We at the W2O Group make a habit of translating digital data into useful insights for our clients. With SXSW right around the corner, we thought it would interesting to examine a year’s worth of Twitter data to understand what has been trending in health-tech & life sciences, and predict which topics will be of relevance in the future. We compiled the data into two infographics, the first of which you can view and share below, and the second will be released tomorrow. The analysis focused on content created and shared between three unique communities: healthcare practitioners, Austin thought leaders, & the global Twitter audience. We examined deltas between conversation patterns for each group, what they were saying about health-tech & life sciences, when there were peaks in the conversation, and which profiles were leading the dialogue. To complete the analysis we utilized twitter data and our proprietary MDigitalLife community of 500k+ physicians, the world’s first and only database to map physicians’ digital properties to their official government registries. To learn more about our methodology, please contact us: info@w2ogroup.com.

1. WHAT’S TRENDING
IN LIFE SCIENCES ONLINE
Total Audience Austin HCPs
What will Drive the News in 2015?
A: Miami scientists are building smartphones that can diagnose cancer.
B: BESTFORU launched crowdfunding project to build Medical Mobile Application
Software.
C: Apple’s Healthkit adopted by major US hospitals for remote patient monitoring.
A: UT med school dean talks about Biotech innovations in Austin.
B: Austin gets medical device incubator.
A: Skinstamatic is introduced and panel members tweet the promo video and link to the app.
B: An app called Intermountain Health Hub allows users to send well wishes to patients at
Intermountain hospitals.
C: Medical Innovation Labs introduces 3D Printing Lab to Austin’s Medical Research Scene.
In the past year, Apple was the top brand that gathered the most mentions globally
and among Healthcare Practitioners. Austin conversation focused on start-up
initiatives.
Top Hashtags
#mhealth
#digitalhealth
#healthcare
#tech
#ehealth
#austin
#atx
#sxsw
#digitalhealth
#mhealth
#mhealth
#digitalhealth
#healthcare
#telemedicine
#innovation
Apple Products
Who to pay attention to in 2015
19.1K
FOLLOWERS
@fundmycampaign
Crowd Funding
3,362
FOLLOWERS
@JulianeZielonka
Juliane Zielonka
1016
FOLLOWERS
@cgcalnan
Christopher Calnan
14.7K
FOLLOWERS
@harrygreenspun
Harry Greenspun
293K
FOLLOWERS
@RealBenCarson
Dr. Ben Carson
881K
FOLLOWERS
@EducationalPics
Today I Learned
Juliane Zielonka is a digital health
entrepreneur for women’s health, CEO
& Founder of LARAcompanion, and a
Ted talk speaker.
Christopher Calnan is an Austin
Business Journalist reporter covering
technology.
As a director with the Center for
Health Solutions, Deloitte Services LP,
Dr. Harry Greenspun serves health
care, life sciences and government
clients on key innovation and clinical
transformation issues.
Dr. Ben Carson is a retired
neurosurgeon noted for being the first
surgeon to successfully separate
conjoined twins joined at the head.
Top Words Used
Austin Global
mentions
Total Audience
Austin
Healthcare Practitioners
25,000
20,000
15,000
10,000
5,000
2/10/14 3/10/14 4/10/14 5/10/14 6/10/14 7/10/14 8/10/14 9/10/14 10/10/14 11/10/14 12/10/14 1/10/15
2/10/14 3/10/14 4/10/14 5/10/14 6/10/14 7/10/14 8/10/14 9/10/14 10/10/14 11/10/14 12/10/14 1/10/15
A B C
TOTAL AUDIENCE
AUSTIN
HEALTHCARE PRACTITIONERS
mentions
mentions
40
30
20
10
A
B
C
100
200
300
400
500
600
700
2/10/14 3/10/14 4/10/14 5/10/14 6/10/14 7/10/14 8/10/14 9/10/14 10/10/14 11/10/14 12/10/14 1/10/15
A
B
Start-ups Innovation Initiatives
Life Sciences and *HCP-facing healthcare tech received
more conversation volume online than consumer-facing
health tech on all scales: global (21% more), Austin (54%
more), and Healthcare Practitioners (297% more).
*HCP = Healthcare Practitioner
In the past year, medical device innovations, especially
mobile and wearable tech that improve patient care, have
been the most talked about topic amongst Global, HCP’s
and Austin audience.
Powered by
Life Sciences
Health Tech
3,491,538
Mentions
2,885,145
Mentions
TOTAL AUDIENCE ONLINE
13,712
Mentions
54,429
Mentions
HEALTHCARE
PRACTITIONERS
1,134
Mentions
1,750
Mentions
AUSTIN
For additional information, please contact W2O Group at info@w2ogroup.com
and follow them on Twitter at @W2OGroup.