Are you on track to address and market to the near future's trillion dollar spend of multi-cultural consumers?
Join us in this presentation to begin your international journey!
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Multi cultural marketing
1. What is your multi-cultural
marketing direction?
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2. Are you out of gas and lacking direction?
Marketing internationally?
Have poorly translated instructions?
International offices, but no support?
Limited training and marketing efforts?
No Multi-lingual Customer Service?
Who handles vendor negotiations?
Will you hitch on to the BOOMING multi-cultural markets?
3. Before you go down that road…
Have a multi-cultural marketing plan!
Plan your strategy and demographics.
What personnel will you need?
What goals will you set?
How will you reach your destination?
4. Define your international course
What countries?
What cultures?
What languages?
What channels?
What partners?
What products?
We have learned we have to be sensitive to specific
cultures, traditions, trends, likes and dislikes. Even naming
and branding conventions must be sensitive to the
language, traditions and people they address.
5. Plug-in to what market research tells you
Pay attention to localization issues
What is your internationalization plan?
Do you meet country specific standards?
Will your product work seamlessly across borders?
6. We are all in this together!
All countries are proceeding rapidly with technology
integration
Yet there is so much open information sharing
How will you compete and yet seal successful
partnerships?
Contact Diane Rines TODAY
to begin your international voyage!
Toll-free: 1-877-735-6288
7. About the Author
Diane Rines has direct experience as a technical lead
developing international products. She supervised
international certifications, liaised with multi-cultural
personnel, conducted audiovisual integration and
demonstrations. She travelled to multiple countries,
learned conversational Japanese and is bi-literate in
Spanish/English.
As a recruiter she has translated professional profiles,
spoken with Latin American officials and screened
bilingual candidates.
As founder of Pros Communities, she integrates social
media and multi-cultural marketing into her
professional repertoire. See www.DianeRines.com for
testimonials and additional information. Thank you!