Hidden UA Opportunities In Global Markets: How To Grow Your Game Worldwide (White Nights Conference St. Petersburg 2017) The official conference website — http://wnconf.com

1. Wooga’s UA: When and How to go Worldwide

2. At Home in Berlin
The Capital of
Innovation in Europe
250 Employees
40+ Nationalities
37% of our
workforce moved
to Berlin in order
to join Wooga

3. Social Games
Wooga 1.0
2009 - 2011
Move to Mobile
Wooga 2.0
2011 - 2013
Portfolio of
Casual Games
Wooga 4.0
2016 onwards
Discovering our
strength
Wooga 3.0
2014 - 2015
Wooga’s History is a lifetime of learning

4. From Berlin, Wooga’s Platform reaches the World
Sales
Distribution
USA: 55%
DE: 5%
FR: 3%
AUS: 2%
UK: 5%
CA: 4%
JP: 8%
Others: 18%
Wooga games developed
and managed from Berlin
have truly global appeal

5. Our Focus: Casual Games

6. Casual Games: Not just one type of game
Hidden ObjectPuzzle

7. Our requirements for game investment
Our portfolio investment process
balances game team design autonomy
with investment management discipline
at key points of the development cycle
EXPERTISE

8. Wooga’s Audience

9. Up to 70% of all our players are women

11. US & Europe - biggest player base up to 60%

12. According to Facebook Audience they like:

13. Wooga’s UA approach

14. Broad selection of networks

15. Historically Tier 1 countries focus

16. Obstacles in growing
established games

17. Jelly Splash: Match-3 Puzzler since 2013
Join those delicious Jellys and enjoy the most
splashtastic matching game around.
Connect the longest line of Jellys you can, settle in
and relax with the most delightful puzzle game
around. Journey through loads of different levels
and dozens of different challenges to free your
Jelly friends.
iOS, Android, Facebook: Launched August 2013

18. Diamond Dash: Match-3 Puzzler since 2013
LIGHTNING-FAST GEM-MATCHING ACTION!
Super-quick, hyper-addictive and mega-exciting!
Join over 200 million players enjoying the magic of
Diamond Dash. How many gems can you bust in
just 60 seconds?
iOS, Android, Facebook: Launched August 2013

19. Example of matured game
2013 2014 2015 2016

21. Case study
Worldwide growth

22. Facebook Targeting:
Interests
People who play
casual mobile
games
Lookalikes
People similar to
people who play
Wooga Games
Custom
Audiences
People who play
Wooga Games

23. Rest of the World?

24. But.. How about ROI ?

25. Which app events?

26. Creative: banners or videos?

27. Creative: banners or videos?

28. Does Ad Copy matter?
“Ready? FIRE! Grab the
latest bubble shooter
now!”

29. Does Ad Copy matter?
“Phew! Hard day? How about a
puzzle to wind down with?”
“Ready? FIRE! Grab the latest
bubble shooter now!”
CTR +48%

30. Don’t be afraid
to go
Worldwide!