Some of the benefits of WFA membership...

1. Global marketer?
You are not alone

2. You can’t solve every problem by yourself.
That’s why WFA members turn to the collective wisdom
of our global network for help and inspiration.
Cut down on trial and error
Join our unique peer-to-peer WFA meetings help me to
groups for Global CMOs, IMC plan better by learning how
and Connections Directors, and where other companies
Media, Digital and Procurement have managed to overcome
specialists. problems and succeed.
Geoff Seeley,
Global Communications
Planning Director
Save time and money
Got a specific question? Get WFA benchmarking
feedback from your peers provides a shortcut to solving
within 48hrs through the WFA the challenges we face.
benchmarking service*. More
detail needed? Try our One-to- Gary Lim,
One Matchmaking Service*. Regional Connections
Director
Or maybe the answer lies on
our online Global Knowledge
Base?
Be inspired
WFA’s peer-to-peer meetings I’m always struck by the
bring together over 25 diversity and calibre of people
(on average) of the most at WFA meetings. This may
sophisticated multinational explain why I always come out
marketers (no agencies or with fascinating and relevant
media owners). insights.
Mariann Coleman,
Director Global Agency
Relations and Performance
*All WFA services operate within the boundaries of our competition compliance policy
and are overseen by our competition lawyers.

3. Make better informed decisions
WFA is a not-for-profit WFA meetings give me the
organisation, our agenda full picture.
is based on our members’
priorities and our network is Ian Hutchinson,
only for client-side marketers. Director Marketing
Investment and Media
There are no vested interests.
Be in a better negotiating position
The average sample for WFA WFA enables us to assess
surveys represents US$30bn in our recent performance against
marketing spend. a pool of multinational peers,
not hundreds of SMEs.
Get unique insight from our
research on anything from Thomas Holzapfel,
media cost forecasts to agency Global Category
Leader Marketing
remuneration.
See (and act on) the bigger picture
Increasingly, protecting your WFA helps us stay on top
brand is as important as of the critical issues that affect
building it. WFA defends your us today, forewarns us of the
license to operate by working issues of tomorrow and helps
with international bodies, such us develop the tools we need
as the WEF, WHO and European to address them.
regulators, and by shaping
self-regulatory responses to Stephen Kehoe,
industry challenges. Head of International
Corporate Relations
wfanet.org/notalone

4. The world’s biggest marketers
A unique network of national advertiser associations
Argentina (CAA) • Australia (AANA) • Belgium (UBA) • Brazil (ABA) • Bulgaria (BAA)
Canada (ACA) • Chile (ANDA) • China (CANA) • Colombia (ANDA) • Cyprus (CAA)
Czech Republic (CSZV) • Denmark (DAF) • Finland (ML) • France (UDA)
Germany (OWM) • Greece (HAA) • Guatemala (AAG) • Gulf Cooperation Council (ABG)
Hungary (BGA) • India (ISA) • Indonesia (APPINA) • Ireland (AAI) • Israel (IMA)
Italy (UPA) • Japan (JAA) • Korea (KAA) • Lebanon (LAMA) • Malaysia (MAA)
Mexico (AGNA) • Morocco (GAM) • the Netherlands (BVA) • New Zealand (ANZA)
Nigeria (ADVAN) • Norway (ANFO) • Pakistan (PAS) • Panama (ANDA)
Paraguay (CAP) • Peru (ANDA) • Philippines (PANA) • Portugal (APAN)
Russia (RAA) • Serbia (SAA) • Singapore (SAA) • Slovakia (SZZV) • Slovenia (SAA)
South Africa (MASA) • Spain (AEA) • Sweden (SA) • Switzerland (SWA/ASA) • Turkey (RVD)
United Kingdom (ISBA) • United States (ANA) • Uruguay (CAU) • Venezuela (ANDA)
www.wfanet.org/notalone