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1. European
Digital
Trends
-‐
Shi5ing
Consump8on
Habits
Tanya
Khandurova
Russia
Business
Development
Director
tkhandurova@comscore.com
Kiev
2West
Owen
012
11. 1
Nearly
in
4
minutes
online
is
spent
on
social
networks
today
2008
2009
2010
2011
35
Social
Networking
30
Search/Naviga8on
Retail
25
Communica8ons
(Email/IM)
Other
Content
Time
Spent
on
Key
Categories
Online
Worldwide
Hours
per
Month
(Billions)
Source:
comScore
Media
Metrix,
March
2007
-‐
October
2011
12. Social
Networking
is
Redefining
the
European
Online
Landscape
Share
of
8me
spent
among
top
web
categories
Social
Networking
Services
Portals
Mul8media
E-‐mail
25,0%
20,0%
25.8%
15,0%
15,9%
10,0%
11,7%
5,0%
6,6%
4,6%
0,0%
Source:
comScore
Media
Metrix,
Europe
Age
15+,
January
2011
to
2012
14. The
Growth
of
Today’s
Social
Networking
Leaders
2011
2012
2013
2014
2015
900
800
700
Facebook
600
Twiger
500
LinkedIn
400
300
Total
Unique
Visitors
(MM)
Source:
comScore
Media
Metrix,
March
2007
-‐
October
2011
15. 3
in
4
minutes
on
social
networking
sites
are
spent
on
Facebook
1
in
7
minutes
spent
online
are
spent
on
Facebook
16. Since
2010,
Facebook
Has
Taken
the
Lead
in
6
New
Markets
Across
Asia,
La8n
America
and
Europe
Jan-2010 Apr-2010 Jul-2010 Oct-2010 Jan-2011 Apr-2011 Jul-2011 Oct-2011
Facebook
overtakes
788MM
Facebook
overtakes
StudiVZ
in
Windows
Live
Germany
in
Portugal
Facebook
Facebook
overtakes
Hyves
overtakes
Yahoo!
in
Holland
Facebook
471MM
overtakes
Wretch
in
Taiwan
Orkut
in
India
Facebook
overtakes
Windows
Live
in
Mexico
Facebook’s
Ascent
in
Recent
Years
Total
Unique
Visitors
(MM)
Source:
comScore
Media
Metrix,
January
2010
-‐
October
2011
17. Today,
there
are
only
5
markets
where
Facebook
is
not
the
leading
social
network
(
in
2011
it
finally
took
over
in
Poland
and
Brazil)
Russia
Japan
China
South
Korea
Vietnam
Source:
comScore
Media
Metrix,
October
2011
19. Social
Networking
Beyond
Facebook
Google+
and
Pinterest
Take
Off
in
2011
200
1
180
160
140
Social
Networking
is
the
Most
120
100
Popular
Online
AcJvity
80
60
Worldwide
TWITTER.COM
LINKEDIN.COM
Google
Plus
40
MYSPACE.COM
20
TUMBLR.COM
PINTEREST.COM
0
Unique
Visitors
(000)
to
Selected
Social
Media
Sites
Source:
comScore
Media
Metrix,
Oct-‐2010-‐Jan-‐2012,
Worldwide
20. 15-‐24
year
olds..
saw
the
largest
Worldwide
decline
in
engagement
of
web-‐based
..’Digital
Na8ves’
email
and
instant
messaging
…..
34%
25%
21%
15%
12%
1%
-‐4%
-‐3%
-‐8%
-‐22%
-‐32%
-‐34%
-‐37%
-‐36%
-‐42%
Age
15-‐24
Age
25-‐34
Age
35-‐44
Age
45-‐54
Age
55+
Instant
Messengers
Email
Social
Networking
Change
in
Average
Time
Spent
with
Content
Category
by
Age
Segment
Source:
comScore
Media
Metrix,
Worldwide,
October
2011
vs.
July
2010
21. …and
the
highest
increase
in
engagement
of
social
networking
34%
25%
21%
15%
12%
1%
-‐4%
-‐3%
-‐8%
-‐22%
-‐32%
-‐34%
-‐37%
-‐36%
-‐42%
Age
15-‐24
Age
25-‐34
Age
35-‐44
Age
45-‐54
Age
55+
Instant
Messengers
Email
Social
Networking
Change
in
Average
Time
Spent
with
Content
Category
by
Age
Segment
Source:
comScore
Media
Metrix,
Worldwide,
October
2011
vs.
July
2010
22. For
‘Digital
Na8ves’,
Social
Networking
social
networking
is
483,0
the
norm
Instant
Messengers
264,7
Email
67,1
Average
Minutes
per
Visitor
(15-‐24)
Source:
comScore
Media
Metrix,
Worldwide,
October
2011
37. THE
RISE
OF
SMARTPHONES;
EU5
LEADS
THE
US
Source:
comScore
MobiLens,
EU5
and
US,
3
mon.
avg.
ending
Oct
2011
38. Smartphone
Market
Growing
Rapidly
In
the
UK,
there
are
26
million
smartphone
users,
increase
of
50%
year
on
year
UK
IS
THE
HIGHEST
EUROPEAN
PENETRATED
MARKET
WITH
• 53%
Penetra8on
Source:
comScore
MobiLens,
UK,
Age
13+,
January
2011
vs
2012