1. WELCOME
INTERNATIONAL INSTITUTE FOR
PRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
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2. Housekeeping
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3. About Us
• About
– Warwick
– WMG
– SMEs
– Me MARK SWIFT
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
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BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int

4. Purpose of the day
• Launch Innovation Programme cohort #3
• Raise awareness of new technology, methods, tools
• Stimulate demand for innovation:
– UK Government recognises that it needs to be created and
encouraged…
• Escape confines of restrictions and barriers and look for new
opportunities
• Understand what we can do for you
1. Intensive day two programme
2. Identifying future projects
• Rallying Call for projects…
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5. Agenda
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6. What is IIPSI?
International Institute for Product and Service Innovation
• Purpose
– Help understand customers and users better and emotional response;
– Prototype new products for example using Additive Layer
Manufacturing;
– Use digital (Internet) to launch as well as develop market ready products
and services
• IIPSI must have IMPACT
– Business growth
• Fully funded until end of June 2015 (initially)
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7. Product and Service Innovation
New Product Digital industry approach to
opportunities Digital product innovation
New Digital delivery Design for User Experience
and testing market
platforms
IIPSI response
Product People
Design for User Experience / testing market response
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8. What's the structure of iIP
Awareness briefing, case studies,
TODAY
Raising demonstrations
Awareness
DAY In-depth workshops, advanced technical
Embedding
capability TWO demonstrators, hands on…
Market
leading
products & Intensive company projects - prototyping,
services identifying markets, internships
30+
places
Expansion per
through R&D
year Feasibility studies, proof of market, proof of
concept, assistance with funding applications
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9. Why do you matter to us?
1. Ability to be flexible and innovative
2. Ability to create jobs and reduce
unemployment
3. Significant size of the sector (99.8% of UK
firms and just under 50 per cent of jobs)
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10. Common Challenges?
We are beginning to
Where do we get new
saturate our existing How do we ideas from?
markets… access new
knowledge and
technology?
How do I gauge market
reaction?
What do the next
generation products,
How do I materials or services
We have a great idea look like?
but don’t have the prototype a new
resources to develop product?
it…
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11. Alternative applications & perspectives
“If I’d asked my customers what they wanted, they’d have said a
faster horse.” Henry Ford?
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12. Summary
• Rallying call to get involved 30 spaces per year
• Impartial view, confidential environment
• Unique, high profile facility for the region
• Range of SME services
• Think about priorities (Day 2)
• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
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13. © 2013

14. NPD Journey
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15. Idea to Innovation
• Best Idea - current thinking doesn’t have to
be perfect
• Innovation is the result
• The process is creativity
• To make this happen takes courage
• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions and
barriers and look at new opportunities
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16. The Programme
• Creating
• Building
• Learning
• Solving
• Grow your business; product or service
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17. Product & Service Lifecycle support
Sales and profit
Development & Introduction Growth Maturity Decline
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18. Where’s your focus?
• Get into small groups (3-4) and talk about;
“What’s the one thing you’re taking from
today and where is your future focus?”
– People (Experience Led)
– Product (Polymer)
– Digital
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19. Next Steps
1. Talk to us about a specific projects that will
have economic impact on your business
2. Choose your Day 2 sessions to help grow
your business or develop a product / service
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20. Day Two Structure
• Practical
• In-depth
• Hands on
• Advanced technical demonstrators
• Access to academics and researchers
People Product Digital
Carolyn Parkinson Dr Ben Wood Dr Xiao Ma
Experience Led Innovation
Digital Prototyping Smarter Social Media
toolkit
Digital User Experience Visualising your Product Facebook
Designing for User Adding functionality to your
Twitter
Experience product
Low Volume Manufacture
Design for Emotion LinkedIn
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21. Questions
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22. Innovation Programme Next Steps…..
• 16th May: New Product Development
Discovery
• 22nd May: People Centred Innovation
Other dates coming soon…..
Get the dates in your diary and sign up at
http://wmgsme.eventbrite.com/
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23. Lets get started
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24. Project Enquiry + Information
First Floor (HERE)
Close optional 5 minute intensive
1530-1600
clinics (one to ones)
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