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Mason Nelder_SXSW2015
1. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1
the road is long with many a winding turn that
leads us to who knows where who knows when
but I'm strong strong enough to carry him he ain't
heavy, he's my brother so on we go His welfare is
of my concern no burden is he to bear we'll get
there for I know he would not encumber me he
ain't heavy, he's my brother If I'm laden at all I'm
laden with sadness that everyone's heart Isn't
filled with the gladness of love for one another It's
a long, long road from which there is no return
while we're on the way to there why not share
And the load doesn't weigh me down at all he
ain't heavy, he's my brother he's my brother he
ain't heavy, he's my brother... Source: the hollies
2. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
the road is long with many a winding turn
3. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
Struggling Readers Talented Readers
350 wpm90 wpm
150 wpm
(+ 66%)
2,900 wpm
(+ 825%)
Before
After Specialized Training
Specialized Training
Um…wow
1000 STUDENTS
Source: Gallup Organization
4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
“at work, I have the opportunity to do what I do
best every day”
2/3 did not strongly agree
Source: Gallup Organization
10 MILLION PEOPLE OVER LAST 10 YEARS
this is sad
5. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
TALENT
INVESTMENT time practicing, developing, building
natural way of thinking & behaving
= STRENGTH consistent, near-perfect performance
X
Source: Strengths Finder 2.0, Tom Rath 2007
6. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
your largest potential
lies within your strengths
[ readers were 8x+! ]
Source: Gallup Organization
7. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
Context to leverage a strengths
culture to scale insights
STRENGTHS
8. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
INSIGHTS ECOSYSTEM
Who are you?
9. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
INSIGHTS ECOSYSTEM
MARKETING
SCIENCE
ANALYTICSINSIGHTS
RESEARCH &
TRENDS
Macro trends
Qualitative
Research design & training
10. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10
INSIGHTS ECOSYSTEM
MARKETING
SCIENCE
ANALYTICSINSIGHTS
RESEARCH &
TRENDS
Predictive science
Big Data correlations
Measurement science
11. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11
INSIGHTS ECOSYSTEM
MARKETING
SCIENCE
ANALYTICSINSIGHTS
RESEARCH &
TRENDS
“Voice of” analysis
Segmentation
Scorecards & ROI analysis
12. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12
“Voice of” insights
Single, unfiltered view
Visualization design
INSIGHTS ECOSYSTEM
13. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 13
INSIGHTS ENABLEMENT
Intelligence framework
Technology
Community & Governance
INSIGHTS ECOSYSTEM
14. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 14
INSIGHTS ENABLEMENT
COLLABORATING FOR THE MULTIPLYER PAYOFF
MARKETING
SCIENCE
ANALYTICSINSIGHTS
RESEARCH &
TRENDS
15. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 15
the road is long with many a winding turn that
leads us to who knows where who knows when
but I'm strong strong enough to carry him he ain't
heavy, he's my brother so on we go His welfare is
of my concern no burden is he to bear we'll get
there for I know he would not encumber me he
ain't heavy, he's my brother If I'm laden at all I'm
laden with sadness that everyone's heart Isn't
filled with the gladness of love for one another It's
a long, long road from which there is no return
while we're on the way to there why not share
And the load doesn't weigh me down at all he
ain't heavy, he's my brother he's my brother he
ain't heavy, he's my brother... Source: the hollies
Invest in
your
strengths
@masonnelder
Director of Verizon Central Insights & Social Business
Notas do Editor
“you cannot be anything you want to be – but you can be a lot more of who you already are”
Researched almost every major culture, country, industry and position.
Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best.
When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job.
- dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments
- Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
“you cannot be anything you want to be – but you can be a lot more of who you already are”
Researched almost every major culture, country, industry and position.
Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best.
When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job.
- dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments
- Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
“you cannot be anything you want to be – but you can be a lot more of who you already are”
Researched almost every major culture, country, industry and position.
Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best.
When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job.
- dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments
- Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
“you cannot be anything you want to be – but you can be a lot more of who you already are”
Researched almost every major culture, country, industry and position.
Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best.
When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job.
- dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments
- Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
“you cannot be anything you want to be – but you can be a lot more of who you already are”
Researched almost every major culture, country, industry and position.
Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best.
When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job.
- dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments
- Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
