Sys
Rec Sys
recommender.ir
Commentum
Commentum
recommender.ir
Persona
Persona
Hyperspace
Data Vis
Cluster
Monitoring
recommender.ir ‫ﺩدﺭر‬ ‫ﯾﺎﻓﺘﻪ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫‌ﻫﺎﯼی‬‫ﺲ‬‫ﺭرﯾﺰﺳﺮﻭوﯾ‬

83. ‫ﻓﺮﺍاﺧﻮﺍاﻧﯽ‬ ‫‌ﻫﺎﯼی‬‫ﻪ‬‫ﻧﻤﻮﻧ‬

84. /itemLocationAdd/item22
/tehran,37.4822537,49.4346751
/arak,34.4823337,43.433751
/shiraz,15.4822537,75.4346751
?overwrite
‫ﮐﺎﻻ‬ ‫ﻋﺮﺿﻪ‬ ‫ﺟﻐﺮﺍاﻓﯿﺎﯾﯽ‬ ‫ﻣﻮﻗﻌﯿﺖ‬ ‫ﺍاﻓﺰﻭوﺩدﻥن‬

85. ”‫“ﻣﺸﮑﯽ‬ ‫ﻭو‬ ”‫“ﺍاﭘﻞ‬ ‫ﻗﯿﺪ‬ ‫ﺑﺎ‬ ۶۷۱۲ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﻪ‬ ‫‌ﻫﺎﯾﯽ‬‫ﺩد‬‫ﭘﯿﺸﻨﻬﺎ‬
termBasedRecommendInclusive/6712/Apple/Black?fresh
[["item17",0.12098579],
["item54",0.057338808]]

86. ‫ﺧﻮﺷﻪ‬ ‫ﺩدﺭر‬ ‫ﺩدﯾﮕﺮ‬ ‫‌ﻫﺎﯼی‬‫ﻻ‬‫ﮐﺎ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬ ‫ﺍاﺳﺎﺱس‬ ‫ﺑﺮ‬ ‫ﮐﺎﻻ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬ ‫ﺗﺨﻤﯿﻦ‬
termSimilarity/item60?guess [["Lcd3.5",6.0],
["camera12mp",5.5],
["Silver",5.5],
["camera8mp",5.0],
["400000",5.0],
["Gold",5.0],
["camera10mp",5.0],
["120000",4.5],
["FatherDay",4.5],
["Sony",4.5]]

87. ‫ﻣﺤﺘﻮﺍاﯾﯽ‬ ‫ﺷﺒﺎﻫﺖ‬ ‫ﻫﻤﺮﺍاﻩه‬ ‫ﺑﻪ‬ ‫ﺷﺒﺎﻫﺖ‬
termBasedSimilarityInclusiveRegex/item83/.*Samsung.*/.*Guarantee.*?fresh
[["item44",0.34258285],
["item15",0.24268611],
["item42",0.21900973],
["item66",0.20621586],
["item75",0.19395444],
["item97",0.18993731],
["item62",0.18040028],
["item58",0.13751572],
["item49",0.13301887],
["item87",0.08486432]]

88. ‫ﮐﺎﻻ/ﻣﺤﺘﻮﺍا‬ ‫ﺻﻔﺤﻪ‬ ‫ﺩدﺭر‬ ‫ﻓﺮﻭوﺩد‬ ‫ﻫﻨﮕﺎﻡم‬ ‫ﺧﻮﺏب‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬ ۵
luckyUser/53363/item42?howMany=5
[["item77",1.0],
["item27",1.0],
["item96",1.0],
["item07",1.0],
["item30",1.0]]

89. ‫ﻧﺎﺷﻨﺎﺱس‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺳﻦ‬ ‫ﻭو‬ ‫ﺟﻨﺴﯿﺖ‬ ‫ﺗﺨﻤﯿﻦ‬
guessUserProfiles/53363
{[{"UserProfiles":[{"userId":"-1","gender":"m","birthYear":"1971"},{"userId":"-1","gender":"f","birthYear":"1971" }
estimateUserMajorityProfile/53363
{[{"UserProfiles":[{"userId":"-1","gender":"f","birthYear":"1971" }

90. ‫ﮐﯿﻠﻮﻣﺘﺮ‬ ۷ ‫ﺷﻌﺎﻉع‬ ‫ﺩدﺭر‬ ۵۳۳۶۳ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﺮﺍاﯼی‬ ‫ﺟﺬﺍاﺏب‬ ‫ﭘﯿﺸﻨﻬﺎﺩدﻫﺎﯼی‬
recommend/53363?radious=7&fresh/
[["item07",0.3624674],
["item68",0.23906213],
["item54",0.2377],
["item96",0.22845176],
["item30",0.21677002],
["item32",0.20693417],
["item81",0.20596215],
["item45",0.20365967],
["item75",0.20291851],
["item27",0.19944245]]

