 Timing : 1st – 3rd October 2012  Total sample size : 308  Gender : Male and Female  Province : Ho Chi Minh City, Hanoi City and other provinces  Criteria : Having children under 10 years old  Research objective : To understand parents' psychology about education and entertainment matters as well as future orientation for their children.

1. New Released
W&S Online Market Research (Vietnam 2012) No.123020120704198
'Survey on parents' orientation and expectation for their children'
 Timing : 1st – 3rd October 2012
 Total sample size : 308
 Gender : Male and Female
 Province : Ho Chi Minh City, Hanoi City and other provinces
 Criteria : Having children under 10 years old
 Research objective : To understand parents' psychology about education and
entertainment matters as well as future orientation for their children.

2. A. Executive summary
1.1. Children's education matter
1.2. Children's computer usage
1.3. Future expectation
1.4. Parents' feelings for their children
41.6% over 308 surveyed people (have children under 10 years old) send their children to extra classes,
especially "Major subjects and English". This starts rather early when their children are aged from 5 - 6 years
old, account for 49.2%. Average fees for extra classes is from 500,000 - 1,000,000 VND / month which equals
to 32.0% of the surveyed people.
Similarly, computer usage of children is allowed by their parents very early which is rather popular in
Vietnamese families. Over 85 of each 100 surveyed people encourage their children to use computers from 4 -
5 years old of 6 - 7 years old.
University is a 'gate' which most parents hope their children can reach it in the future and 35% of parents gives
their children decision power of future career path. However, there are still some parents who expect their
children to choose some specific careers such as Doctor / Nurse / Pharmacist (22.7%) or employees of Banking
/ Finance / Economic.
Most parents want their children to be fluent at popular second languages such as English (93.8%), Chinese
(49.0%) and Japanese (47.7%).
With modern life, most parents take less time talking to their children which is from 1 - 2 hours per day,
account for 34.9%. In details, 'Mommy' usually spends much time for talking to their children more than
Regarding to 'getting married' matter, 52% of the surveyed people agree that 28 - 30 years old is the best time
for their children. However, there is still 39.8% who encourages their children to get married sooner which is
from 25 - 27 years old. After getting married, most parents let their children choose if they want to live with
parents or not.
Table of content
1. Children's education matter
2. Children's computer usage
3. Parents' expectation toward their children
4. Parents' sentiment toward children

3. B. Research findings
1. Children's education matter
1.1. Extra classes
1.2. Age for going to to extra classes
41.6% of the surveyed parents said that their children were sent to extra classes. However, there is over 50%
who does not want children to go to extra classes especially for children aged under 6 years old (82.2%).
For parents who send their children to extra classes, the most suitable age is from 5 - 6 years old, account for
49.2%. This statistic result is also applied for Hanoi, HCMC and other provinces.
19.5%
25.9% 21.9%
7.9%
49.2%
51.7%
50.0%
44.7%
23.5%
19.0%
21.9%
31.6%
7.9% 3.4% 6.3%
15.8%
0%
20%
40%
60%
80%
100%
Total Hanoi HCMC Others
9 years old and above
7 - 8 years old
5 - 6 years old
4 years old and under
56.8%
10.4%
15.3%
15.9%
Don't go to extra classes
Learn major subjects at extra
classes
Lean English
Learn major subjects and
English
82.9%
17.1%
Don’t go to extra classes
Under 6 years old 6 - 10 years old

4. 1.3. Monthly expenditure for extra classes
While Hanoi members are willing to pay higher fees for their children's classes (1,000,001 - 2,000,000 VND),
HCMC ones prefer from 500,001 - 1,000,000 VND.
19.5%
10.3%
21.9%
31.6%
14.1%
8.6%
6.3%
28.9%
32.0%
31.0%
40.6%
26.3%
25.8%
39.7%
18.8%
10.5%
8.6% 10.3% 12.5%
2.6%
0%
20%
40%
60%
80%
100%
Total Hanoi HCMC Others
Under 300,000 VND 300,000 - 500,000VND 500,001 - 1,000,000 VND 1,000,001 - 2,000,000 VND Above 2,000,000 VND

5. 2. Computer's usage matter
Based on the survey result, there is 85.4% buying computer for children. This percentage is rather
homogeneous among cities and provinces.
Most of the surveyed parents allow their children to use computer at early age which is from 4 - 5 years old or
6 - 7 years old.
14.0%
29.5% 29.9%
7.1%
14.0%
4.2%
1.3%
0.0%
20.0%
40.0%
3 years old
and under
4 - 5 years old 6 - 7 years old 8 - 9 years old 10 - 12 years
old
13 - 15 years
old
16 years old
and above
85.4% 80.7%
88.8% 87.6%
14.6% 19.3%
11.2% 12.4%
0%
20%
40%
60%
80%
100%
Total Hanoi HCMC Others
I do not allow
I allow

