Getting the Right Publisher for Your Mobile Game Как найти "своего" издателя для мобильной игры (White Nights Conference St. Petersburg 2016)

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2. Andrey
Zimenko
Head of Mobile Publishing, WG
Labs
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3. GETTING THE RIGHT
PUBLISHER FOR YOUR
MOBILE GAME
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4. Why are We here?
• 400 Pitches
• 1/2 are Mobile
• 90% being
rejected
• 1% signed
• Help developers better
understand publisher’s
point of view
• Help to choose the
best publisher for the
game
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5. Publishing Deal
• Product
Money
Expertise
Talented team
Vision
Developer Publisher Success
• Promotion
Target Audience
UA Expertise
BizDev
• Operation
Support
Infrastructure
Monetization
+ =
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6. Publishing Deal Timeframe
Chance
to close
the deal
Idea Prototype Alpha Soft-Launch Release
Publishing
Contract
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7. What matters most for the Publisher?
Idea Prototype Alpha Soft-Launch Release
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• Team
• Experience
• Portfolio
• Investors
• Market
Opportunity
• Fun to Play
• Core Gameplay
• References
• Target Audience
• Business
Model
• LTV• KPIs
- Acquisition
- Retention
- Monetization
• Publishing offers
• Press coverage

8. 8
Product Publisher contribution
• Casual Audience
• Platforms Business Development
• PR
• Сommunity Management
• Mid/Hardcore Audience
• UA Expertise
• Regional Clusters & Publishing Teams
• Multi Language Support
• Monetization Expertise
• Tech Expertise
Casual Games
Mid-core/Hard-core
Games

9. Many Good Games Are Left
on Publishers’ Shelf
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10. 10
Why? Contract TermsDeveloper
Publisher
75% / 25%
50% / 50% 25% / 75%
Optimum
Low Developer’s motivation
to continue the project
Low Publisher’s interest to
promote the project

11. Distribution Rights
Commitments
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Exclusive rights
No Commitments
Non-exclusive
or exit terms
OR

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13. What we offer
• Worldwide publishing
• Flexible publishing terms
• Access to audience: 150+ M registered users
• Marketing and BizDev Expertize
• Infrastructure solutions (servers, platform, payment system, etc.)
• Global customer multi-language support
• Producing and technical expertise and support
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14. “Special offer” for Mobile projects
• Apply for publishing at wglabs.com and pass the review
• Get up to $30K UA budget for Soft Launch*
• Reach required KPIs and Get
a Publishing Contract
*UA is being provided by WG Labs.
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FOCUS: F2P, GaaS, Mid-core,
MMO, PvP based

15. Publishing pipeline
Apply
Sign
Term Sheet
Target KPIs
Contract Profit!
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Review
DeveloperWGLABS
UA Campaign
$30K
WG Labs
Soft Launch
Release
Up to 3 months 3 months

16. UPCOMING PROJECT
• Soft-Launch held by WG Labs
• 100K+ installs during the soft-launch
• Global Release in Q3’16
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17. Thank you!
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