91. ‫‌ﻫﺎ‬‫ﻢ‬‫ﺁآﯾﺘ‬ ‫ﺑﻪ‬ ‫ﻣﺮﺍاﺟﻌﻪ‬ ‫ﺭرﺷﺪ‬ ‫ﻧﺸﯿﺐ‬ ‫ﻭو‬ ‫ﻓﺮﺍاﺯز‬ ‫ﺑﺮ‬ ‫ﻧﻈﺎﺭرﺕت‬
/mostPopularItems?howMany=5
[["item47",20.0],["item01",20.0],["item17",18.0],["item45",16.0],["item63",15.0]]
/trendLongTime?howMany=5
[[“item47",21.0],["item01",21.0],["item17",18.0],["item45",17.0],["item65",16.0]]
/trendShortTime?howMany=5
[["item83",4.0],["item59",4.0],["item42",3.0],["item46",3.0],["item81",3.0]]

92. ‫ﺁآﯾﻨﺪﻩه‬ ‌‫ﺖ‬‫ﺳﺎﻋ‬ ۲۴ ‫ﻃﯽ‬ ‫ﺗﻌﺎﻣﻞ‬ ‫ﻣﯿﺰﺍاﻥن‬ ‫ﻭو‬ ‫ﺳﺎﯾﺖ‬ ‫ﺑﻪ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﺎﺯزﮔﺸﺖ‬ ‫‌ﺑﯿﻨﯽ‬‫ﺶ‬‫ﭘﯿ‬
[{"x":1,"y":4.565217391304941},
{"x":2,"y":0.09645357998308028},
{"x":3,"y":0.008351620181196525},
{"x":4,"y":0.023767715330820265},
{"x":5,"y":0.0339695937331485},
{"x":6,"y":0.023714126781290402},
{"x":7,"y":0.052154453845829056},
{"x":8,"y":2.171739130435526},
{"x":9,"y":0.08054654595703639},
{"x":10,"y":0.11805580773659445},
{"x":11,"y":2.2173913043479843},
{"x":12,"y":3.7326086956527433},
{"x":13,"y":2.747826086956593},
{"x":14,"y":0.09979802915445672},
{"x":15,"y":3.778260869566111},
{"x":16,"y":3.7934782608699606},
{"x":17,"y":2.3086956521747197},
{"x":18,"y":2.3239130434785693},
{"x":19,"y":2.3391304347833284},
{"x":20,"y":0.02828688004839917},
{"x":21,"y":3.869565217391937},
{"x":22,"y":0.0968669742339355},
{"x":23,"y":0.02182421191468399},
{"x":24,"y":2.4152173913053048}]
/interactionForecast?uid=1436989362353633

93. ‫ﺁآﯾﻨﺪﻩه‬ ‌‫ﺖ‬‫ﺳﺎﻋ‬ ۲۴ ‫ﻃﯽ‬ ‫ﺗﻌﺎﻣﻞ‬ ‫ﻣﯿﺰﺍاﻥن‬ ‫ﻭو‬ ‫ﺳﺎﯾﺖ‬ ‫ﺑﻪ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﺎﺯزﮔﺸﺖ‬ ‫‌ﺑﯿﻨﯽ‬‫ﺶ‬‫ﭘﯿ‬
[{"x":1,"y":4.565217391304941},
{"x":2,"y":0.09645357998308028},
{"x":3,"y":0.008351620181196525},
{"x":4,"y":0.023767715330820265},
{"x":5,"y":0.0339695937331485},
{"x":6,"y":0.023714126781290402},
{"x":7,"y":0.052154453845829056},
{"x":8,"y":2.171739130435526},
{"x":9,"y":0.08054654595703639},
{"x":10,"y":0.11805580773659445},
{"x":11,"y":2.2173913043479843},
{"x":12,"y":3.7326086956527433},
{"x":13,"y":2.747826086956593},
{"x":14,"y":0.09979802915445672},
{"x":15,"y":3.778260869566111},
{"x":16,"y":3.7934782608699606},
{"x":17,"y":2.3086956521747197},
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/interactionForecast?uid=1436989362353633
10s

94. ‫ﻣﺸﮑﻼﺕت‬ ‫ﻭو‬ ‫‌ﻫﺎ‬‫ﺶ‬‫ﭼﺎﻟ‬

95. •(Sparsity) ‫ﺗﻨﮑﯽ‬
•(Cold-Start) ‫ﺳﺮﺩد‬ ‫ﺷﺮﻭوﻉع‬
•(Scalability) ‫‌ﭘﺬﯾﺮﯼی‬‫ﺱس‬‫ﻣﻘﯿﺎ‬
•(Privacy) ‫ﺧﺼﻮﺻﯽ‬ ‫ﺣﺮﯾﻢ‬
•(Business Secrets) ‫ﺗﺠﺎﺭرﺕت‬ ‫ﺍاﺳﺮﺍاﺭر‬
•(Scalability) ‫‌ﭘﺬﯾﺮﯼی‬‫ﺱس‬‫ﻣﻘﯿﺎ‬

96. ‫ﺷﻤﺎ‬ ‫ﺍاﺯز‬ ‫ﺗﺸﮑﺮ‬ ‫ﺑﺎ‬
@amirsedighi