Digital Marketing Case Study from WSI Internet Franchise. Outlines the online strategy WSI built for Mardi Gras Casino & Race Track

1. MARDI GRAS CASINO & RACETRACK
Casino, Racing and Entertainment
www.playmardigras.com
www.mardigrascasinowv.com

2. Before WSI, Mardi Gras Casino & Racetrack in
Florida, USA experienced these challenges:
 Not ranking on the first page of Google in the very
competitive gaming and entertainment market
 40-page site built without Conversion Architecture
 Inadequate SEO
 No PPC campaign
 Little social media
 No blog
www.WSIDigitalMarketing.com

3. Also, Mardi Gras Casino & Racetrack in
West Virginia, USA opened a new hotel.
WSI was assigned the task of:
 Generating reservation requests
 Raising overall awareness of the hotel
www.WSIDigitalMarketing.com

4. WSI’s comprehensive online marketing program
for Mardi Gras Florida included:
www.PlayMardiGras.com
 A brand new 100+ page
website
 A creative concept that
provided powerful
Conversion Architecture
 The site focused on
their key profit centers
www.WSIDigitalMarketing.com

5. WSI’s also initiated a search marketing strategy:
Wrote 100 pages of original
keyword-rich content
Continue to make daily
content updates to the site
Manage an ongoing PPC campaign
Maintain a link building program
Write content for their blog weekly
www.WSIDigitalMarketing.com

6. WSI’s social media
strategy included:
New Facebook and
Twitter pages
Daily posts to Facebook
and Twitter
Exclusive Facebook and
Twitter promotions
Ongoing Facebook ads
www.WSIDigitalMarketing.com

7. The strategy for Mardi Gras West Virginia Hotel:
 WSI launched a pilot PPC
campaign to generate
phone call reservations
for their new hotel
www.MardiGrasCasinoWV.com
www.WSIDigitalMarketing.com

8. In less than 6 months…
 Mardi Gras Casino in Florida has gone from barely
appearing on the first pages of search results to
appearing on page 1 for over 50 search terms
 They dominant the first page
appearing multiple times with
results from the site, blog and
video channels
 The volume of site traffic
has increased over 300%
www.WSIDigitalMarketing.com

9. As for Mardi Gras West Virgina Hotel, WSI’s PPC
campaign was just as successful!
In the first 4 months of the campaign…
 WSI generated about 122 calls per week
 The average cost per call is only $2.38
WSI will also be launching a comprehensive integrated
online marketing program for the West Virginia property
including a new 100+ page site.
www.WSIDigitalMarketing.com

10. TESTIMONIAL
“We knew we had to launch an aggressive Internet
marketing program to be competitive in our market, but
we could never get any real traction until WSI arrived. WSI
brings tremendous value to Mardi Gras Gaming because
they worked hard to understand the essence of our
positioning and focused on our most important revenue
streams. WSI’s SEO program in particular has had a
dramatic impact on our business".
Cathy Reside, C.O.O., Mardi Gras Gaming
WSI Consultant:
PETER V. DECRESCENZO, Florida, USA
www.wsi-onlinesolutions.com
www.WSIDigitalMarketing.com

11. See more case studies at:
www.WSIWisdomBook.com
LEARN MORE ABOUT WSI:
www.WSIDigitalMarketing.com