12 Tech/Marketing Trends from W2O President, Bob Pearson shared at our private event at CES 2015.

1. 12 Trends worth a conversation
CES, January 7 2015
Bob Pearson

2. #1 – The world of apps will crumble as we start
to integrate the internet of things
Aggregation matters. Apps are anti-
aggregation by design.
2 Contents are proprietary and confidential.

3. All we really care about is the convenience of
experiencing what we want on our phone at
anytime. A web-based approach can solve this
point.
3 Contents are proprietary and confidential.

4. #2 – digital health innovators will design
systems of apps, not a single app, to meet our
needs as human beings
the shift from wearables to human data center
4 Contents are proprietary and confidential.

5. What we can find out inside an MD’s office
should be possible outside their office
5 Contents are proprietary and confidential.

6. #3 – the direct business will finally stop being
indirect
CRM will no longer need to start at top of funnel
Custom search engines will track B2B
audiences precisely
6 Contents are proprietary and confidential.

7. If we think of wasteful efforts, it leads us to new
models
7 Contents are proprietary and confidential.

8. #4 – Paid media will be driven by a new form of
media planning
Our customers footprint in ESO will inform paid
1MM+ panels of customers across key
countries will tell us what real needs are
8 Contents are proprietary and confidential.

9. The world is our focus group if we choose to
listen
9 Contents are proprietary and confidential.

10. #5 – The team of the future will be shaped by
how our market is evolving
A chief data officer is around the corner
All media (PESO) is in one place
10 Contents are proprietary and confidential.

11. Great teams will experiment and figure out what
the right mix of responsibilities is for their
company and what individuals can handle
11 Contents are proprietary and confidential.

12. #6 – Product security will lead to brand security
The model flips…put an algorithm in a database
with encryption and the database as we know it
becomes irrelevant
12 Contents are proprietary and confidential.

13. If the database is a sitting target, why not
remove it via technology?
We will start to pay more attention to artificial
syndication, spam and password protection as
well
13 Contents are proprietary and confidential.

14. #7 – Groupon will look very old school soon
Imagine having your personal mobile halo with
filters you choose letting you know what is
important as you travel
14 Contents are proprietary and confidential.

15. Models that truly empower customers to decide
what they want to receive will work. We decide,
led by the brand
15 Contents are proprietary and confidential.

16. #8 – The payment world will center on brands
we trust
The only difference is brands we trust includes
the leaders in credit & the leaders in social
Visa, MasterCard, AMEX & Apple, Facebook,
Amazon.com, Google, Alibaba, PayPal
16 Contents are proprietary and confidential.

17. What payment innovation will the brands we
trust introduce us to in the future?
17 Contents are proprietary and confidential.

18. #9 – What started as imitation has led to a new
form of iterative innovation
China is building social channels based on
customer need
WeChat -- features similar to Instagram (post photos), Foursquare (find
people near you) and instant messaging
Youku -- shades of Netflix and YouTube
Sina Weibo -- act like we do on Twitter and post like we do on Facebook
18 Contents are proprietary and confidential.

19. Customers want integration of channels now.
How do we make it easier for this to happen
today by integrating our channel ecosystem?
19 Contents are proprietary and confidential.

20. #10 – China is showing us what social
commerce can look like
e-commerce fully integrated with social, reviews
and peer discussions….think of Alibaba
20 Contents are proprietary and confidential.

21. Do we have internal silos preventing us from
integrating social and sales? If so, why?
How is social enhancing the sales process for
your brand?
21 Contents are proprietary and confidential.

22. #11 – big data is out, small data is in
filters, lego analytics and predictive models
22 Contents are proprietary and confidential.

23. Each brand may have as many as 20 filters.
What are they?
23 Contents are proprietary and confidential.

24. #12 -- The shift from responsive design to
responsive experience
8 of the top 14 countries with >100MM mobile
subscribers are in Asia
The majority of the world has grown up mobile
first
24 Contents are proprietary and confidential.

25. How will we ensure that the right content is
shared the first time?
Our margin for error is decreasing
25 Contents are proprietary and confidential.