4. PRINT PLUS
The good news is that there IS a role.....
Tuesday, September 4, 12
5. PRINT PLUS
The good news is that there IS a role.....
The power of disconnect!
Tuesday, September 4, 12
6. PRINT PLUS
The media quartet: each platform has
a different function
Tuesday, September 4, 12
7. PRINT PLUS
The media quartet: each platform has
a different function
Tuesday, September 4, 12
8. PRINT PLUS
The media quartet: each platform has
a different function
Tuesday, September 4, 12
9. PRINT PLUS
The media quartet: each platform has
a different function
Tuesday, September 4, 12
10. PRINT PLUS
The media quartet: each platform has
a different function
Tuesday, September 4, 12
11. PRINT PLUS
The media quartet: each platform has
a different function
We lean forward to smaller screens We lean back with larger screens
Tuesday, September 4, 12
12. PRINT PLUS
Three who add the PLUS to print!
Tuesday, September 4, 12
13. PRINT PLUS
THE WASHINGTON POST
Tuesday, September 4, 12
14. PRINT PLUS
THE WASHINGTON POST
Differentiating roles of each platform
Tuesday, September 4, 12
15. PRINT PLUS
THE WASHINGTON POST
Differentiating roles of each platform
Development of digital strategy
Tuesday, September 4, 12
16. PRINT PLUS
THE WASHINGTON POST
Differentiating roles of each platform
Development of digital strategy
A revamp of its Sunday newspaper--the 5Ws
take a detour, giving way to a more analytical,
contemplative printed newspaper
Tuesday, September 4, 12
22. PRINT PLUS
EL TIEMPO
Total content realignment, reinvention to
THREE sections:
what you must know
what you must read
what you must do
Tuesday, September 4, 12
23. PRINT PLUS
Un nuevo
concepto: La
información
se organiza en
Debes Saber,
Debes Hacer y
Debes Leer.
Tuesday, September 4, 12