6. 3. Parents' expectation toward their children
3.1. Education level
3.2. Careers
Most parents expect their children to gain high education level in the future, typically 'above bachelor' with
74.0%. When comparing among cities and provinces, it is clear to state that Hanoi members concern about
'above bachelor' more than HCMC and other provinces.
35.1% of the surveyed parents lets their children decide future career path. The rest expect their children to
develop career path as 'Doctor / nurse / pharmacist' (22.7%), 'Banking / Finance / Economic' (9.7%), and
'Teacher / Lecturer / Professor' (6.2%).
25.6% 26.7% 24.5% 19.3%
27.0%
31.4%
74.0% 72.7% 75.5% 80.7%
73.0%
67.6%
0%
20%
40%
60%
80%
100%
Total Male Female Hanoi HCMC Others
Above bachelor
Bachelor
Diploma
Others

7. 3.3. Second language
Almost 94% of the surveyed parents hope their children to be fluent at the most popular second languages such
as English, Chinese and Japanese.
Most parents hope their children to have a certain and stable job. However, there is difference among cities and
provinces in terms of choosing future jobs.
1.3%
3.6%
6.8%
8.4%
17.9%
39.6%
47.7%
49.4%
93.8%
Others
Spanish
Russian
German
Korean
French
Japanese
Chinese
English
Hanoi
Doctor / Nurse / Pharmacist
(25.4%)
Banking / Finance / Economic
(14.9%)
Programmer / IT
(3.5%)
HCMC
Architecture / Engineer
(7.9%)
Lawyer / Reporter / Journalist
(2.2%)
Actor / Actress / Singer
(2.2%)
Others
Teacher / Lecturer / Professor
(8.6%)
Government employee
(7.6%)
Policeman
(3.8%)

8. 3.4. Countries for studying abroad
4. Parents' sentiment for their children
4.1. Time for talking to children
91.1% of 308 surveyed people expects their children to study abroad in the future. The top countries are U.S.,
England, Australia and Singapore.
1 - 2 hours per day is the average and popular timing which most parents talk or share anything with their
children, account for 34.9%.
0.3%
1.0%
1.3%
1.3%
6.2%
7.8%
13.3%
14.0%
16.2%
29.5%
Russia
Korea
Germany
China
France
Japan
Singapore
Australia
England
U.S.
8.4%
90.9%
I don't want my child to study abroad
I want my child to study abroad
0.0% 0.7%
10.2%
34.9%
20.4%
11.5%
7.6%
9.5%
5.3%
Never Rarely Less than 1
hour/day
1 - 2
hours/day
2 - 3
hours/day
3 - 4
hours/day
4 - 5
hours/day
More than 5
hours/day
All day

9. 4.2. Marriage plan
'Mommy' usually has a trend of taking much more time to talk or share stories with their children which is from
1 - 2 hours per day.
98.4% of the surveyed parents expect their children to get married when they are at mature age. According to
those parents, suitable age for getting married is from 25 - 27 years old or 28 - 30 years old.
4.6%
52.0%
39.8%
3.6%
Above 30
years old
28 - 30
years old
25 - 27
years old
22 - 24
years old
Marriage
Never Rarely
Less than 1
hour/day
1 - 2
hours/day
2 - 3
hours/day
3 - 4
hours/day
4 - 5
hours/day
More than 5
hours/day
All day
Male 1.2% 0.0% 13.9% 38.8% 18.8% 8.5% 4.2% 9.7% 3.6%
Female 0.0% 0.0% 5.6% 29.4% 21.7% 14.7% 11.2% 9.1% 7.0%
38.8%
29.4%
0.0%
20.0%
40.0%
60.0%
Male Female
1.6%
98.4%
Don't want my child to get married soon
I want my child to get married at the right time

10. 4.3. Wish to live with their children
3. Respondent's information
W&S Company, Limited
Address:Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC.
Office phone: (08) 38 223 215 Fax: (08) 38 223 216
E-mail: info@vinaresearch.jp
CONTACT INFORMATION
After the children get married, most parents let them choose if they want to live with parents or not, account for
65.6%.
28.9%
5.5%
65.6%
Yes No It's up to my child's decision
52.2%
47.8%
Gender
Male
Female
33.6%
32.1%
34.3%
Areas
Hanoi HCMC
Others
51.8%
48.2%
Childrens' gender
Male
Female
43.8%
24.3%
Under 6 years old 6 - 10 years old
Childrens' age
The copyright of this report belongs to W&S Company Limited. The results (anlyzing,
wording, data, tables and graphs) of this survey can be publicly used, but must be cited
and sourced from W&S Company Limited (also include its website address
http://vinaresearch.jp).