Designing Game That's Appealing to Content Creators (White Nights Conference Prague 2017) The official conference website — http://wnconf.com

1. Jakub Dočkal
Game designer,
Project manager etc.

2. OUR FIRST GAME – SAVE THE SNAIL

3. DEFEND YOUR LIFE – TD ported to PC

4. KILLING ROOM– OUR FIRST PC GAME

5. • It is more effective
• Game appealing to Youtubers will be most
likely appealing to players
• Game doesn’t have to be perfect – fun is
enough
Why Youtubers and streamers?

6. HOW DID WE TRY TO IMPRESS THEM?

7. ONLINE VOTING
even non-streaming Youtubers used it

8. OVER THE TOP VISUALS AND TEXTS

9. rentgen glasses

10. suicide booth

11. crazy weapons

13. points of intrest

15. BOSS INTRO ANIMATIONS

16. MAKE YOUR FEATURES VISUAL!

17. • We prepared list of Youtubers and Twitch
streamers with interest in rogue-likes and FPS
games and we also contacted all top
Youtubers
• We used keymailer to give keys to content
creators interested in Killing Room
WHAT ABOUT MARKETING?

18. AND RESULTS?

19. 10 % sales thanks to Markiplier

20. • 3 videos over 1M views each
• Hundreds of videos from smaller Youtubers
• Significant impact on Twitch
• 2.2M views generated by videos from
Keymailer.org service

21. • Dont panic – send keys only to verified email
addresses
• Buying Youtube exposure is probably too
costly and you will be tempted!
• Create profile for your game on Twitch before
release – it takes time
LAST SUGGESTIONS

22. YOU DON’T HAVE TO MAKE DUMB
GAME TO IMPRESS THEM!

23. JUST ADD SOME ICING ON THE CAKE!