Mais conteúdo relacionado IFRA Expo 2011: Exhibitor and visitor survey results1. Michael Heipel, Executive Director Marketing and Event Management
IFRA Expo 2011
Exhibitor and Visitor Surveys - Excerpt and benchmarks
Freitag, 18. November 2011
3. Which hall were you most
interested in?
Hamburg 2010
Hall A.1 (Systems, Software)
Halls A.3/A.4 (Production technology)
Vienna 2011
Hall A (Systems, Software)
52% Hall B (Production technology)
48%
51%
49%
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
4. Areas of Interest of
IFRA Expo visitors (%)
0 15 30 45 60
42
Presses and Printing 42
31
Prepress 32
Electronic Media 37
34
Editorial 31
33
Mailroom/distr. 21
19
IT 22
25
Consumables 21
23
Advertising 21
25
Business/Management 20
19
Industry Information 13
15
Archiving 8
7
Design 12
12
2010 Hamburg 2011 Vienna
7
4 © 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
5. Visitor rating of
Media Port Programme
Very useful
9%
Not useful at all
6%
Not so useful
25%
Useful
60%
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
6. How many exhibiting companies
have you met?
30% 40% 50% 60% 70%
0% 10% 20%
46%
1-6
37,5
54%
More than 7
62,4
2010 Hamburg 2011 Vienna
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
7. How satisfied are you with your visit to IFRA
Expo?
100%
94%
93% 94,8
89%
80%
60%
40%
20%
11%
6%
7%
2008 A-dam
2009 Vienna 5,2
2010 Hamburg
2011 Vienna
0%
Not satisfied/Very dissatisfied 2008 A-dam
2009 Vienna
2010 Hamburg
2011 Vienna
Satisfied/Very satisfied
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
8. How do you rate Vienna in general
as a location for IFRA Expo?
100%
95%
92,9
90%
88%
80%
60%
40%
13% 20%
10%
5% 6,7
2008 A-dam
2009 Vienna
2010 Hamburg
2011 Vienna
Below Average/poor 2008 A-dam 0%
2009 Vienna
2010 Hamburg
2011 Vienna
Good/excellent
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
9. In 2012, IFRA Expo will be held in
Madrid, Spain (29 – 31 October 2012,
www.ifraexpo.com). Will you...
Definitely attend
15%
Still undecided
15%
Definitely not attend
6%
Rather not attend
21%
Probably attend
43%
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
10. Visitor quotes
• The IFRA Expo is not just important for Media managers to attend but it should be a must as
it helps you understand the publishing trends. Media owners get a insight on how to invest.
(R. Muyimba, Nation Media Group)
• "The best way I know to understand advances in the newspaper technology marketplace and
to make the vendor contacts you need most." (Bruce Benson, FTI Consulting)
• IFRA Expo is a pillar of successful business strategies in media. (Maxwell Okeyo, Nation
Media Group)
• IFRA Expo is reality check for publishers. (Predrag Roganovic)
• "IFRA Expo is a unique, international highlight – an absolute MUST for anyone involved in the
media industry!" (Benjamin Ruschin, Digital Head, straberger conversations gmbh)
• People involved in newspaper publishing, without any doubt, cannot miss IFRA EXPO; beyond
to stay up to date with the technology development, it's a great chance to attend seminars
and workshops. (Silvio Da Glau, L‘Arena)
• "Die IFRA Expo ist deshalb so interessant, weil hier nicht einfach nur über die Entwicklungen
gesprochen wird, sondern Experten aus ihren konkreten Projekten heraus berichten und die
Teilnehmer so direkt am Geschehen teilhaben lassen." Oliver Loebert, Geschäftsführer
Brasilhaus Unternehmenskommunikation GmbH, Bremen, Germany
• Die IFRA Expo ist die effektivste Veranstaltung, sich umfassend über Branchentrends zu
informieren und Geschäftskontakte zu pflegen. (Stephan Puls, FAZ)
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
11. IFRA Expo
2011
Exhibitors analysis
Freitag, 18. November 2011
12. How do you assess the quality of IFRA Expo visitors?
100
75
Good/Excellent
%
50
91
87
81
73
69
25
2007 Vienna
2008 A-dam
2009 Vienna 0
2010 Hamburg
2011 Vienna
Source: IFRA Expo exhibitor surveys. Answers: Good or excellent
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
13. How satisfied are you with the visitor
traffic on your booth?
100
75
Satisfied/very satisfied
%
50
74
54 63
54
25
2008 A-dam
2009 Vienna 0
2010 Hamburg
2011 Vienna
Source: IFRA Expo exhibitor surveys. Answers: Satisfied or Very satisfied
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
14. Exhibitor rating of
Media Port Programme
Poor
Fair 0% Excellent
13% 23%
Good
63%
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
15. Facilities and services
2009 Vienna 2010 Hamburg 2011 Vienna100
25 50 75
0
87
80
Logistics
78
63
Telecom/Internet 55
48
48
Catering:Value-for-money 50
39
Exhibitor Services 82
82
81
Hotels:Value for money 64
75
68
Premises in general
92
93
90
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
16. Please rate the value that your company
received from exhibiting at IFRA Expo
70
60
50
Good/excellent
40
65
%
61
30
55
40 42 47 20
10
2006 Amsterdam
2008 Amsterdam
0
2010 Hamburg
Source: IFRA Expo exhibitor surveys. Answers: Good or Excellent
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
17. How do you assess the market situation in our industry in general
today and in the next two years?
60
52
48 48 47
45 44
43
41
40
38 38 40
37 36
34
31
%
Rise / Strong Rise 27
Equal to today
Decline / Strong Decline 26
21
20
14
11 15
9 10
14
0
2004 A-dam
2005 Leipzig
2006 A-dam
2007 Vienna
2008 A-dam
2009 Vienna
2010 Hamburg
2011 Vienna
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
18. Are you planning to take part in
IFRA Expo 2012 in Madrid as an
exhibitor?
Still undecided
35%
Yes
53%
No
12%
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
19. Exhibitor quotes
• IFRA Expo is clearly the annual trade show that works for our industry.
(Steve Nilan, DTI)
• The place to know what is living among the publishers and detect
future trends and opportunities. (Jos Claas, 2Imagine)
• IFRA Expo once again managed to provide a platform for us to meet a
good number of qualified prospects and existing customers. (Kim
Svendsen, cci)
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011
20. For details, please check (password:
expo2011)
• https://www.surveymonkey.com/sr.aspx?
sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d
(Exhibitors)
• https://www.surveymonkey.com/sr.aspx?
sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d
(Visitors English)
• https://www.surveymonkey.com/sr.aspx?
sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d
(Visitors German)
© 2011 WAN-IFRA, Michael Heipel
Freitag, 18. November 2011